Critical Mention

JANUARY 3, 2018

Gone are the days of using AVEs (advertising value equivalents) or the number of clips or impressions as ways to gauge success. Why do many PR majors graduate with a degree in Journalism? Learn what makes a compelling visual, be it a photo, video or infographic, so you can contribute to this part of the campaign as well.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. Is that what today’s journalism stands for? It would take time and patience that advertisers might not be willing to risk. It’s a simple metric – easy to track. What does that actually mean?

Local 100

Local Journalism Infographics Social Media 100

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. >>> Related: The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML].

Survey 76

Survey Media Relations Report Media 76

Rock the Status Quo

FEBRUARY 3, 2016

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further.

Case Study 100

Case Study Infographics Journalism Writing 100

Burrelles Fresh Ideas

JUNE 27, 2023

When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Presspage

AUGUST 15, 2017

Subsequently, organizations have had tremendous success communicating their brand through video, particularly by producing video news releases (VNRs), b-roll footage for media use, or by producing pithy brand journalism videos which have the stickiness that marketing and advertising content often lack.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

FEBRUARY 24, 2015

As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. Facebook for example, has little organic value and is probably best treated like a traditional advertising purchase. Finally Warming up to Mobile. The response rate was 10.9%.

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

MAY 20, 2017

Julia McCoy outlines 7 Content Types That Gain the Most Engagement & Links in a contributed piece for the Search Engine Journal. With a $4-million budget, his advertising agency could have taken the easy way out by creating a traditional campaign. But the agency decided not to do the expected because it wouldn’t move the needle.

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Ted Coiné – @tedcoine. Coach and author on #SocialCEO. Guiding leaders into the Social Age one keynote at a time.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. It means it’s time to get creative.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. s clients and advertisers. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. In terms of getting noticed?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. 32) The cost of advertising in the Super Bowl.

Marketing 78

Marketing Publicity Survey Study 78

Doctor Spin

JANUARY 5, 2024

Content Sharing : Prefers sharing well-researched articles, infographics, and documentary videos highlighting environmental issues and sustainable practices. Source: M/C Journal 1 Marshall, P. M/C Journal, 17, 1–10. M/C Journal, 17, 1–10. Engages in online forums and discussion groups focused on sustainability.

How To 52

How To eBook Corporate Groups 52

Ishmael's Corner

DECEMBER 12, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. If there were ever a year that proved life is better than fiction, it was 2016. As always, subjectivity rules my curation of the best posts of the year.

Storytelling 60

Storytelling Industry Communications Publicity 60

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." And for God’s Sake, Podcasts are Not Advertising. I know that can be hard for PR people to hear.

Company 113

Company Interviews Print Pitching 113

ReimaginePR

SEPTEMBER 5, 2016

You’re not writing for a college professor or a medical journal– you’re writing a blog for an audience who probably doesn’t know as much as you do about your topic and they’re coming to you for answers. This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. Use Imagery.

Blogging 120

Blogging How To Infographics Writing 120

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. You can download the full infographic of the 15 skills here. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

AUGUST 2, 2016

My degree and early work was in broadcast journalism. 1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. Text, graphics, infographics, videos, photos, etc. It was a six-year process.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. Companies have scaled back their advertising. And, it didn’t just tell, it showed.

Healthcare 78

Healthcare Storytelling Communications Local 78

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. The Wall Street Journal just penned a fawning profile of her. The Wall Street Journal was just accepted onto Snapchat Discover.) advertising). Karlie Kloss on Twitter.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48