Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. That’s like saying the telephone is PR technology.

Interviews 99

Interviews Publicity Technology Social Media 99

Critical Mention

SEPTEMBER 19, 2019

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. With the changing media landscape, the ability to earn coverage requires that much more creativity! One of the biggest trends we’re seeing is a shift towards Opinion articles.

Agency 79

Agency Marketing Media SEO 79

Cision

MAY 26, 2016

A few of my favorite examples of content that delights, in no particular order, are: PNR with This Old Marketing – This is a great content marketing podcast hosted by Joe Pulizzi and Robert Rose. Sometimes it means consulting with an agency or freelancer. You’ve produced your content and distributed it.

Analytics 200

Analytics Energy Google Data 200

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. For Search + Analytics , we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. Influencer marketing. Website Content/Content Marketing.

Digital PR 62

Digital PR Strategy How To Marketing 62

Communications Conversations

JULY 26, 2018

In a recent guest post on Mark Schaefer’s blog, the author tried to make the case for why more marketers should be budgeting for social analytics software. This includes everything from management tools like Spredfast and Sprinklr to analytics tools to employee social advocacy tools. Especially (sadly) on the agency side.

Technology 84

Technology Social Media Tools Trends 84

PRSay

MAY 29, 2019

You can also find ways to build on your relationship with creative incentives like free memberships or discounted services that will drive your rapport. Use analytics to measure your success. Leveraging your company’s benefits is a great way to convince an influencer to become part of your team’s social media efforts.

Viral 153

Viral How To Advertising Advertising 153

5W PR

SEPTEMBER 9, 2021

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands.

Small Business 158

Small Business Publicity Social Media Web 158

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. The 20 most engaging types of content. How do you gain access to analytics?

Tools 136

Tools Publicity SEO Measurement 136

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results.

Strategy 62

Strategy Brand Branding Technology 62

Prohibition

NOVEMBER 16, 2022

Digital PR is similar to traditional PR, but instead, campaigns are online and supported with online content including information about the campaign, that is also outreached to journalists and online publications. Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings.

Digital PR 62

Digital PR Brand Branding SEO 62

Burrelles Fresh Ideas

JANUARY 23, 2024

Some of the approaches worth considering include: Using psychological profiles as data: The quality of machine learning analytics processes always depends on the quality of the data you train it with. These assess what components of websites, digital content, and online press releases consumers are and are not psychologically engaging with.

Technology 76

Technology Training Data Consumer 76

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Mobile Marketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content. How to Pick the Right B2B PR Agency For You. Content marketing. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials.

Video 120

Video Strategy Marketing YouTube 120

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. media) or ‘dot-agency’ (.agency) agency) domain. Influencer Marketing. New endings such as ‘dot-photography’ (.photography), So go ahead.

Trends 120

Trends Leadership Small Business Analytics 120

PRSay

NOVEMBER 15, 2019

Your team may not have blockbuster movies at its disposal, but without the ability to create your own original content, you’ll be spending money just to acquire what a group of creatives could already have been producing for you. That’s why, at MediaSource , we put our content team at the center of our plans.

Analytics 159

Analytics Television Banking Data 159

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

Shift Communications

DECEMBER 17, 2014

It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. We were especially proud to see it awarded as the Best Electronic Publication/E-newsletter by Ragan Communications as part of their Content Marketing Awards last month. Senior Marketing Analyst.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

Sword and the Script

SEPTEMBER 30, 2017

They need to lead the use data analytics, personalization and optimization to improve campaigns, while also showing ROI for highly-targeted activities that are led by digital.”. Also see: Marketing Strategy: The Looming Knowledge Crisis. 3) Survey: B2B Marketing Looks to Build an Audience. Give our services a try. Talk to Us !

Marketing 62

Marketing B2B Content Marketing Survey 62

Sword and the Script

JULY 31, 2018

In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. There’s a lot of noise in the market and publishing useful and relent content of uniformly high quality is hard work.

Publicity 60

Publicity Software Government Content Marketing 60

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. The attendees who will benefit most from the conference include: Chief Marketing Officers. Agency executives. Gartner forecasts global business value derived from AI is projected to reach $1.9

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

JANUARY 14, 2021

Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. Pattern89 : Forget blind A/B testing.

Technology 65

Technology Marketing Tools Google 65

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. The most impressive recommendation was Page Analytics by Google. 2) Is your brand investing in the right content? Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 3) Earned media improves advertising effectiveness.

Study 139

Study Media Relations Media Measurement 139

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. Images: redjar , Ken Teegardin , Rob , 401(K) 2012 ( Creative Commons ). PR Measurement is Not One Size Fits All. Want to accurately measure PR? What would you add to the above list?

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

MAY 8, 2018

This is slightly lower than the overall survey response, where marketers say they spend 12% of budget on social media and expect it to increase to 20.5% About 20% of the social media activity is being outsourced to agencies. If you enjoyed this post, you might also like: Where and How B2B Marketing Generates Leads it Likes [Study].

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 102

Survey Report Media B2B 102

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. The attendees who will benefit most from the conference include: Chief Marketing Officers. Agency executives. Gartner forecasts global business value derived from AI is projected to reach $1.9

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

FEBRUARY 15, 2020

The top answers included some of the usual suspects: 86% of respondent’s said product or service marketing; 81% said channel and go-to-market; 72% said marketing strategy; 67% said marketing technology; 65% said marketing services (design, merchandising and packaging); 64% said lead generation; and. Talk to Us !

Study 78

Study Marketing Brand Branding 78

PeakMetrics Insights

MARCH 13, 2019

Google Analytics. Google Analytics can supply all this information and more. Alerts include relevant sources and information to keep agency staff informed. It’s an excellent way to get marketing strategy and content ideas while keeping an eye on how organizations perform. Where do visitors land? PushEngage.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Sword and the Script

JANUARY 17, 2017

Don’t miss these posts: Confidence in Analytics: Reporting, Referral Spam and Trust in Data [UML]. The Future of Marketing and PR with AI. Is your PR agency bring creative ideas to the table? If you enjoyed this post, you might also like: Repurpose Does Not Mean Regurgitate in Content Marketing. Talk to Us!

Twitter 60

Twitter Marketing Study Tools 60

Sword and the Script

DECEMBER 30, 2017

Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. 3) The Future of Marketing Looks More like Public Relations. 4) Context in Marketing Campaigns, Mediums and Measurements [UML].

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

JANUARY 10, 2017

A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property. Experience – and analytics data – tells me there is a fairly strong correlation between the success of a blog and the consistency of publishing. Is your PR agency bring creative ideas to the table?

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

AUGUST 19, 2017

On one hand, a core competency in analytics and automation are a prerequisite. Yet on the other, businesses want more CMO creativity , personalization, and customer engagement, which are things that are hard to scale successfully. Don’t miss these related posts: What Does It Take to Implement Content Marketing Effectively in B2B?

Leadership 62

Leadership Study Analytics Survey 62