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Walmart’s suspension of advertising on X became last month’s biggest brand story

NewsWhip

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. If you’d like to find out more about how you can monitor your brand, check out our networks here.

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Behind the Headlines With Al Comeaux

Cision

Also, it’s important to recognize that advertising and promotion are just the very tip of the iceberg when it comes to branding; the brand really comes to life every day with product design and delivery, quality, service delivery, customer outreach.

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Money Can’t Always Buy an Audience

Cision

The Bush campaign used conventional advertising. Local TV and radio generate big revenue from those spots. The same could be said in the way that Trump and other candidates are using PR tactics instead of advertising to win over voters. I stand on a soapbox way too often saying that the marketing mix is shifting.

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We need to talk about Edinburgh

Mark My Words

There’s still an energy there. For people like me, it’s more the energy of an old bull elephant, though, rather than of a sprightly herd of impala. As part of his roadshow to advertise The Establishment Club , he is pointedly staying away from the Fringe, even though his Routemaster bus will be in attendance. The scale is there.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Here are the areas in which I think we need to focus our energy in skills and learning and development.

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General Election 2019: Two sides to every story

Stephen Waddington

Boris, visible in your local area We should not underestimate the power of local media. It is certainly true that sales of local newspapers have declined but their websites and other local websites want to carry images of high profile people making their local area special. So it proved in the North of England.

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Behind the Headlines With Ashley Simmons

Cision

The growing number of companies and technologies that make up and support our global communications networks hold the potential to reshape and redefine so many industries – healthcare, transportation, energy, communication, manufacturing, finance, government and more – all while improving the lives of individuals around the world.