The Proactive Report

APRIL 13, 2018

They hadn’t updated their website for some years and were not actively doing any inbound marketing, so the awareness was hit and miss. Measuring awareness. Measuring interest. Measuring conversion. Word of mouth is still the best advertising and social media has become the ultimate word of mouth vehicle.

Measurement 138

Measurement Analytics Google Social Media 138

Prohibition

FEBRUARY 13, 2020

The world of marketing looks very different from what it once was. We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020.

Measurement 62

Measurement Marketing SEO B2C 62

Stephen Waddington

FEBRUARY 4, 2019

The current growth is fuelled by mobile devices, interest in audio content and a boom in audio marketing. Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. Data for the US market is comparable. As a result, podcasting is underserved by advertising.

Measurement 90

Measurement Analytics Comparison Data 90

Cision

AUGUST 29, 2015

Currently, brands like Acura, GE, Delta Airlines, Lexus and Prudential have shown confidence in the platform by purchasing advertising, but to keep its advertisers Slate will have to show the true performance of its podcasts. Downloads & Listeners.

Measurement 120

Measurement Airlines Advertising Advertising 120

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. by Frank Strong.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Onclusive

JULY 18, 2017

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. PR is playing an increasingly integral role in the marketing mix. Those marketers are going to want to know it’s money well spent.

Comparison 294

Comparison Advertising Advertising Analytics 294

Sword and the Script

FEBRUARY 15, 2020

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. As I’m wont to do on the occasional Saturday, I’ve picked out three, reviewed them carefully and present some of the findings in this roundup series that I call the Unscripted Marketing Links.

Study 78

Study Marketing Brand Branding 78

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 99

Survey Trends Marketing Creativity 99

Cision

OCTOBER 14, 2016

You’ve been chugging right along with your marketing campaigns, and for a while, they were working. Your campaigns likely aren’t doing poorly across all marketing channels, so it’s important to get to the bottom of which specifically aren’t netting you results. But start out with one change so you can measure the impact that tweak had.

Marketing 120

Marketing How To Measurement Analytics 120

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Business Wire

MARCH 6, 2017

Create extensions for blog posts, social updates, advertising and other marketing collateral to keep your program’s activities separated. Email marketing services like Pardot allow you to track actions within distributed emails as well as landing pages, providing even more data you can use to tweak or update your program.

Measurement 160

Measurement How To Analytics Data 160

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed. This is where PR really thrives.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.

Reputation 94

Reputation Measurement Brand Branding 94

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

The Resolution Blog

MAY 17, 2017

PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. With better measurement. New communication lines Marketing directors put their budget where they can see a return. It’s not just the head of marketing looking through these reports.

How To 120

How To Measurement Financial Report 120

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Tip #4: Measure success with numbers. Tip #5: Listen to feedback and grow.

Energy 190

Energy Mobile Community Measurement 190

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. a) Results may vary.

Study 138

Study Media Relations Media Measurement 138

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

SEPTEMBER 29, 2022

C ontrary to many marketers’ beliefs, B2B (business to business) content doesn’t have to be boring. Creative content should be a key element of your marketing strategy as it has the power to build trust, gain new customers, and convert them to leads. Measure, measure, measure. In fact, it shouldn’t be.

B2B 61

B2B Creativity Content Marketing Measurement 61

Cision

OCTOBER 27, 2016

Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. How are you measuring your programs? Let me explain.

Marketing 120

Marketing Financial Strategy Analytics 120

Sword and the Script

MAY 13, 2017

There are so many variables to influencer marketing , it’s really hard to generalize advice. Isn’t that sort of like buying an advertisement with an ego? And that’s the theme for this week’s Unscripted Marketing links [UML]. Examining Influencer Marketing . 2) The keys to a stable influencer marketing program.

Strategy 75

Strategy Marketing Measurement B2B 75

Onclusive

AUGUST 30, 2017

Improved awareness and enhanced reputation are intangible goals, and their measurement is even more difficult to grasp, especially in the ever-changing digital world in which we live. This article is your introduction to pairing the art of public relations with the science of measurement to impact your business.

Tools 170

Tools eBook System Data 170

Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) Unfortunately there is no silver bullet measurement tool. Figure out where your audience is and don’t be afraid to remind them with targeted advertising. Check out our PR measurement tool.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Measurement Government Report 81

The Resolution Blog

MARCH 22, 2019

In the past, calculating the AVE of a piece was the go-to method for measuring how much placements were worth compared to paid-for advertising activities. This all forms part of the AIDA model (Awareness, Interest, Desire, Action), which is one of the best-known marketing models for guiding customers through the sales funnel.

Measurement 120

Measurement Google Examples Data 120

Public Relations Sydney

SEPTEMBER 21, 2014

As PR professionals we are often asked how public relations (PR) differs from marketing. Target audiences : Marketing aims to reach current and potential customers, whereas public relations is all about maintaining positive relationships with anyone who has an interest in the organisation or brand.

Marketing 99

Marketing Advertising Advertising Comparison 99

PR in High Definition

MAY 31, 2017

In the last few years, we’ve seen PR teams manoeuvre themselves closer to ‘core’ marketing skills. Whilst the marketing automation revolution has led to a formalisation of marketing measurement for inbound, the concept of sourcing MQLs has led many PRs up the garden path. Again, this is true and not true.

Measurement 48

Measurement Financial Advertising Advertising 48

Prohibition

DECEMBER 30, 2018

But when using LinkedIn for a B2B marketing campaign, where do you start? LinkedIn Advertising provides you with three distinct formats of advertising – Sponsored Content Ads, Text Ads, and InMail ads. LinkedIn’s metrics allow you to measure real, tangible business results. What are sponsored content ads on LinkedIn?

LinkedIn 67

LinkedIn B2B How To Marketing 67

Sword and the Script

SEPTEMBER 26, 2023

While some mistakenly say social media is dying, a survey of 1,800 consumers and 900 marketers across the US and UK demonstrates the reasons people follow brands on social media has changed. Second, marketing often prioritizes engagement – it’s the top metric later in this report – yet engagement is fourth on the list.

Survey 124

Survey Social Media Brand Branding 124

5W PR

DECEMBER 5, 2018

Direct to customer marketing and PR has become increasingly popular in recent years. Most PR organizations can provide today’s businesses with metrics and marketing reports that demonstrate what kind of campaigns their consumers respond to best. These reports are crucial in making important business decisions in the future.

Consumer 74

Consumer Publicity Marketing How To 74

Cision

DECEMBER 12, 2016

There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. Brands are not married to the idea of TV advertising, print media, billboards, etc. They go where they can obviously measure success. And that leads me to measurement.

Social Media 120

Social Media Media Measurement Advertising 120

Shift Communications

MAY 16, 2017

The client should come to the table prepared to talk through the company goals, the marketing plan, an idea of the challenges they need to solve and their thoughts on key market trends. As an agency, our job is to show how our program can be part of the larger marketing mix.

Creativity 141

Creativity Measurement Pitching Internal 141