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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust.

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Social Media Laws: What Are They and How Do They Impact Brands?

Contently - Strategy

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.

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In-App Advertising: Maximizing Monetization Without Hurting User Experience

5W PR

In-app advertising has emerged as a pivotal strategy for mobile app developers to generate revenue. The Landscape of In-App Advertising Several popular in-app advertising formats are employed to monetize mobile apps. Maximizing Monetization To optimize revenue from in-app advertising, developers should consider a few strategies.

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PR Strategies That Drive AdTech Startup Growth

5W PR

With advertising technology evolving rapidly and privacy regulations reshaping the landscape, startups need strategic PR approaches that position them as credible solutions providers while building lasting media relationships. This exclusive data earned them features in AdExchanger and Marketing Dive.

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The Future of Programmatic Advertising: Social Media’s Next Chapter

5W PR

Social media advertising stands at a turning point as the industry adapts to major shifts in privacy regulations and consumer expectations. The deprecation of third-party cookies, combined with increasing ad fatigue among social media users, has pushed advertisers to rethink their approach to targeting and engagement.

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Preparing For A Cookieless Future In Digital Marketing

5W PR

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. Marketing teams must adapt their strategies now to maintain effective digital campaigns while respecting user privacy and meeting compliance requirements.

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A Cheat Sheet For Ad Tech PR

ImPRessions - Crenshaw Communications

At Crenshaw, we have worked with many ad tech companies across different verticals, so we appreciate how fast the category has changed, and how it touches so many different industries, from marketing to data security. For those wanting to dive in, here are some relevant posts that might serve as an ad tech PR primer. .