PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. Anyone can get publicity! What can you pitch?

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Pitching Media Insurance Insurance 130

PR for Anyone

DECEMBER 7, 2021

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Land in the media and see what it does for your business.

Publicity 130

Publicity Video Pitching System 130

Cision

JUNE 9, 2016

Now as the owner of Media Maven , a full-service public relations firm, I’m getting asked that question even more. . So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Remember, this isn’t advertising. Well I have news for you: it’s not.

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Pitching How To Brand Branding 120

PR for Anyone

DECEMBER 8, 2022

Don’t pitch what everyone else is going to which is end-of-year wrap-ups, 2023 predictions, resolutions, weight loss, and organization… you’ll never cut through the noise But if you pitch something they aren’t expecting… you give the media a “WOW! Anyone can get publicity! PR FOR ANYONE.

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Media Pitching Privacy Video 130

PR for Anyone

MARCH 23, 2022

I assumed that you pitch a publication right before it comes out. What I didn’t know is that national magazines plan their publications at least four months out and regional publications plan about two months out. All publications have what is called an “editorial calendar.” Anyone can get publicity!

How To 130

How To Pitching YouTube Advertising 130

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. We focus on working with non-profits, small businesses, women CEOs and business owners. One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter. Mika: Nail the elevator pitch. TMI does PR.

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Interviews Radio Small Business Pitching 284

PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. Considering they actually close their publications four months out, I was out of luck! What can you speak to?

Pitching 130

Pitching System Google Local 130

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field.

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Creativity Small Business Storytelling Travel 174

PR for Anyone

OCTOBER 7, 2021

When you can pitch yourself as an expert on a topic that is trending online. The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. .” Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. Transcript.

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How To Pitching Film Video 130

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

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Pitching Television Trends YouTube 130

PR Fuel

MAY 5, 2022

As a business, knowing the difference between the two is key to your public relations marketing strategy. At eReleases, our goal is to help businesses of all sizes thrive in their respective industries. Or, if your business recently changed hours of operation, then you may want to make a news release.

Small Business 97

Small Business Comparison Writing Reputation 97

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Lessons in depth. What are the lessons like you ask?

Marketing 144

Marketing Advertising Advertising Small Business 144

PR for Anyone

AUGUST 18, 2022

Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. But I got a lot of takeaways from it, when I was working with our clients one-on-one, the things that they were struggling with in terms of pitching the media. PR FOR ANYONE. It really is PR for ANYONE. The system works!

Media 130

Media Nonprofit Pitching Television 130

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. A good question, and one that has plagued the mind of many business owners and decision makers for years… often with little sign of a solution. What are the advantages of public relations over advertising?

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Publicity Advertising Advertising Tools 48

PR for Anyone

JANUARY 20, 2022

Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. Media is editorial content unless you are paying for advertising. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

Interviews 130

Interviews How To Media Television 130

PR Fuel

JULY 24, 2018

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. What is the “theme” of your business story?

Pitching 40

Pitching Media Small Business Writing 40

PR for Anyone

MAY 18, 2022

I pitch the same media people different stories every month. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week I want to start debunking some myths about publicity. It’s basically just creating a process and being consistent. PR FOR ANYONE. Transcript.

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YouTube Video Pitching How To 130

ISEBOX

NOVEMBER 30, 2015

I’ve had the opportunity to work with dozens of public relations and communications professionals, as a client and partner. A term begrudgingly used for a person who’s “not a player” or “small time”. 5) You don’t network or pitch. Most of them are impressive, hardworking and creative. However, on occasion, I spot a piker.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

PR Fuel

AUGUST 12, 2021

Meanwhile, small businesses with blogs generate 126% higher lead growth than others. You’ll also need to find publications that already reach that audience. If your press release doesn’t appeal to a publication’s audience, they won’t publish your release. Successful Pitches.

Writing 105

Writing SEO Pitching Engineering 105

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. I, however, believe marketing teams would benefit from inviting at least one person from their public relations teams into the mix more regularly so they’re tapping into the power of PR intelligence. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Shift Communications

SEPTEMBER 13, 2017

Take small business lending, for example. For example, if more regulation will hurt your business although it seems to be the popular opinion, don’t be afraid to articulate why you have an opposing view. Consider in-app advertising to fintech/finserv related sites. Utilize the power of automated news monitoring.

Banking 79

Banking Financial Advertising Advertising 79

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. It was there where Stu got the notion he had climbed as far as he could while still working for someone else.

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Meeting Radio Sports Telecommunications 131

5W PR

APRIL 8, 2021

These days, even if a journalist doesn’t feel that the press release would be beneficial to the media outlet, it can still be published and drive more interest from the public on social media. That would be a tremendous outcome both for your business and website. No Sales Pitch. Before Writing a Press Release.

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Engineering Writing Social Media Report 128

PR for Anyone

OCTOBER 13, 2022

Many people are already established in their business but they want to go to the next level of being known. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

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YouTube Video Industry How To 130

Public Relations Sydney

SEPTEMBER 8, 2014

People often ask us what is PR and what can PR consulting do for my business that advertising or marketing can’t? Whether you are a small business, start-up company, or simply expanding into a new country or geographical area, PR is an important tool for you.

eBook 84

eBook Agency Advertising Advertising 84

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. People aren’t interested in constant sales pitches. Emphasis on Brand Authenticity.

Social Media 87

Social Media Media Mobile SEO 87

PR for Anyone

SEPTEMBER 8, 2022

Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE. Transcript.

Media 130

Media YouTube Video Interviews 130

PR Fuel

SEPTEMBER 21, 2020

Did you know about 83% of small businesses believe in the effectiveness of a digital marketing campaign? If press releases are not part of your online marketing strategy, you could be missing out on many business opportunities. When you put out press releases for your business, you establish yourself as an industry expert.

Writing 60

Writing SEO Local Advertising 60

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. Public relations , or PR, is the process of communicating with your public or audience.

Publicity 66

Publicity Small Business Advertising Advertising 66

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

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Publicity Marketing YouTube Video 225

Rock the Status Quo

APRIL 11, 2015

Their business name includes words like “solution,” “management” or “service,” maybe it even includes an industry name and/or a common word. ” It’s a business name made of common, everyday words. Say the name is Public Relations Management Solutions. Public Relations Solutions?

SEO 100

SEO Marketing Small Business Google 100

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. The thrill of hunting new business, executing existing projects and partnering with others in my field gave me the will to go out and make things happen.

Writing 88

Writing Google Pitching Small Business 88

Bad Pitch Blog

MAY 7, 2006

We discussed the media relations lifecycle, briefly touching on blogs and how to pitch them—if at all. One example discussed was a pitch I made to Erick Schonfeld at B2Day , Business 2.0’s Here is the entire exchange, including the end result and how to improve the next pitch. Got Pre-Pitch? What’s Next?

Pitching 40

Pitching Blogging Small Business Media Relations 40

Masters in Communications

APRIL 22, 2019

Is it advertising and promotion? The commonly accepted definition for marketing includes the development and creation of a product or service and the subsequent conveyance of its attributes and benefits to the general public. No, marketing is not solely advertising or sales – common misconceptions.

Communications 40

Communications Marketing Advertising Advertising 40

Waxing UnLyrical

JULY 22, 2015

Public relations came to life many, many years ago when Edward Bernays , known as “the father of public relations” defined it. Social PR is more than releasing information about your company or advertising your products. If you ask around, you still hear people saying PR is about press coverage. PR is… connections.

Media Relations 40

Media Relations Media Policies Social Media 40

PR for Anyone

MAY 24, 2022

Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. You just need to follow the Get PR Famous Formula and be newsworthy, create great hooks, and find the right journalist to pitch. Anyone can get publicity! So that is this week’s free publicity tip.

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Pitching Television Interviews YouTube 130

Bad Pitch Blog

APRIL 9, 2006

They want instant publicity in national media outlets and are willing to pay exorbitant fees to get it. Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions). Yeah, the Bad Pitch blog is always telling everyone to hurry up and wait. I''m a freelancer.

Media Relations 40

Media Relations Media Pitching Small Business 40