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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. The media marketplace is also changing. Traditional media continues to shrink while job opportunities in public relations, integrated communications, and social media expand and grow. Absolutely!

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Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113
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Depressed and depressing: the state of UK news media

Stephen Waddington

Advertising-supported media has been affected by widespread job cuts including around a dozen people at digital-born BuzzFeed. The local and regional sector that has been hit hardest with the net closure of 245 local news titles in the last 13 years according to Press Gazette research.

Print 115
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Be a PR Game Changer: Lessons Learned From the Sidelines of the NBA

PRSay

International sports partnerships lend a high-visibility platform with engaging content like live-action imagery and player endorsements to communicate brand messaging in a dynamic way. She currently works as the head of public relations and sports marketing for Tissot Swiss Watches and is a professor at William Paterson University.

Sports 124
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The changing face of social media news distribution

Communications Conversations

Sure, we all know Facebook and Twitter have become absolutely critical to many media and publishers when it comes to sharing and distributing news stories. Reaching a good percentage of that Boomer and Gen X audience, but not reaching the Millennials and Gen Z audience as much (key to the future of news media business, obviously).

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8 “curiosity conversations” I’d love to have in 2021

Communications Conversations

My friend and local PR legend, Rose McKinney gifted me a wonderful book by Hollywood producer, Brian Grazer. But, most (if not all) of them work in the comms/marketing/advertising worlds. Local real estate developer. I’d love to talk to him about the local real estate market and how he got into real estate investing. #5

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I tried Mastodon for a week–here’s what I learned

Communications Conversations

That’s meant a lot of people are trying out a lot of different, new social media platforms. For the lay social media person, I think Mastodon is going to be a struggle. I have yet to see a server that revolves around any sports. Plurk (yes, Plurk!). But most seemed enamored, for the moment, with Mastodon.

Sports 60