Konnect Agency

OCTOBER 25, 2023

As we celebrate the spooky season, it’s essential for marketers and PR professionals to avoid falling into the haunting traps that can sabotage their efforts. Not Doing Your Homework : Neglecting research is a grave mistake in PR. Use analytics to track the performance of your social and influencer campaigns.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Prohibition

APRIL 17, 2017

It’s been an exciting time at Prohibition PR. As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. Liaising with advisers to discuss PR and social strategies.

Agency 48

Agency Crisis Management Fashion Social Media 48

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student. And now, here’s this month’s PR technology summary….

Analytics 68

Analytics Report Technology Pitching 68

5W PR

MARCH 22, 2021

The great thing about all of this data is that it’s already available on various social media platforms because most of them have their own social media analytics tools. There are several tools that are already available to companies looking to gather this information, with one of the biggest ones being Google Analytics.

Analytics 88

Analytics Social Media Tools Data 88

Presspage

SEPTEMBER 22, 2020

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. If your PR budget is cut dramatically, you may need to scale back your ambitions. Salaries, agencies, and freelancers are among the biggest costs in a PR budget.

Software 78

Software Resources Tools Agency 78

Presspage

SEPTEMBER 22, 2020

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. If your PR budget is cut dramatically, you may need to scale back your ambitions. Salaries, agencies, and freelancers are among the biggest costs in a PR budget.

Software 78

Software Resources Tools Agency 78

Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 106

Media SEO Analytics Analysis 106

Stephen Waddington

SEPTEMBER 26, 2018

Here’s a guide to investing in PR tools and a series of recommendations. I was challenged recently to build a budget tool stack for a freelancer, micro agency or small communication team. The assertion was that the cost of tools was beyond the reach of all but the largest agencies and in-house teams. It simply isn’t the case.

Tools 117

Tools How To Google Analytics 117

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. click any image for higher resolution) 1. Perspective.

Media Relations 100

Media Relations Report Industry SEO 100

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers?

Measurement 189

Measurement How To Guidelines Web 189

Shift Communications

NOVEMBER 10, 2016

From a PR perspective, rising above this noise with a small team takes an integrated communications strategy with lots of advanced planning, prioritization and a data-driven approach. Ensure all assets for your owned properties – blog, website, app store copy/approval, Google Analytics and goals , etc. – So where do you start?

Healthcare 144

Healthcare How To Analytics Mobile 144

Cision

AUGUST 23, 2017

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR. Identify the Emotions You Want to Elicit.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. >>> Looking for a B2B tech PR with expertise and execution?

Technology 123

Technology Publicity Software Print 123

Buzzstream

APRIL 4, 2024

You’ll also receive a handy email report that breaks down the results in several ways, including anchor text, whether there’s a nofollow tag, etc. Luckily, there are digital pr tools for alerts. Find Referral Traffic Google Analytics (or any website analytics tool worth its salt) can tell you where traffic comes from.

Digital PR 62

Digital PR How To Media Google 62

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. Distribution through email.

Pitching 63

Pitching Analytics Enterprise System 63

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. We ran a session for for PR students at Newcastle University last week on getting hired and getting ahead. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Shift Communications

DECEMBER 17, 2014

It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. It’s a mash-up of all things PR and marketing, and it’s something our readers have responded to positively. In other words, any link that leads back to your website should be tagged with UTM parameters.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Can your agency bring big ideas and execute? As the saying goes, one-half of strategy is deciding what not to do.

Pitching 89

Pitching Report Software Survey 89

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? How can we use data, analytics, and algorithms to achieve awareness at scale? We public relations professionals, whether in house at a brand or at an agency, must take ownership of our audiences.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

FEBRUARY 7, 2018

Marketers should install the new Pixel in tag management and analytics systems, then measure to see how much of their traditional web audience is reachable via Snapchat. cta] The post State of Social Q4 2017: Snapchat Snaps Back appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

B2C 74

B2C Web Advertising Advertising 74

Sword and the Script

OCTOBER 25, 2016

Many digital savvy marketers will point out in lieu of such a question, a variety of web metrics are inherently available through tagged-links, analytics and marketing automation. 5 Categories of PR Metrics Pros Should Measure. Any time marketing or PR interviews a customer for content.

Measurement 60

Measurement Marketing Web System 60

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. So how does the PR and Marketing team members at SHIFT keep our heads above the water? Prioritize and share.

Technology 83

Technology Facebook Measurement Policies 83

Shift Communications

SEPTEMBER 8, 2015

Influencers is an incredibly nebulous term, yet it’s a focus for so many PR programs. For marketers and PR professionals, alignment matters a great deal. The very best influencers work with brands, advertisers, communicators, and agencies to provide data back to their sponsors. Who is influential? What constitutes influence?

Social Media 60

Social Media Media Data B2C 60

Shift Communications

JULY 22, 2015

From social media on-site analytics to third party data aggregators, we as marketers and communicators have SO MUCH DATA at our fingertips that it can sometimes seem overwhelming. Establishing tracking pixels and tags will ensure that when the sales do start rolling in, your campaigns will get credit for the conversions. Tori Sabourin.

Product Launch 60

Product Launch Report Resources Analysis 60

Sword and the Script

AUGUST 8, 2017

If there’s one frustration every PR pro faces at one point or another. With a few exceptions, many reporters will say they prefer PR pros didn’t follow up , but then the same reporters will simply not respond. They can’t because if they did, they could spend all day politely declining PR pitches. Did the reporter get the email?

Software 70

Software Tools Pitching Media Relations 70

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. Looking for an agency partner that can both. Talk to Us !

Blogging 107

Blogging Survey B2B Analysis 107

Sword and the Script

SEPTEMBER 26, 2017

5) Tag people and brands cited. If you cite people or brands in your content, tell them as much when you post a link to social media by tagging the associated accounts. The one caveat I’d offer is to be considerate and thoughtful about when, where and how often you tag people or brands. 7) Activate your employees. Talk to Us !

Social Media 117

Social Media Brand Branding Media 117

Shift Communications

NOVEMBER 11, 2015

Don’t forget to tag your channel and videos with relevant topics and keywords to make them easier for searchers to find. 5) Be analytical – it’s critical. A great tool to help do this is YouTube’s analytics platform. The next step should be to dive into your website Analytics. 4) Cross-pollinate. Leave a comment!

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Don’t forget to tag your channel and videos with relevant topics and keywords to make them easier for searchers to find. 5) Be analytical – it’s critical. A great tool to help do this is YouTube’s analytics platform. The next step should be to dive into your website Analytics. 4) Cross-pollinate. Leave a comment!

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Don’t forget to tag your channel and videos with relevant topics and keywords to make them easier for searchers to find. 5) Be analytical – it’s critical. A great tool to help do this is YouTube’s analytics platform. The next step should be to dive into your website Analytics. 4) Cross-pollinate. Leave a comment!

YouTube 60

YouTube Brand Branding Analytics 60

Sword and the Script

NOVEMBER 22, 2016

However, if the community hides or unfollows a brand (you can see this in the analytics), as they are likely to do with a hard-sell, it’s virtually impossible to get them back again. In the modern PR environment, what you do with coverage once you’ve earned it, is every bit important as earning it in the first place.

B2B 60

B2B Facebook Marketing Social Media 60

The Resolution Blog

APRIL 23, 2018

taa, nah Who knew MJ was so knowledgable in PR data and insights? Well now we have the soundtrack we need to take the topic seriously because, yes, clean PR data is ‘a thing’! Steph share’s an example; “I had a PR agency client that was regularly updating a coverage clip tracker. List each new item in new rows.

Data 120

Data Measurement Examples Tools 120

Shift Communications

JULY 18, 2016

To ensure data integrity, we strongly recommend the use of Google Analytics combined with Google Tag Manager. This wraps up our 101-level review of paid media basics for the PR professional. Measurement Pre-Requisites. Before we measure anything, we must know that we have accurate data. Key Performance Indicators. Conclusion.

Advertising 60

Advertising Advertising Measurement Publicity 60

Communications Conversations

FEBRUARY 29, 2016

Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.” Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). 2016 Skills of the PR pro of the Future. Four years later, a lot has changed.

Instagram 60

Instagram Analytics Mobile Employee 60

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more.

Internal 64

Internal International Data Media 64

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Flack's Revenge

FEBRUARY 12, 2020

The endless procession of awards and articles with price tags attached. Many PR people reflexively dismiss these and spend a lot of time explaining why to clients. It is also true that in PR you’ve got to pay someone, even if this means salaries or an agency fee. So, PR is not free earned media, despite what some say.

Content Marketing 194

Content Marketing B2B Analytics Agency 194