When It’s OK for Native Advertising to Fool the Reader
Ishmael's Corner
MAY 25, 2015
If a journalistic-grade narrative underpins the native advertising — storytelling techniques, visual and useful and/or informative — I don’t think people care where the content originates. Between the editorial-like design and photography with attitude, it’s easy to forget you’re reading native advertising. I’ve changed my mind.
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