PR in High Definition

FEBRUARY 24, 2020

It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. It’s a horrible experience to lead a round of redundancies or close a facility, but it’s possible to do it with kindness, treating employees with respect, as humans.

Leadership 71

Leadership Reputation Employee Hotels 71

PRSay

OCTOBER 9, 2017

Every generation brings new energy, innovations, ideas and challenges,” she said. “We She also noted that there would be higher engagement among employees if there are “more project-solving meetings and not just data dumps. “They are brilliant, go-getters, want to be challenged and want to be invested in. A native of Greenville, S.C.,

Conference 127

Conference Leadership Meeting Energy 127

Cision

JULY 20, 2015

Everyday after our daughter’s preschool class ends, parents gather in the indoor gym or courtyard to try (often unsuccessfully) to drain the kids of their remaining energy. Click here activate employees on social and facilitate word-of-mouth. Extraverts get their energy from interaction with people and the external world.

Energy 120

Energy Viral Storytelling Community 120

Reputation Us

MARCH 4, 2019

Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition.

Reputation 79

Reputation Employee Case Study Survey 79

Reputation Us

MARCH 4, 2019

Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition.

Reputation 60

Reputation Employee Case Study Survey 60

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover.

Marketing 52

Marketing Technology Internal International 52

Solo PR Pro

APRIL 26, 2016

An intern brings new energy, ideas and a fresh perspective to your practice – I like to say they keep me young! Find a long-time collaborator – If your skills and goals align, there is always a possibility your intern could become a longer-term employee or subcontractor. Working with an intern can be a great way to find out!

Internal 40

Internal International Conference Energy 40

Beyond PR

JUNE 12, 2018

As a result, you should focus significant energy on identifying and cultivating your superfans. Superfans are the customers your store employees know by name because they come in so frequently. This could include a new advertising campaign, a new product about to roll out, or just a quick sample of a new approach to messaging.

Brand 49

Brand Branding Groups Fashion 49

PR 20/20

JULY 6, 2020

Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). Employee Certifications. As an agency, we require all employees to be HubSpot certified before they’re able to have certain portal permissions. But guess what?

Training 72

Training How To Course Software 72

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. Maxim: I decided to do advertising. Nobody knew what it was and I thought it might be interesting to do advertising. Advertising in 94-95 in Bulgaria meant making calendars, and pens with the name of the company on it.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” A real-time response when the stakes are high.

Video 149

Video Case Study Agriculture B2B 149

PR 20/20

MAY 12, 2016

Historically, marketing agencies have gotten away with reporting relatively meaningless metrics such as impressions, advertising equivalency, and PR value, or relying strictly on qualitative results. Agency account teams will struggle to maintain the necessary energy and passion when they know a client’s product is low quality.

Agency 40

Agency Marketing Financial System 40

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. It offers investment opportunities to independent investors, and has used this strategy to compete with the big players in the energy sector. Use Visuals.

Industry 222

Industry How To Insurance Insurance 222

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. Say Goodbye to High Energy Bills - Click Here!" Our windows don’t lower energy bills very much.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Communications Conversations

MAY 3, 2016

Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. I love connecting with others, whether that means striking up a conversation with an employee while checking out at the store, or simply saying ‘thank you’ to someone.”

Sports 0

Sports Leadership Internal International 0

MaccaPR

JULY 10, 2014

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. Southwest Airlines’ Employee-Generated Video. Source: XXL YouTube ).

Travel 89

Travel Airlines Hotels Marketing 89

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. From the beginning, Musk has blazed through industries—space, automotive, solar energy, artificial intelligence—with a fiery passion and a one-track mind.

Brand 53

Brand Branding Marketing Energy 53

5W PR

NOVEMBER 2, 2016

Putting in the energy, however, it worth it at the end of the day and can put your business on equal footing with companies that have big marketing budgets. But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. Public relations takes a lot of time, effort, and persistence.

Publicity 87

Publicity Case Study Infographics Energy 87

Shift Communications

JANUARY 16, 2018

But there is Twitter, there’s Pinterest, there’s LinkedIn, there’s a lot more than just Facebook and depending on your audience that you may want to focus your time, your effort, your energy in other places where you still have that resonance. [00:03:40] Do a poll of your employees. But they have all the money. [00:07:16]

Facebook 116

Facebook Video Brand Branding 116

Buzzstream

MAY 2, 2024

And we spent so much time and energy trying to identify like those drop off points and those critical pages on our site that maybe are not as obvious. And so on, we’re a small startup without like huge advertising budgets. At least initially. And I agree with you. And so we have to look towards those things. Those free channels.

Internal 118

Internal International Insurance Insurance 118

Contently - Strategy

DECEMBER 4, 2018

Once we were all in the inflatable rubber donut we were going to ride down in, a teenage park employee shoved us toward the mouth of the slide, which had a spout pouring water down into a dark tunnel. Your content should still aim to engage, entertain, and inform as it promotes or advertises.

Case Study 111

Case Study Marketing Study Content Marketing 111

Maxim Behar

MAY 28, 2023

Everyone owns a medium, everyone can reach billions of readers in literally minutes, everyone can immediately translate what is written into all languages, communication is interactive, and advertising is easily targeted and measured to absolute accuracy. And this is the only criterion by which we select the employees in our company.

Education 52

Education Meeting Course Creativity 52

Mindful Marketing

MAY 3, 2024

On the other end of the higher ed spectrum, I recently served on the dissertation committee of a doctoral student who asked me to help her answer a question related to my earlier exchange with ChatGPT, “Does recognition matter in evaluating the ethics of native advertising?” ” Turns out, it does.

Ethics 96

Ethics Privacy Radio Sports 96

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. More recently, I focus time and energy in a curatorial role primarily for the blog’s Twitter account in addition to my own. Mindfulness regarding time and energy. “Impartiality is important to me, so I’ve chosen not to have advertising.

Communications 81

Communications How To Blogging Content Marketing 81

PR Fuel

SEPTEMBER 18, 2018

It shouldn’t read like an advertisement for your product. Rather than focusing on selling your product, spend your energy finding a solid newsworthy idea backed with good information. It used the word “repositioning” over and over instead of discussing why it had to fire employees. You’ll have more success.

Writing 118

Writing Newspapers Report Data 118

Maxim Behar

FEBRUARY 18, 2024

While initially everything revolved around government relations, businesspeople gradually became aware of the necessity to be present in the public eye, not just through advertising. After all, America is the birthplace of advertising, and everything back then happened through advertising.

Corporate 59

Corporate Advertising Advertising Government 59

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. These are prime areas on which to focus your employee training and development.

How To 60

How To Software System Employee 60

PR Fuel

OCTOBER 16, 2018

As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. And a good intern can eventually turn into a good employee. And when you get set up, don’t simply advertise your services. Don’t be a name in a mega-giant PR firm’s portfolio.

Web 40

Web Pitching Local Report 40

ImPRessions - Crenshaw Communications

JULY 12, 2017

There’s new energy on the left, resulting in a backlash among Trump supporters, which triggers more division, and so on. JP Morgan Chase pulled its advertising from NBC’s new show to register its disapproval. Some advertisers lent their ears to the complaints as well. So, when should a brand take a stand?

Brand 174

Brand Branding Fashion Advertising 174