5W PR

JUNE 6, 2017

Before talking about building trust after a crisis, let’s at least mention the need to build trust with your clients and customers on an ongoing basis. Nature of the Crisis. The reason for the crisis will make a difference on how your proceed as well as what to do early on and later. Or if not, more likely to forgive faster.

Crisis 76

Crisis Publicity Policies Airlines 76

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail.

Instagram 98

Instagram Crisis Local Privacy 98

ImPRessions - Crenshaw Communications

OCTOBER 13, 2017

According to Adweek and other trades, the company is quietly reaching out to agencies to discuss a possible assignment, with some accounts saying it wants to change its identity “within 48 hours.” A rebranding can be part of a smart strategy for moving past a reputation crisis. To hasten the end of a reputation crisis.

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Crisis Airlines Reputation Internal 136

Sword and the Script

APRIL 15, 2017

See these related posts: Crisis Comms: No one More Reliable than an Employee. Corp Comm Frets Leadership in Crisis Comms, says Study. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. They hired an actor to play the role of a fictitious airline CEO apologizing for a network glitch canceling 140 flights.

Corporate 80

Corporate Airlines How To Crisis 80

5W PR

SEPTEMBER 7, 2017

In a time of social media-fueled cynicism, knowing what your brand stands for and communicating that effectively is a powerful tool. This makes smart and effective communication more important than ever. Organizations from the MTA to United Airlines have learned this the hard way. Honesty is always the best policy.

Trends 108

Trends Airlines Social Media Crisis 108

Beyond PR

JANUARY 11, 2018

United Airlines reminded all of us why crisis PR is still incredibly important. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How to Improve Your Social Media Targeting.

Communications 64

Communications Marketing Radio Airlines 64

Cision

OCTOBER 27, 2016

I hope to drive innovation and growth while keeping true to the strong culture of the agency. There are several challenges facing brands today – trust, crisis in the digital age and the change in how and what content consumers view, share and consume. What are some of the key components of a successful communication strategy?

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Airlines Travel Consumer Creativity 120

Cision

MAY 12, 2017

This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. As such, digital PR agencies have no alternative but to catch up.

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Google Digital PR Mobile SEO 259

Melissa Agnes

AUGUST 5, 2014

The students are then split up into groups, called “agencies”, and have to develop a campaign idea which they then pitch to the client on their last day of class. Each semester, the winning agency actually gets their campaign chosen and then implemented and launched by the client company. Case Studies Crisis Prevention'

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Marketing Case Study Airlines Course 228

Solo PR Pro

APRIL 24, 2018

We are delighted to share today's guest post from Solo PR Pro Premium Member, author and crisis communications expert, Doug Levy. . Times and technologies change, but the realities that prompted one of the most famous emergency communications in history remain true today. What makes communication personal?

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Airlines Crisis Communications Crisis Government 61

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

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Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

JULY 16, 2014

We thought the time was right to re-visit a post we originally published last March – inspired by a LinkedIn-inspired crisis, but still offering powerful lessons for any marketer determined to leverage LinkedIn as a social channel. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

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LinkedIn Crisis Viral Banking 67

5W PR

AUGUST 27, 2018

One of the premier airlines in the country, Delta once ruled the friendly skies. But the company failed to adjust to higher fuel prices and the new competition from smaller low-fare airlines. By 2013, more passengers were flying Delta than any other airline.

Company 87

Company Airlines Print Government 87

Cision

DECEMBER 4, 2017

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.

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Crisis Brand Branding How To 271

Prohibition

MAY 15, 2020

It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. We could possibly all do with a drink, or three, after that PR crisis. Coincidence?

Crisis 71

Crisis Government Social Media Reputation 71

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. I love working with you and with M3 Communications Group, Inc. This is what I can see every time when I visit your great agency in Sofia. Sales and Traffic Representative, Turkish Airlines. Communications Specialist.

Energy 52

Energy Groups Internal International 52

Prohibition

MAY 15, 2020

It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. We could possibly all do with a drink, or three, after that PR crisis. Coincidence?

Crisis 62

Crisis Government Social Media Reputation 62

Mark My Words

MAY 20, 2015

This moment encapsulates the less than slick handling of the Gulf of Mexico oil spill, a PR blowout that has become one of the canonical texts of crisis mismanagement. What happened on-board flight 9525 could have happened to any other airline. Accidents happen. Being closed and defensive is toxic to restoring trust.

Airlines 60

Airlines Crisis Corporate Financial 60

Beyond PR

MAY 12, 2017

This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. As such, digital PR agencies have no alternative but to catch up.

Google 64

Google Digital PR Mobile SEO 64

NewsWhip

JUNE 10, 2021

Differences between risk & crisis | Jump to text. Deploying crisis management teams | Jump to text. How would you define the difference between risk management and crisis management? Well, for myself, crisis management really comes down to preparing for an unknown event at an unknown time with an unknown impact.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

MAY 23, 2017

Sizing up or prioritizing responses in crisis communications. Good PR agencies usually ask new clients for a list of top competitors. Subscribing to blogs, email newsletters, press releases and other communications. In other words, is much easier to move a domain’s score from 10 to 20 than it is from 50 to 60.

SEO 65

SEO Tools Engineering Web 65

The Hoffman Agency

AUGUST 29, 2019

While they proved to know more about PR than we expected, we decided to give them an inside look at our world, by putting them through a crisis communications activity. PR is a very collaborative industry, and when working at an agency, you almost never make a move or recommendation without consulting your teammates.

Crisis 31

Crisis Airlines Privacy Crisis Communications 31

ImPRessions - Crenshaw Communications

MARCH 22, 2018

For a somewhat more informative take, check out our wisdom for tech startup s to determine the best time to bring on a PR agency. queen of crisis PR bears very little resemblance to PR folk we know, but the show seems less outlandish given today’s crazy political news cycle, and there are episodes rooted in realism…well, almost.

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Airlines Local Film Media Training 170

Konnect Agency

MARCH 12, 2020

taking eighth place under military personnel, firefighters, airline pilots police officers and the like. For example, select PR firms manage crisis communications, which of course is going to fuel up some stress due to the situation; however, it’s key to remember that the so-called crisis will come to an end.

Energy 84

Energy Airlines Crisis Crisis Communications 84

Shift Communications

OCTOBER 4, 2017

United Airlines learned this the hard way; a PR disaster struck when video footage of a passenger being forcibly dragged off a flight created a media firestorm, which consequently damaged their brand reputation and impacted stock value. One of the main causes of bad press is a poor customer experience.

Airlines 87

Airlines Financial Film Viral 87

Ethical Voices

MARCH 28, 2022

She provides strategic public relations planning and execution to both companies and marketing and PR agencies. And then after that, I really did a variety for the first part of my career of corporate and agency. Joining me on this week’s episode is Ellen Crane, APR, Fellow PRSA. I had it for about 15 years.

Ethics 52

Ethics Strategy Real Estate Local 52

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Thank you for making 2014 a great year - and here''s to an exciting 2015 filled with more lessons on hot PR and marketing topics!

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”.

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Crisis Communications Transportation Conference Social Media 148

MaccaPR

MARCH 2, 2017

Those were questions I asked while preparing for a lecture before a tribe of shiny-eyed, impossibly young and disarmingly idealistic PR students at Metropolitan State University in Minneapolis earlier this month (thanks to professor Rose McKinney of the Pineapple RM agency for the invite). 3 Ways to Increase Engagement with Video Marketing ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

MaccaPR

APRIL 28, 2016

What could you learn from some of the most seasoned PR and corporate communications leaders? Director of MBC and Health Care Communications Programs at Opus College of Business, St. At our agency, we’ve always said that a good story well told can change the world. Maybe real communication will occur. Thomas University.

Tourism 48

Tourism Airlines Writing Meeting 48