Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. The conclusion to the story of the digitisation of news media may only take a matter of months. Print accounts for 80% of UK newspaper revenues and digital 20%.

Print 102

Print Newspapers Crisis Local 102

PRSay

FEBRUARY 7, 2024

The media marketplace is also changing. Traditional media continues to shrink while job opportunities in public relations, integrated communications, and social media expand and grow. Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. Absolutely!

Communications 190

Communications Sports Journalism Fashion 190

Stephen Waddington

JUNE 25, 2020

Local news is most valued but is on life support. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. Social media and messaging also grew during COVID-19 lockdown The use of online and social media substantially increased in most countries. Here are the main findings.

Newspapers 103

Newspapers Print Local Television 103

Stephen Waddington

OCTOBER 10, 2018

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. No wonder that the small ads of newspapers have been gutted. Not just a bit huge. A lot huge.

Local 60

Local Facebook Media Government 60

Stephen Waddington

OCTOBER 10, 2018

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. No wonder that the small ads of newspapers have been gutted. Dan Slee shares his workings in this guest post.

Local 60

Local Facebook Media Government 60

Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly.

Strategy 95

Strategy Publicity Media Video 95

Stephen Waddington

JUNE 13, 2019

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit. Blame is directed squarely at social media platforms and the BBC.

Print 115

Print Media Newspapers Local 115

PR Insiders

MAY 7, 2021

Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action right now. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. Social media.

Data 78

Data Newspapers Analytics Measurement 78

PR Fuel

OCTOBER 14, 2022

Form Good Relationships With the Media. Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! It’s also important to pitch stories and ideas to the media whenever your business is having a special sale, event, or advertising campaign.

Small Business 88

Small Business Community Local Social Media 88

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. The content can then be repurposed and shared on various social media channels to maximize its impact.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. The content can then be repurposed and shared on various social media channels to maximize its impact.

Agency 52

Agency Local Newspapers Interviews 52

Stephen Waddington

DECEMBER 12, 2019

Trust in the media was 37%. The rise of social media and tech platforms in the last decade means that anyone can create and share content. Social media fulfils an unhealthy trait of the human nature that rejects the truth unless it confirms a bias. It’s not hard to understand why. It’s not all bad news.

Publicity 93

Publicity Media Facebook Newspapers 93

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Its UK office announced that it’s starting to cover more local news. Want more insights on the effect of social media on journalism? Check out the 2015 Global Social Journalism Study!

Journalism 120

Journalism Trends Local Print 120

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Earned Media is comprised of coverage that comes from a variety of sources and mediums. Until next time! Critical Mention.

Radio 104

Radio Media Newspapers Sports 104

Maxim Behar

SEPTEMBER 5, 2021

Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years. Only 10 years ago, we were the communications intermediary between our customers and the traditional media.

Meeting 98

Meeting Advertising Advertising Agency 98

Sword and the Script

AUGUST 24, 2021

You buy some advertising and magically you also start getting coverage. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article. PR has traditionally had a strong aversion to advertising , so the answers surprised me.

Pitching 111

Pitching Media Relations Survey Advertising 111

5W PR

APRIL 4, 2017

In small communities near a significant tourist attraction, there are built-in approaches that can be shared on websites and social media. Whatever is special about your place should be key to all your advertisements and PR, setting you apart from the rest. It could also be a four-star Michelin rated restaurant on the premises.

Hotels 74

Hotels Local Travel Social Media 74

Cision

APRIL 26, 2016

It should leverage influencers, partnerships, current events and social media in real time as a way to gain traction and join the conversation of other influencers and brands. My favorite social media platform is…Twitter; it’s my leading source for news. My daily newspaper of choice is…The Wall Street Journal.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

FEBRUARY 25, 2016

I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. The most important evolution, of course, was the rise of social media and the idea that anyone and everyone is now a publisher. Read the newspaper – the whole newspaper.

Newspapers 120

Newspapers Financial Crisis System 120

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. And the feud began, spilling out from social media into the chain's brick and mortar stores. 2 – Act at the Speed of Social Media.

Twitter 105

Twitter Marketing Social Media Viral 105

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The college newspaper. Campus Newspapers: The Digital Revolution Is (Also) Here. One answer may surprise you.

Radio 69

Radio Newspapers Print Media 69

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 187

Marketing Content Marketing Data Social Media 187

Prakkypedia

NOVEMBER 5, 2017

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. You can also subscribe to media email updates. Media Week. Download This Show.

Media 76

Media Journalism Radio Print 76

Cision

JANUARY 13, 2017

Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level. To advance in the industry, individuals should also affiliate themselves with Public Relations Society of America which has local chapters around the country.

Local 120

Local Radio Community Tools 120

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. Search engines are the most trusted form of media (56%).

Publicity 128

Publicity Government Guidelines Facebook 128

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. The lockdown has certainly had a profound impact in how people consume media and how they receive their healthcare information. Local news has certainly become more relevant.

Healthcare 78

Healthcare Storytelling Communications Local 78

PeakMetrics Insights

MARCH 14, 2019

The professionals who sift through the reams of digital information to find the relevant information are known as media monitors, and the job they do is an indispensible one for those seeking political office. From the smallest local races to the fight for the presidency, those media monitoring companies are hard at work.

Media 56

Media Television Newspapers Radio 56

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Early evening and local morning news viewership is also up for a second year in a row.

Newspapers 71

Newspapers Mobile Media Facebook 71

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. Working at newspapers for a few years taught me to always consider the audience when you’re writing. Start simple by asking: Who cares?

Crisis 0

Crisis Reputation Study Trends 0

PR Fuel

SEPTEMBER 21, 2020

As a business owner, you want to achieve the most exposure for your business without having to spend a lot of money on advertising. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget. Increase Distribution Potential. Target Audience.

Writing 60

Writing SEO Local Advertising 60

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Years ago, at the first Mashable Connect conference, founder Pete Cashmore talked about how important experiences would be to successful social media campaigns.

Enterprise 227

Enterprise Agency Radio Fashion 227

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

5W PR

JULY 11, 2018

The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. The result was a powerful social media response along with plenty of hype for the cars. The IHOP Name Change. You want the stunt at the top of their to do / to watch list.

Measurement 149

Measurement Education Social Media Film 149

Maxim Behar

OCTOBER 15, 2023

And in fact, the characteristic of a publisher is to own media. What we do from morning to night is come up with interesting, provocative, and truthful content for the social media that we own. The first difference is that social media is interactive. You can't do that sort of thing in a newspaper or on TV.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Maxim Behar

JANUARY 3, 2021

It could be the first-ever book in the world first published on Social media and then printed. And finally… my next book “2020: New World is Here” will be published both on Amazon and locally in February 2021, it is almost ready and the title is self-explanatory. What’s the best way to market your books?

Local 52

Local Writing Social Media Interviews 52