ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Here are some of the key trends all businesses should be #following this year. The platform is now offering new advertising options, making it easier to reach specific customer segments. with bigger impact.

Social Media 156

Social Media Trends Media Instagram 156

Prohibition

AUGUST 25, 2021

Video marketing is a powerful tool that has the ability to inform, entertain and engage audiences. So far in 2021 , 86% of businesses use video as a marketing tool, an increase from 85% in 2020. These stats highlight just how key video content is for social media campaigns. LinkedIn – native video.

Video 105

Video YouTube Instagram LinkedIn 105

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

Video 62

Video Social Media Instagram Media 62

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Rise of native advertising. Some examples of native advertising are paid search ads, promoted listings and in-feed ads.

Trends 108

Trends Marketing Mobile YouTube 108

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. Read on for the full interview! – Elizabeth, Associate Vice President, B2B Tech Team.

Advertising 89

Advertising Advertising B2B Creativity 89

ImPRessions - Crenshaw Communications

JULY 10, 2020

Nearly 20 million people listen to podcasts on a daily basis, and there are some great ones that cover PR news and trends. Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape. The PR Week.

Sports 332

Sports Radio Retail Advertising 332

PR for Anyone

OCTOBER 7, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. What is trending online? When you can pitch yourself as an expert on a topic that is trending online. I did this video about TikTok. So make sure you like the video.

How To 130

How To Pitching Film Video 130

ImPRessions - Crenshaw Communications

APRIL 5, 2017

We’re seeing new trends in social influence that offer new opportunities for PR and marketing campaigns. As well, the smart PR team can leverage the social relationship for other opportunities like special events, curated content and interviews. Greater use of influencer videos. Technology scales influencer efforts.

Trends 149

Trends Fashion Video YouTube 149

PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. But what’s trending in the news?

Pitching 130

Pitching Video YouTube Viral 130

Prohibition

MAY 22, 2023

Here we’ll walk you through each type of creative that is available, so you can consider what might work best for your objectives from your social media advertising campaigns. Across each platform there are multiple different types of ad creative that you can use to advertise your product or services.

Creativity 62

Creativity Social Media Advertising Advertising 62

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it. Marketing Land.

Advertising 322

Advertising Advertising Privacy Television 322

Prohibition

MAY 28, 2021

Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans. Because of this – it’s crucial that advertisers remain up-to-date with the most recent updates across all social media platforms. LinkedIn social media advertising.

Advertising 62

Advertising Advertising Social Media Pinterest 62

Cision

NOVEMBER 18, 2015

At #SMWChicago, over 270 speakers have convened to discuss the cross-section of industries including advertising, communication and technology (just to name a few). Susy Schulz (right) interviews Proboscis Inc. Want the latest trends on what drives travel decisions? He says the same trends apply to B2B interactions, as well.

Trends 120

Trends Sports Travel Social Media 120

PR for Anyone

AUGUST 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? So and I understand, advertising is important to all of us. IF you do it.

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

SEPTEMBER 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. The story was about the 20th anniversary of the movie (my all-time favorite), Sweet Home Alabama and then discussing which wedding trends from that all-time classic are still on-trend in 2022.

Pitching 130

Pitching Television Trends YouTube 130

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Video Content Is On The Rise While news websites are now mostly subscription-based, the big media outlets do have a presence on the place where a third of U.S.

Strategy 98

Strategy Publicity Media Video 98

PR for Anyone

SEPTEMBER 8, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! when I do these videos, there’s lots of great content on there.

Media 130

Media YouTube Video Interviews 130

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. When the COVID-19 pandemic hit, big brands instantly adjusted advertising to suit a more sober public mood and show empathy for customers.

Marketing 310

Marketing Product Launch Corporate Viral 310

PR for Anyone

OCTOBER 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. I pulled in many applicable videos that will help get you to that next level.

YouTube 130

YouTube Video Industry How To 130

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead?

Trends 87

Trends Marketing Mobile Web 87

PR for Anyone

MARCH 23, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. When I first started handling my own PR, I did it all wrong.

How To 130

How To Pitching YouTube Advertising 130

PR for Anyone

DECEMBER 7, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here is a short video I did that explains how this works. I’m going to replay the video or give you the video again as well in this post, but learn the Get PR Famous Formula.

Publicity 130

Publicity Video Pitching System 130

Solo PR Pro

DECEMBER 5, 2023

This can be through starting a niche blog, course, podcast, or YouTube channel where you discuss industry trends, offer communication tips, or interview other professionals. Actionable Insights: Content Platforms: Choose the right platform for your target audience, whether it's a blog, podcast, or video series.

YouTube 99

YouTube Course Financial Education 99

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Can you tell us how you look for content and cultural trends? Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

Prohibition

APRIL 14, 2023

We’ve rounded up the latest changes below, stay tuned for the latest on TikTok’s misinformation battle… Instagram introduce search ads Instagram is introducing advertising options in the search results tab in addition to algorithm-generated recommended content. Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media Twitter B2C 62

PR for Anyone

MAY 24, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. Watch below.

Pitching 130

Pitching Television Interviews YouTube 130

PR for Anyone

NOVEMBER 3, 2021

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive.

Real Estate 223

Real Estate Local Pitching Media 223

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

PR for Anyone

NOVEMBER 11, 2021

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. Here is a video I did to help you find the right journalists. Here’s a video I did on social listening to help you pay attention to what others are saying. Community Relations.

Publicity 225

Publicity Marketing YouTube Video 225

Flack's Revenge

DECEMBER 5, 2017

It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news.

Pitching 174

Pitching Journalism Video Advertising 174

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio.

Marketing 118

Marketing Social Media Trends Instagram 118

PR for Anyone

DECEMBER 8, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch the short 1:30 video below where I tell you how to use new laws in your city or state to pitch the media and land a segment positioning you as the expert in your industry!

Media 130

Media Pitching Privacy Video 130

PR for Anyone

AUGUST 18, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. We give them their ideal interview. Yes, you could be a one-hit wonder with one segment about YOU but why not turn yourself into a media expert and look at the broader topic of what you can cover?

Media 130

Media Nonprofit Pitching Television 130

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. The counter-trend to increased digital communications is the growing desire to meet in person. I thought it would be great to get Drew Neisser’s views.

Social Media 149

Social Media Marketing Media B2B 149

PR for Anyone

SEPTEMBER 1, 2021

Here is a video I did about What to Pitch When so you understand how that works. As I share in the video below, wearing masks to school is a hot topic this back to school season. I know of no better way to do this without paying for advertising. So we put together a pitch related to that and she is being interviewed for NBC.

Pitching 130

Pitching System Google Local 130

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Keep up with trends and use them to your advantage. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256