Agility PR Solutions

NOVEMBER 5, 2018

New research from performance advertising software firm Nanigans outlines how retailers plan to spend their digital ad budgets during the 2018 holiday shopping season. The post Retailers will spend more on Black Friday digital ads than Cyber Monday appeared first on Agility PR Solutions.

Retail 75

Retail Software Advertising Advertising 75

ImPRessions - Crenshaw Communications

MARCH 22, 2023

With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations , journalism, and everyday life. Cooler Screens , the world’s largest in-store digital media and merchandising platform for retail, turns refrigerated doors into interactive advertising displays using AI.

Advertising 170

Advertising Advertising Analytics Data 170

Agility PR Solutions

AUGUST 6, 2018

New research from performance advertising software firm Nanigans examines retail marketing leaders’ attitudes about their roles. The survey of 100 digital advertising decision-makers—including CMOs at some of the largest online retailers in the U.S—found

Retail 60

Retail Marketing Software Advertising 60

ImPRessions - Crenshaw Communications

JULY 10, 2020

Check out this list of podcasts for public relations and communications pros. . This weekly podcast hosted by New York Public Radio explores how the media is made, examines threats to free speech and unravels hidden agendas in major news stories. Check out our list of top advertising and retail podcasts too! The PR Week.

Sports 332

Sports Radio Retail Advertising 332

NewsWhip

DECEMBER 7, 2023

That’s what happened to Target last month as the holiday shopping season had the retailer making headlines for its good and not so good actions. Target was one of the first retailers to close its doors on Thanksgiving during the pandemic to give its workers more time with their families, and has continued to do so every year since.

Brand 78

Brand Branding Retail Viral 78

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. Read more: How do you advertise a Super Bowl party without saying “Super Bowl?”

Advertising 85

Advertising Advertising B2C Retail 85

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. are safe for now.

Trends 119

Trends Publicity Communications Marketing 119

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Consider your stakeholders: OpenAI Arguably the greatest PR fiasco of the year was the public ouster – and swift reinstatement – of Open AI CEO Sam Altman.

Banking 212

Banking Nonprofit Twitter Advertising 212

ImPRessions - Crenshaw Communications

APRIL 30, 2020

The golden rule of public relations is to stay current and relevant. Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. and beyond. AW 360 Great Minds.

Marketing 306

Marketing Advertising Advertising Industry 306

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. Read more: How do you advertise a Super Bowl party without saying “Super Bowl?”

Advertising 60

Advertising Advertising B2C Retail 60

ImPRessions - Crenshaw Communications

APRIL 20, 2020

But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. And can you imagine being a retail store without e-commerce capabilities right now? Self-serving?

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

APRIL 30, 2020

The golden rule of public relations is to stay current and relevant. Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. and beyond. AW 360 Great Minds.

Marketing 204

Marketing Advertising Advertising Industry 204

Onclusive

JANUARY 20, 2020

Perhaps, for instance, an executive was badly misquoted in an article or a particular publication or journalist is widely known to favor a competitor. They will also have experience trafficking advertising — especially targeting media, which is an element of amplifying earned media. Secondly, don’t overthink it.

Marketing 195

Marketing How To Measurement Advertising 195

5W PR

JANUARY 14, 2019

In addition, the brand started taking shots from fashion bloggers and other opinion makers going so far as to overtly suggest consumers should choose other specific brands rather that the major retailer that has come to represent women’s intimate fashions for a generation. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68

Brand Branding Publicity Fashion 68

PR for Anyone

NOVEMBER 8, 2023

Capturing a Huge Marketing Demographic Maria’s initial breakthrough into this space came with the publication of her first book, which established her as an expert in marketing to moms. The business skyrocketed from there, featuring on QVC, Fox and Friends, and recently opening its first retail store in Pompano Beach, Florida.

Marketing 130

Marketing Consumer Advertising Advertising 130

Agility PR Solutions

FEBRUARY 4, 2020

How do retail marketers plan to spend their advertising budgets in 2020? suggests that social media advertising will be a primary focus for retail brands hoping to reach consumers where they are most active. New research from social ad automation firm Smartly.io

Social Media 86

Social Media Retail Marketing Media 86

Prakkypedia

DECEMBER 27, 2015

It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I I watched some regional SA television recently – during a Christmas trip – and saw a swathe of festive commercial messages from local retailers.

Advertising 60

Advertising Advertising Television Retail 60

5W PR

JUNE 27, 2017

The communications and public relations industry has gone through major changes in the last ten years and almost all of those changes tie, at least to some extent, to the dominance of social media. He said they built more interaction between their audience and the brand because it was less about advertising and more about engagement.

Social Media 95

Social Media Publicity Media Retail 95

5W PR

DECEMBER 5, 2018

Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. How to Boost your Direct to Consumer Public Relations Strategy.

Consumer 74

Consumer Publicity Marketing How To 74

Agility PR Solutions

OCTOBER 22, 2018

With an interlocking combination of PR, marketing and advertising components, social media influencers have become a cornerstone of communicators’ digital strategy.

Retail 156

Retail Advertising Advertising Consumer 156

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. African American, 2.6% Asian American, and 5.7% Hispanic American.

Agency 100

Agency How To Survey Employee 100

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252

Stephen Waddington

JUNE 2, 2018

Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report. However the growth of organisations such as Facebook and data breaches have resulted in increased public scrutiny and calls for regulation. #6 No surprises.

Report 92

Report Trends Retail Marketing 92

Deirdre Breakenridge

DECEMBER 12, 2017

Wanting to learn more about industry trends in marketing, public relations, and social media, I searched for influencers, editors, thought leaders, and publications. It took a year, but I joined a full-service advertising and public relations agency. I was hooked. Ever one of us has this capability.

Twitter 208

Twitter Software Retail Agency 208

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. The Canadian Ontario Association of Optometrists unveiled an eye-opening approach to getting a simple public service message to the public.

Creativity 174

Creativity Small Business Storytelling Travel 174

5W PR

JUNE 14, 2023

Additionally, targeted online advertising, email marketing campaigns, and interactive content can help reach a wider audience and drive conversions. Furthermore, brands can explore retail partnerships to increase distribution. The post 5 Ways to Market Healthy Snacks appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 88

Marketing Consumer Education Retail 88

Stephen Waddington

MAY 14, 2018

Therein lies an advertising opportunity. Finally, there’s the retail opportunity. Revisiting the Turing test: challenges for public relations A critical aspect of voice technology is that it needs to be natural. Voice assistants can be used to serve media much like any other computing device, or indeed a radio or television.

Publicity 84

Publicity Marketing Google Radio 84

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.

Social Media 86

Social Media Media Mobile SEO 86

ImPRessions - Crenshaw Communications

MARCH 27, 2018

It will come as no surprise to those of us in public relations that 205 million people in the U.S. LinkedIn pages for both the company and the individual offer another way to get the word out also; include “public speaker” in job titles to help optimize search results within LinkedIn and Google.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Cision

MARCH 14, 2017

From the moment commercials blare from your TV as you’re getting ready for work to the countless ads that populate your news feed as you surf social networks throughout the day, you’re bombarded with advertisements. To cope with the amount of advertising that pesters people daily, brands have reinvented how they sell products.

Creativity 208

Creativity Comparison Construction Retail 208

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. Those of us who work in public relations and marketing can benefit enormously from automation of rote tasks.

Marketing 173

Marketing Storytelling Creativity Privacy 173

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. However, given current restrictions on promoting and advertising CBD products, it may take time before the PR profession works on large-scale CBD campaigns.

Survey 86

Survey Measurement Employee Retail 86

Agility PR Solutions

JULY 24, 2018

Media, advertising and commerce have historically had a symbiotic relationship. The equation was simple: customer sees an ad via media and buys a product via a retail outlet.

Retail 60

Retail Media Advertising Advertising 60

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. Bulletin experiential retail stores for women. The flagship store has 30 brands in residence and Bulletin has become known as “the WeWork of retail space.”. Brands to watch in 2018. Tapping into the zeitgeist much? Not anymore!

Brand 136

Brand Branding Retail Comparison 136

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Public relations isn’t just for publicity, awareness, and reputation management. A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Public speaking can generate leads. PR as a lead generation machine.

SEO 125

SEO Case Study Conference Retail 125

Shift Communications

NOVEMBER 20, 2017

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Marketing and advertising. Media and publications. Who’s the most verbose? Does Tweet Length Mean Anything for Engagement? Consumer technology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103