ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting.

Media 294

Media Trade Shows Travel Interviews 294

Bianchi Biz Blog

JUNE 13, 2024

Held at the Detroit-area offices of SAE International , the event was moderated by Jeff Gilbert, auto reporter at WWJ Newsradio 950 , with Hannah Lutz from Automotive News , Chris Clonts from Automotive Engineering magazine and Breana Noble from The Detroit News serving as the panelists. Anticipate further questions a reporter might ask.

Automotive 52

Automotive Media Interviews Pitching 52

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. In a similar vein, Digiday hosts a conference focusing on programmatic advertising. Similarly, IAB also hosted its first-ever PlayFronts , which is dedicated to the rising trend of in-game advertising. Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. More internal comms. Additional duties. All things to all people. “We

Communications 126

Communications Crisis Internal International 126

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. A key component of stellar media relations is knowing what stories to pitch and to whom. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Send it around internally.

Media Relations 113

Media Relations Media Survey Pitching 113

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story. Offer honest feedback.

Publicity 334

Publicity How To Agency Product Launch 334

Remote PR Jobs

JANUARY 31, 2022

They need to make sure that the topic is of interest to their audience because that means more page views, and of course, more page views mean more advertising dollars. Expound on them internally and get feedback (because things you might be interested in talking about might not be that interesting after all.) Write them down.

Insurance 130

Insurance Insurance Pitching LinkedIn 130

ImPRessions - Crenshaw Communications

JULY 14, 2021

A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content.

B2B 334

B2B Company Case Study Conference 334

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders.

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

OCTOBER 31, 2023

They often have connections in the same field and may be aware of internship opportunities that aren’t widely advertised. Dress professionally, prepare an elevator pitch, and bring resume copies. These entities may be more willing to take on freshmen interns, as they often require general assistance.

How To 78

How To Local Interviews Resources 78

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Bianchi Biz Blog

MARCH 3, 2022

Lately, we’ve noticed that a few PR agencies have been trying this pitch to CEOs and CFOs: “Why do you need in-house PR capabilities? First off, you don’t have in-house marketing, advertising, PR or social capacity because it’s cheaper … but because it’s better. We can do a better job for less money. Reduce your fixed costs.

Agency 89

Agency B2B Internal International 89

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. In our podcast with Linkpitch.io’s Aaron Anderson , he recommends avoiding sites that blatantly advertise the links. Do They Advertise the Price for a Post? This is where it gets a little hazy.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

APRIL 11, 2023

The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” The Presspage use case is responding to inquiries rather than writing pitches or press releases – but it’s still about generating text. That’s the whole point of advertising: control and visibility. million newsletters.

Software 78

Software Company Pitching Training 78

Cision

AUGUST 10, 2016

Angela DeRusha, vice president of advertising services at French/West/Vaughan, believes understanding your consumers is key to effectively communicating with them. In this interview, Angela discusses how consumers have evolved over the years, how to improve your brand’s advertising campaign and why maintaining authenticity is so important.

Advertising 120

Advertising Advertising Consumer Travel 120

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. To take action and amplify its push for gender diversity, it created its own women’s leadership half-day conference called Empower , held on International Women’s Day. Executive content.

Company 174

Company Conference Corporate Leadership 174

Sword and the Script

APRIL 21, 2020

Ned also offers a one-paragraph pitch – this is a chance to pitch yourself one paragraph in the newsletter. International Association of Business Communicators: [link] IABC also has local chapters ( like the Atlanta Chapter ) that may have additional local resources for job seekers or employers. It’s first-come-first-serve.

Publicity 107

Publicity Communications Local Resources 107

Cision

OCTOBER 6, 2016

In PR, paid media is social media advertising, sponsored content, and email marketing. It’s a primary communications channel both internally and externally. What is an Integrated PESO Model? The PESO model takes the four media types —paid, earned, shared and owned—and merges them together. Paid Media. Earned Media. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” Be an internal champion. Even more than marketing or advertising, a PR budget can use an advocate inside the corporation. A professional agency team will understand.

Agency 223

Agency How To Construction Advertising 223

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Improve internal communications. While advertising can support such endeavours, the driving force is usually public relations. Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stephen Waddington

NOVEMBER 5, 2019

In the UK influencer campaigns are governed by existing Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) laws and regulations. The international influencer marketing market is expected to grow from £4.5 We pitched the idea to my wife, Sarah Waddington, to publish as a #FuturePRoof project.

Insurance 68

Insurance Insurance Government Advertising 68

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

Contently - Strategy

APRIL 11, 2024

Don’t get me wrong—decision-makers and internal influencers, particularly technical buyers, do want to know about the functional aspects. ” Take a page from fictional advertising genius Don Draper of “Mad Men.” Ultimately, they care less about all your bells and whistles and more about solving their pain points. “To

B2B 52

B2B Marketing Enterprise Survey 52

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Marketing’s job is then to identify key audiences and directly market to them through the lens of the brand.

Marketing 170

Marketing Measurement Trends B2B 170

PR Fuel

JULY 24, 2018

And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Every Pitch is a Learning Experience. With today’s journalist shouldering more responsibility than ever before, it’s essential that you master the art of pitching stories. When did you send the pitch?

Pitching 40

Pitching Media Small Business Writing 40

Cision

APRIL 2, 2015

Because content and the incredible amount of social media posts used to promoted suffer from over-messaged sales pitches. It does not matter how many followers it may have or the amount of native advertising a company purchases. Want to create standout content? No sign up!). Social Still Revolves Around People. What do you think?

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Shift Communications

MAY 16, 2017

Outline all the details: Now is the time to think through the details on pitches and creative initiatives, and discuss those with the client so you can gain the necessary approval during the plan review process. Having all the goals outlined means that both sides understand the “why” behind the strategy.

Creativity 141

Creativity Measurement Pitching Internal 141

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. While advertising can support such endeavours, it’s all about PR. It’s also a major field of academic research!)

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 92

Publicity Media Advertising Advertising 92

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. We worked with the International Fund for Animal Welfare (IFAW) to quickly engage the media, keep the story current and create an international dialogue on trophy hunting.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

ImPRessions - Crenshaw Communications

MAY 8, 2017

It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent. It’s tough to ramp up and expect a commensurate level of productivity like, say, SEO or programmatic advertising, so we look to add complementary services. .” Who, me, a publicist? Neither would describe my role.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Stephen Waddington

MAY 9, 2017

We caught up with the International Paralympic Committee media and communications director Craig Spence at the 21st Croatian Public Relations Association conference and Sarah tackled the topic of public relations as a management discipline versus a form of content marketing. Get in early and make considered pitches. Student support.

Ethics 108

Ethics Conference Advertising Advertising 108

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

AUGUST 11, 2018

If she finds that change frightening, I can only imagine the sleepless nights big advertising must be having. So, if you’re a b-to-b CMO, you need to be able to lead these pitches because it removes all these instincts and it gets to the essence of what your company is. Let me explain why. Stunts are hard to replicate.

Marketing 72

Marketing B2B Pitching Advertising 72

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120