Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. Myth 2: Content marketing doesn’t yield credibility. Myth 3: You can’t pitch reporters with content.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Set the agenda. We’d love to hear from you….

Content Marketing 150

Content Marketing Marketing How To Leadership 150

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications.

Blogging 52

Blogging Marketing Pinterest SEO 52

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

Onclusive

DECEMBER 28, 2021

As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite.

Industry 221

Industry Crisis Management Measurement Data 221

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) And… at work, when you use a photograph of Angelina Jolie in a blog post on breast cancer. (It She can be an agency or marketing departments best friend. Right where it counts! What am I talking about?

Blogging 194

Blogging Agency Social Media Content Marketing 194

MaccaPR

NOVEMBER 5, 2021

Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic and HBO – are embracing the power of content marketing. At the same time, many CMOs and Content Marketing Directors are also asking the same questions: where does content go from here, in 2022? The Surprising Value of LinkedIn.

Content Marketing 62

Content Marketing Marketing Employee LinkedIn 62

Critical Mention

OCTOBER 25, 2021

For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. But, this is a blog about PR, communications and media relations, so enough about the plot summary.

Media 162

Media Fashion Television Radio 162

PR Fuel

MAY 12, 2019

In this day and age, many people still consider PR and content marketing to be mutually exclusive. While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 65

Resources Content Marketing Marketing Leadership 65

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 106

Blogging Survey B2B Analysis 106

5W PR

SEPTEMBER 13, 2023

In today’s fast-paced digital landscape, effective brand awareness campaigns require a strategic integration of various digital media channels. With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience.

Brand 78

Brand Branding Media Resources 78

5W PR

MARCH 29, 2024

It’s all about nurturing a positive brand image through the art of earned media. This method cultivates a sense of trust and authenticity that traditional marketing e-commerce sales tactics often find hard to conjure up. When the media paints a brand in a good light, it validates its expertise and boosts its credibility.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

5W PR

DECEMBER 7, 2022

However, practically every company is looking for and creating high-quality content to be able to connect with its target audience. That means companies also have to invest time in searching for content online that’s going to be relevant to the target audience to be able to curate it and meet their needs. Social media platforms.

Social Media 78

Social Media Media Tools Content Marketing 78

Sword and the Script

JANUARY 16, 2018

You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. Campaigns are how every marketer is trained to think. There is nothing wrong with any of this, but is not content marketing. Can your agency bring big ideas and execute on them?

Content Marketing 91

Content Marketing Marketing B2B Engineering 91

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). I know this firsthand.

Blogging 183

Blogging Comparison eBook Case Study 183

5W PR

MARCH 26, 2024

Old-school media Traditional industry publications and journalists still hold sway in reaching a broader audience. Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary. Media relations Stay ahead of the game by connecting with the media.

B2B 78

B2B Strategy Communications Case Study 78

MaccaPR

JANUARY 29, 2021

That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” ” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. PR is the best-kept secret in content marketing.

Blogging 104

Blogging Content Marketing B2B Social Media 104

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Are people sharing links on social media they haven’t read? j4V1meSZ4B.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

5W PR

FEBRUARY 17, 2020

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. Traditionally, there are three types of media: paid, earned and owned. While the ultimate goal – building a positive brand reputation – is the same in all cases, the strategy to leverage each kind of media is distinct.

Media 103

Media Print Advertising Advertising 103

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Here are a few representative comments: “Media are stretched very thin.

Media Relations 111

Media Relations Media Survey Pitching 111

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. 1) Hands on marketing leadership.

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 40

Resources Content Marketing Marketing Leadership 40

Remote PR Jobs

DECEMBER 12, 2022

Businesses and Agencies. This intake question can help the PR pro know what media to land, who to talk to, and where else to look. social media. Why You Should Incorporate Social Media Into Your PR Plan. Jobs Database. The Top 5 Intake Questions to Ask Potential Clients. public relations. Dec 12, 2022. Categories.

Privacy 264

Privacy Meeting Strategy Social Media 264

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. In Media Res.

Blogging 60

Blogging Enterprise System Media 60

Sword and the Script

DECEMBER 6, 2016

Research shows more than half of all B2B content goes unused. This means the burden of creating more content, at least in part, could be solved with a little creative effort. The key to repurposing in content marketing is to add value along the way. Does your PR agency make your job easier or harder?

Content Marketing 60

Content Marketing Marketing B2B eBook 60

Remote PR Jobs

SEPTEMBER 25, 2023

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. How do we navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? According to the Cision State of the Media Report , 59% of U.S. Here’s why: 1.

Mobile 100

Mobile SEO Reputation Web 100

Stephen Waddington

MAY 2, 2018

Inbound PR is a new book about modernising marketing and public relations by Iliyana Stareva. Iliyana is a young woman who started her career working in public relations agencies in Germany and the UK before joining Hubspot in Dublin. I’m a long-time fan of Iliyana’s blog. Iliyana has used her blog to help develop her thinking.

Blogging 61

Blogging Agency Meeting Web 61

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 9: In Media Res. Bulk Blog Topic Generation.

Blogging 60

Blogging Conference Content Marketing Writing 60

Critical Mention

NOVEMBER 9, 2018

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. Its blog is also very educational. Holmes Report. holmesreport.

Blogging 61

Blogging Resources Internal International 61

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

MARCH 28, 2017

The Media Reference Challenge. However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge.

B2B 60

B2B Blogging How To Media 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. Suppose we wanted to blog about coffee, but were unsure what to write about?

Blogging 60

Blogging Conference Content Marketing Writing 60