Buzzstream

MARCH 12, 2020

These marketing tactics are a part of the browsing experience, which has developed from being almost exclusively one-sided to becoming a proposed exchange of personal data and content. . Privacy Concerns. The debate about the Internet and privacy continues to be a concern for many Americans. Would You Rather? We learned: .

Advertising 131

Advertising Advertising Marketing Privacy 131

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

At Crenshaw, we have worked with many ad tech companies across different verticals, so we appreciate how fast the category has changed, and how it touches so many different industries, from marketing to data security. For those wanting to dive in, here are some relevant posts that might serve as an ad tech PR primer. .

Social Media 330

Social Media Conference Twitter Privacy 330

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. The power of CTV and OTT advertising was also covered as consumer adoption has grown.

Privacy 156

Privacy Advertising Advertising Media 156

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it.

Publicity 334

Publicity Advertising Advertising Television 334

ImPRessions - Crenshaw Communications

APRIL 8, 2021

And the industry’s reputation problems in matters from data security to diversity are well known. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. As Pritchard notes, “For too long, we’ve been wowed by shiny objects, overwhelmed by big data and intimidated by algorithms.

Reputation 313

Reputation Social Media Advertising Advertising 313

Agility PR Solutions

APRIL 12, 2023

If you work in social media (or tech and advertising more broadly), then you are aware that TikTok has been under scrutiny over data privacy concerns for years.

Brand 78

Brand Branding Social Media Marketing 78

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Facebook Web 52

Solo PR Pro

JUNE 12, 2018

Data science once the domain of math geeks and academia has moved from the windowless basement to the top floor of organizations. If content is king, data is the emperor. In fact, the explosive growth of data science may be part of the problem.

Privacy 40

Privacy Data Ethics Policies 40

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Data points drive press. Often companies have surveys or case studies that contain great data points. We work with our clients to stretch the data into something newsworthy and add their insights to garner interest from the media. . Data points can go a long way. That’s why we in PR need to stay on top of relevant news.

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Pitching Case Study Leadership Media 347

Beyond PR

MARCH 20, 2018

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

Privacy 69

Privacy Brand Branding Instagram 69

PR in High Definition

MARCH 21, 2018

For example – and I’m paraphrasing – it essentially says things like “when we do custom audience matching, we’re the data processor, when you decide the purpose of processing data, you’re the data controller”. At the moment, the privacy page is very granular, but it’s not the easiest page to reach or customise.

Advertising 48

Advertising Advertising Tools Facebook 48

PRSay

AUGUST 17, 2023

A glimpse into a portable social identity Despite this new functionality to transfer data between platforms, Meta remains a closed system. Paid options Although Threads is ad-free, Meta has big plans to incorporate paid options soon as more advertisers distance themselves from Twitter. Australia, Canada and Japan.

Social Media 142

Social Media Twitter Instagram Brand 142

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. Right to access : EU citizens may request any and all data that a company has stored about them, free of charge. What is GDPR? You’d be wrong….

Publicity 163

Publicity Marketing Advertising Advertising 163

Stephen Waddington

FEBRUARY 11, 2020

A new privacy tool provides insight into how your data is shared with Facebook. More than 400 apps and sites track my data. If Amazon, Apple, Facebook or Google is selling ads against phrases or words that we say out loud I’ve yet to find the option in advertising planning tools. How naïve I have been.

Facebook 141

Facebook Privacy Web Social Media 141

PR for Anyone

DECEMBER 8, 2022

I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and.

Media 130

Media Pitching Publicity Video 130

wiredPRworks

AUGUST 5, 2017

We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. These third party sites have separate and independent privacy policies.

Privacy 40

Privacy Policies Customer Service Survey 40

Stephen Waddington

JANUARY 12, 2022

More publishers plan to push ahead with subscription or membership strategies this year, with the majority of those surveyed (79%) saying this will be one of their most important revenue priorities, ahead of both display and native advertising. However, it’s a double-edge sword.

Media 122

Media Report Journalism Crisis 122

Prohibition

FEBRUARY 18, 2021

Facebook overhauls its privacy setting. Facebook have revamped their ‘Access Your Information’ tool, helping users navigate their way through the abyss of data it provides on how they use the platforms services. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Media Trends LinkedIn 118

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Media 177

Prohibition

FEBRUARY 2, 2023

Following the constant concern around our online data being sold to countries/businesses, Apple took a stand in an effort to support their users privacy. The feature of the update that made the biggest impact on social media advertising was the ‘accept tracking’ pop-up. What happened after the IoS update? The IoS 14.5

Social Media 62

Social Media Media Advertising Advertising 62

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

In the wake of the scandal, some of YouTube’s biggest advertisers , including Disney and AT&T, have pulled the plug on their ad spend – at least for now. The frequency of the scandals created notable hesitation among advertisers and marketers. At the end of the day, YouTube’s audience is too big for advertisers to ignore.

Brand 136

Brand Branding YouTube Advertising 136

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. 66% are more willing to share their data with a company they trust. 73% trust a business that “protects my personal data.”.

Branding 125

Branding Brand Survey Crisis Communications 125

ImPRessions - Crenshaw Communications

DECEMBER 14, 2018

The hearing offered a golden opportunity for members of Congress to grill Pichai on a host of issues — data privacy, use of location data in advertising, hate speech on YouTube, or its controversial experiments with a government-censored Chinese search engine, among others.

Google 179

Google Crisis Management Reputation Publicity 179

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Storytelling Small Business B2B 174

5W PR

OCTOBER 11, 2019

Data privacy has become the main focus of many internet providers, and starting with Apple’s Safari browser, the cookie that tracks user behavior will soon no longer be able to be used for advertorial or targeting purposes. Does this spell death for the advertising industry? Hardly not. The biggest winners in this scenario?

Marketing 84

Marketing Privacy Consumer Advertising 84

ImPRessions - Crenshaw Communications

JUNE 26, 2018

In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example. Problems vary with the individual company, of course.

Privacy 149

Privacy Agency Communications B2B 149

ImPRessions - Crenshaw Communications

JUNE 26, 2018

In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example. Problems vary with the individual company, of course.

Privacy 120

Privacy Agency Communications B2B 120

Bianchi Biz Blog

MAY 8, 2023

I’m particularly interested in the new and interesting ways automakers are designing and outfitting the user interface, and some of the potential issues — distraction, data privacy and additional costs for features, among others. If you are trying to sneakily ask me to just advertise for your company, you will not succeed.

Automotive 83

Automotive Report Media Meeting 83

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Facebook dodges blame.

Crisis 136

Crisis Privacy Publicity Branding 136

Solo PR Pro

JULY 3, 2019

When sharing the report, she stated, “If it feels like we’re all drinking from a data firehose, it’s because we are.” Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. Remote Work.

Report 45

Report Privacy Pinterest Facebook 45

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. and they’re skeptical of traditional marketing and advertising.

Storytelling 184

Storytelling Marketing Creativity Publicity 184

Stephen Waddington

JUNE 2, 2018

hours accessing digital media, however the data isn’t deduped to account for dual screen usage, for example when people use a tablet while watching digital TV. #3 5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. 50% of the world’s population, 3.6

Media 92

Media Trends Report Marketing 92

Ethical Voices

NOVEMBER 21, 2022

Privacy, Crisis and Big Data . When is talking about ethics advertising? Navigating the Ethical Risks of Doing business in China . No Changemakers when it comes to DEI. Page Center Launches Scholar Directory. Pay Transparency. Power of fake videos. PRCA calls out disguised earned media. Racism in the NFL . Whistleblowers.

Ethics 74

Ethics Sports Media Twitter 74

Sword and the Script

DECEMBER 20, 2022

A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 192

Marketing Social Media Media Content Marketing 192

PRSay

MARCH 17, 2021

They’re great boogeymen right now [when people] talk about privacy, data protection and competition. Their FAQs talk about [the proposed changes] intending to be about advertisements. Why is there so much focus on Big Tech related to 230? Everybody’s heard of Google and Facebook.

Instagram 217

Instagram Social Media Facebook Publicity 217