ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms.

Comparison 296

Comparison Advertising Advertising Reputation 296

NewsWhip

AUGUST 19, 2021

Cohen Collegiate Professor of Information and Associate Dean for Research and Faculty Affairs of the University of Michigan School of Information, to discuss misinformation and current trends regarding the topic. In the end, reputation is key. “We’re Every time their articles get clicked on, they increase their revenue.

Trends 78

Trends Publicity Reputation Advertising 78

Critical Mention

OCTOBER 7, 2020

With the knowledge that trends are shifting faster than ever, it’s never a bad idea to be prepared for what’s around the corner. Here are four PR trends to consider for 2021: 1. That’s part of the reason that advertising spend on online video is up 114% since 2014. . Short-Form Videos. Social Awareness.

Trends 105

Trends YouTube Tourism Video 105

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. Facebook becomes the customer service go to for consumers.

Social Media 62

Social Media Trends Media Instagram 62

Konnect Agency

APRIL 20, 2023

However, a new trend has emerged in the space in recent months, known as “deinfluencing.” Deinfluencing is a growing trend among influencers where they actively discourage their followers from making certain purchases, as a way to combat overconsumption. Why should we pay attention to the deinfluencing trend?

Trends 52

Trends Marketing Ethics Consumer 52

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. Instagram launches 3D avatars and story likes.

Instagram 62

Instagram Social Media Trends Media 62

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Agility PR Solutions

JUNE 23, 2019

Google, for example, was slapped with a huge fine by EU antitrust regulators in March for blocking rival online search advertisers, while […]. The post From darlings to damaged—is “techlash” creating reputational fiascos for tech giants? appeared first on Agility PR Solutions.

Reputation 111

Reputation Advertising Advertising Google 111

Onclusive

JUNE 15, 2022

Integrating PR and marketing The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. reputation—not through buying a full-page WSJ ad.” ~ David Chun, CEO & Founder, Equilar.

Marketing 195

Marketing Measurement Advertising Advertising 195

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. McDonald’s combines childhood Happy Meal nostalgia with modern, relatable trends to heighten their Reels.

Video 148

Video Brand Branding Instagram 148

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. The six capitals of integrated reporting acknowledges this trend because three of them are intangibles.

Reputation 94

Reputation Measurement Brand Branding 94

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. The right advertising generates reach and frequency of message to inform specific audiences. PR and marketing are perceived very differently, especially in a corporate environment.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about reputation.

Journalism 185

Journalism Advertising Advertising SEO 185

Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. And, how can PR and Comms teams tackle the rise in de-influencer content and protect their reputation? What are de-influencers?

How To 195

How To Consumer Social Media Community 195

Stephen Waddington

JUNE 2, 2018

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers I’ve worked my way through the 300 page report this weekend. . #7 Google removed 8 million videos in Q4 2017.

Report 92

Report Trends Retail Marketing 92

Sword and the Script

NOVEMBER 23, 2021

A car dealership published an advertisement promoting several open sales positions. After the advertisement was published, sales demand increased even more. While the advertisement wasn’t aimed at selling, it included a message that conveyed social proof: “look at all those people buying cars – seems like everyone is doing it.”

Leadership 145

Leadership B2B Study LinkedIn 145

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. I did my best to defend the company’s reputation. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand.

Reddit 174

Reddit Software B2B Technology 174

5W PR

MARCH 29, 2024

Consumers are more prone to trust this kind of information, viewing it as unbiased compared to in-your-face advertising. By providing valuable insights and commentary on industry trends and issues via media channels, companies can establish their brand as a reliable information source.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Sword and the Script

DECEMBER 21, 2021

Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Deirdre Breakenridge

DECEMBER 18, 2017

The digital landscape is changing by the hour and it’s difficult to keep up with all the new trends, features, and platforms that exist. Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Where would you respond?

Case Study 224

Case Study Trends Instagram Social Media 224

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. What is Reputation Management? What is User Experience (UX)? Key PR Concepts Explained 6. sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Myth #4: PR is just advertising. PR goes way beyond advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Maybe the company has weathered some bad PR and it’s looking for a reputation lift. It’s also important that tactics are flexible and can be changed as the competitive environment or market trends dictate. They may talk about generating visibility for a tech startup, or a desire to position the CEO as a thought leader.

Strategy 220

Strategy Measurement Advertising Advertising 220

PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. Likewise, it’s important to educate organizations on the difference between earned media and advertising. Starting on Nov.

Media Relations 202

Media Relations Media Pitching Case Study 202

Shift Communications

FEBRUARY 2, 2016

With a host of media, advertising and adtech companies on the roster, many of our teams at SHIFT are grappling with stories relating to how native advertising is impacting these industries. According to an Advertising Age poll from this time last year, nearly two-thirds of marketers planned to increase their native spend.

Advertising 60

Advertising Advertising Print Pitching 60

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Want to find out what’s trending on Instagram so you can adapt your own Instagram strategy?

Trends 83

Trends Publicity Analytics Software 83

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Targeted Ads.

Social Media 62

Social Media Trends Media How To 62

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. Use PR to manage brand reputation : PR plays a crucial role in managing and safeguarding a brands reputation. Earned media coverage adds credibility and helps build brand trust and loyalty.

Retail 62

Retail Marketing Analytics Social Media 62

Critical Mention

FEBRUARY 4, 2020

Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news. From tweets to blogs, many PR organizations publish great PR content. Edelman PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

JULY 14, 2021

Young companies need to find ways to earn endorsements from a reputable third-party. Awards demonstrate — in an unbiased manner — innovation in the form of impact on an industry, a benefit to others, or a trend-setting practice that has been successful in the field.

B2B 334

B2B Company Case Study Conference 334

Flack's Revenge

DECEMBER 4, 2018

The reputation hits come from many directions. Amidst these trends I thought I’d investigate what people who work in the field have to say. interestingly, this Digiday articles says Facebook advertisers are staying the course ). If social media were a brand, it’s one that I think most would agree has been tarnished.

Social Media 174

Social Media Marketing Media Facebook 174

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

David PR Group

SEPTEMBER 11, 2014

Businesses spend years and millions of dollars making it easier for customers to find them online, but an emerging trend suggests they also are seeking ways to be invisible. With the ongoing fear that a foolish text might come back to haunt us, perhaps this is a way to avoid future online reputation management problems. Let me know.

Trends 59

Trends Privacy Web Reputation 59

PRSay

MAY 24, 2021

At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop. Following a year in which unprecedented headlines appeared almost daily, public demand for high-quality news reporting with a community focus has never been higher. Opportunities for independent journalism.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Flack's Revenge

DECEMBER 5, 2017

It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news.

Pitching 174

Pitching Journalism Video Advertising 174

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Every interaction, purchase, and share contributes to growing your brand’s reputation.

Social Media 86

Social Media Media Mobile SEO 86