Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." And for God’s Sake, Podcasts are Not Advertising. I know that can be hard for PR people to hear.

Company 113

Company Interviews Print Pitching 113

ReimaginePR

SEPTEMBER 5, 2016

You’re not writing for a college professor or a medical journal– you’re writing a blog for an audience who probably doesn’t know as much as you do about your topic and they’re coming to you for answers. This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. Use Imagery.

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

AUGUST 2, 2016

My degree and early work was in broadcast journalism. I think most of the discussion on content marketing comes down to a couple things. So, what’s my definition of content marketing? Let’s break down the term into its two parts: Content – Marketing. Content’ is the what while ‘marketing’ is the how.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Now that CGM has morphed in name to UGC (user generated content), marketers want a guarantee — in the form of a ready-made audience — to drive awareness and action.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48