5W PR

MAY 21, 2024

Businesses now use data analytics to measure campaign impact. Invest in PR software Numerous tools are available to track media mentions, analyze social media sentiment, and measure campaign performance. appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Technology 127

Technology Trends Company Storytelling 127

Onclusive

DECEMBER 28, 2021

The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite. Which PR agency services are most relevant to your business’ primary needs? How do you use data and measurement to inform and shape your earned media strategy?

Industry 221

Industry Crisis Management Measurement Data 221

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. See more articles on our Insights Blog. It was time to focus on the next objective.

Measurement 247

Measurement Communications Banking Crisis Communications 247

5W PR

MARCH 15, 2024

Share the cybersecurity measures openly and honestly and set users at ease. This nugget of wisdom applies to both cybersecurity and crisis communication. Swift, open communication during a crisis can shift the narrative, while silence stokes fear and erodes credibility. Companies should break it down for them.

Publicity 146

Publicity Construction Data Crisis Communications 146

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Shift Communications

AUGUST 8, 2022

Here to help is superstar Lizzo who recently turned a DE&I crisis and misstep into an amazing diversity statement and brand win. Here’s why: The backstory: a DE&I crisis. Lessons from her diversity statement & crisis response. The most common misstep in any crisis is a delay in offering a solution.

Crisis 78

Crisis Brand Branding Case Study 78

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Spend two days mastering the latest and greatest in Communications Measurement. Spend two days mastering the latest and greatest in Communications Measurement.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

JANUARY 29, 2024

In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. Government agencies with competing priorities, military branches with specific technological needs, private contractors vying for contracts, and a cautious public with varied opinions on the industry.

Industry 78

Industry Publicity Ethics Privacy 78

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Onclusive

FEBRUARY 2, 2021

Companies are increasingly looking to measure their owned and earned media strategies in a more centralized way by combining these functions within integrated teams and equipping them with comparable tools. Social media, communications, public relations, and marketing teams each have a view of a company’s brand, reputation, and influence.

Company 150

Company Enterprise Measurement Data 150

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Most common comms measurement methods. Taken more seriously by the C-Suite.”. FIR Network).

Survey 137

Survey Communications Measurement Internal 137

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget.

Agency 51

Agency Measurement Resources Report 51

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. That’s why PR measurement and C-suite friendly reporting tools are a worthwhile addition to your communications function.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

NOVEMBER 8, 2016

Indeed, citing LinkedIn data, Adweek noted marketing agencies are bleeding strategy talent. Our trades, our blogs, our internal strategy memos – have all devolved to tools, tips and techniques to drive a quick bump in whatever KPI is currently in fashion. A Simple Measure of Marketing Many Businesses Miss. This is not strategic.

Strategy 119

Strategy Crisis Marketing B2B 119

5W PR

MARCH 26, 2024

Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative. Data-driven decisions Keep track of PR efforts through website analytics, social media engagement metrics, and media coverage measurement tools.

B2B 78

B2B Strategy Communications Case Study 78

Prohibition

AUGUST 29, 2023

This could include traditional media outlets, social media platforms, food blogs, or industry events. Measure success : Set metrics to measure the success of your food PR campaign. Food PR Services Offered by Agencies Food PR agencies offer a range of services to help businesses launch new products and menu items successfully.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. My 7 Favorite Blog Posts from 2016.

Blogging 110

Blogging Content Marketing B2B Social Media 110

5W PR

OCTOBER 11, 2023

First, what is the standard gauge for what constitutes a significant incident, and second, the fear that with full disclosures around incidents and preparedness measures, they would be telegraphing to the very groups they are working to defend themselves against.

Report 78

Report Company Publicity Banking 78

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PR News Conferences.

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 97

Agency Trends Marketing Survey 97

Cision

JANUARY 11, 2018

United Airlines reminded all of us why crisis PR is still incredibly important. The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years. How Cision® Impact Measures Earned Media. Take a look at some of the posts Cision readers loved.

Communications 225

Communications Marketing Radio Airlines 225

Sword and the Script

JANUARY 3, 2023

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. How is public relations measured? You can find the survey answers from 483 communicators here: PR measurement.

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. See our earlier article on how PR agencies set budgets and billing.

SEO 178

SEO Storytelling Product Launch Measurement 178

Presspage

MAY 22, 2024

In agencies, despite recent growth, head counts are contracting due to relentless client pressure, further straining the remaining staff. Steps Towards Real Change Despite some progress, with 79% of workplaces now having policies aimed at improving mental well-being, only 55% of people feel these measures are taken seriously.

Public Affairs 78

Public Affairs Policies Employee Survey 78

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies.

Strategy 62

Strategy Brand Branding Technology 62

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially helpful in times of crisis or turmoil. And this year was no exception. We can help!

Pitching 96

Pitching Print Measurement Report 96

Reputation Us

DECEMBER 14, 2022

See our blog for more details.). We’ve been encouraging companies to hire a Chief Reputation Officer for years (see our blog for more details). This can create a crisis management situation for your reputation. See our blog for more details.). See our blog on for more details.). This is changing.

Reputation 78

Reputation Insurance Insurance Employee 78

Onclusive

MARCH 24, 2022

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?

Measurement 396

Measurement Data Hotels Viral 396

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. That example is less quantifiable, but brand recognition also can be measured through polling and surveys.

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth.

Strategy 265

Strategy How To Resources Employee 265

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has?

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Shift Communications

JULY 26, 2022

appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco. It’s been said, “failing to plan is planning to fail.” Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change.

Brand 78

Brand Branding SEO Employee 78

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success? What is the desired outcome?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” A ll forms of healthcare continue during this worldwide crisis.

Healthcare 98

Healthcare Communications Measurement Resources 98