ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. In a similar vein, Digiday hosts a conference focusing on programmatic advertising. Advertising Week. Digiday Programmatic Marketing Summit.

Conference 156

Conference Privacy Advertising Advertising 156

Burrelles Fresh Ideas

JANUARY 16, 2024

The immediacy of platforms like Twitter, Instagram, and Facebook demands genuine, real-time engagement. Additionally, brands must be diligent in disclosing sponsorships and adhering to advertising regulations. Authenticity is critical in crisis management Authenticity becomes particularly crucial in times of crisis.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

5W PR

OCTOBER 11, 2023

Career advancement Many PR job opportunities aren’t advertised. Leveraging social media Platforms like LinkedIn and Twitter are excellent for professional networking. When a crisis occurs, especially one with international implications, having contacts in various regions can be critical for effective crisis management.

Publicity 103

Publicity Internal International Resources 103

Onclusive

AUGUST 28, 2019

Paid media (advertising) is rarely integrated with owned (e-commerce, email, owned social) who infrequently work with earned (public relations/communications). One native advertising partner told us that amplifying earned editorial content is the single greatest driver of product sales for one of their clients. Selling B2B software?

Media 240

Media LinkedIn Retail Consumer 240

Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world. SPOKESPERSON.

Crisis 74

Crisis Airlines Viral Corporate 74

Karwoski & Courage

NOVEMBER 10, 2017

The great Twitter 280 Characters debate of 2017 has begun. The post The Great Twitter 280 Characters Debate appeared first on Karwoski & Courage - Minneapolis Public Relations. Here's everything you need to know and 10 things for your company or brand to consider.

Twitter 73

Twitter Company Brand Branding 73

Communications Conversations

APRIL 25, 2023

” The site goes on to direct you to content that discusses significant crisis situations in Oatly’s past including massive lawsuits, global boycotts and advertisements that virtually offended everyone. A quick look at their Twitter, Facebook and Instagram feeds find no promotional mentions of the new site.

Case Study 88

Case Study Crisis Study Instagram 88

Ethical Voices

MAY 18, 2023

Three key takeaways include: Reddit and Twitter are helping drive the spread of climate misinformation – The research found 50 organizations drove 22,000 climate tweets that created clusters of misinformation. The most popular media outlets for this type of native advertising were Forbes, BBC, and CNN.

Ethics 81

Ethics Reddit Energy Advertising 81

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

The brands must be careful about massive advertising campaigns during the highly sensitive Christmas and New Year holidays. Sergii Bidenko , Reputation and Crisis advisor, have prepared five examples of reputation crises that happened to well-known brands at Christmas. The video caused the company's shares to fall by 9%.

Reputation 52

Reputation Advertising Advertising Crisis 52

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Advertising and marketing people might have used to have control. Advertising can’t do that.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Bianchi Biz Blog

APRIL 29, 2024

Platforms like Facebook, Instagram, Twitter, and LinkedIn are popular for English speakers, while Chinese-language platforms such as WeChat are also widely used. Crisis Management and Sensitivity: Given Hong Kong’s complex environment, especially in recent years, businesses need to be ready for crisis management.

Marketing 93

Marketing Local Crisis Management Internal 93

PRSay

AUGUST 25, 2020

According to a study by GLAAD and Procter & Gamble called “ LGBTQ Inclusion in Advertising and Media ,” non-LGBTQ people who see LGBTQ people in ads are 70 percent more likely to support that brand. Follow her on Twitter @kimaldunate and connect with her on LinkedIn.

Community 188

Community Brand Branding Advertising 188

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users X/Twitter : 1.96

Radio 64

Radio Pinterest Television Government 64

Prohibition

MAY 23, 2022

Twitter hints at moving towards pay to play. With the Elon Musk Twitter takeover in April, it’s been rumoured that impending changes on the platform will focus on allowing free speech, including bringing back banned accounts, and also more transparency with users about the algorithm and how tweets are shown to them.

Instagram 62

Instagram Social Media LinkedIn Viral 62

Stuart Bruce

OCTOBER 20, 2015

Amazon is the latest big company to use modernised crisis communications to rebut attacks in mainstream media. Historically, crisis communicators only had two levers to pull. The second, used far less frequently in the days before search and social, was paid advertising. Jay Carney then responded in kind, again on Medium.

Crisis Communications 60

Crisis Communications Crisis Communications Media 60

Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is Native Advertising?

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

MARCH 12, 2024

Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. Bringing on PR support can help you protect your brand and avert a marketing or PR crisis. To connect with Katie, you can follow her on Twitter.

Social Media 79

Social Media Strategy Media Reputation 79

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs.

Local 133

Local Crisis Management Internal International 133

Deirdre Breakenridge

OCTOBER 29, 2018

Last year, Shea Moisture released an advertisement for a campaign called “Break Free from Hair Hate” that was meant to be empowering and uplifting. People took to Shea Moisture’s Facebook page and Twitter and began to say things like “Shea Moisture is cancelled,” “Shea Moisture is a sell out,” and “I’m throwing my products in the trash!”

Advertising 295

Advertising Advertising Twitter Consumer 295

NewsWhip

FEBRUARY 19, 2021

These are smart professionals, with excellent judgement and crisis context. To look at a recent example, the Robinhood-GameStop crisis played out in the media – but also on Twitter , through millions of engagements on Facebook, and of course in communities on Reddit. Today, the advertisers don’t have that control.

Reputation 88

Reputation Social Media Reddit Media 88

Cision

APRIL 13, 2016

says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

PRSay

JUNE 11, 2020

In advertising and marketing messages, “if black people aren’t seen as human,” James said, then “how are we able to shift the consciousness of communications professionals who are blind to their own unconscious bias and white supremacy?” We’re at the point now where everyone is going to be called out,” James said.

Communications 170

Communications System Advertising Advertising 170

ImPRessions - Crenshaw Communications

DECEMBER 14, 2018

But this week, after Google skipped earlier Congressional hearings involving his peers at Twitter and Facebook, Pichai had his moment under pressure. ” Sometimes it’s not just about top-flight communications strategy and crisis management, but good luck and even better timing.

Google 170

Google Government Privacy Crisis Management 170

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Otherwise, you will just advertise an empty space. In the past, crisis management was very easy.

Meeting 98

Meeting Advertising Advertising Agency 98

Prohibition

APRIL 7, 2022

Twitter users take a stand to call for action. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Twitter users take a stand to call for action. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter.

Social Media 62

Social Media Trends Media Instagram 62

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. With no boundaries, everyone wins. Work hard play nice. Create a best place to work. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

NOVEMBER 30, 2015

This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising.

Social Media 120

Social Media Facebook Print Advertising 120

Critical Mention

MAY 7, 2020

People have shifted to social media communication on sites like Twitter and Facebook. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

Media 113

Media Radio Television Sports 113

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Native advertising. Native advertising and sponsored content are a form of media that publishers have relied on as a revenue stream. This includes paid, earned, shared and owned (PESO) media. Content syndication.

Media 103

Media How To Advertising Advertising 103

Communications Conversations

MARCH 30, 2017

A couple days later, seemingly the entire internet was commenting on Cracker Barrel social media posts (Facebook, Twitter, Instagram) about the incident, many using the hash tags #BradsWife and #JusticeForBradsWife. Then, after 24-48 hours, the crisis becomes so large, the media start to pick up on it.

Social Media 60

Social Media Crisis Media Case Study 60

Prohibition

JULY 10, 2019

Neither the CEO nor the chairman’s names were associated with this crisis and no names of any higher-ups in the company were found in the apology post. However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes. 8) A high-flying crisis: Boeing 737 Max aircraft crash.

Fashion 75

Fashion Telecommunications Crisis Training 75

ImPRessions - Crenshaw Communications

JULY 31, 2017

Readership and advertiser stats support the emotional narrative and make Remedy Health a site for potential business and advertising partners to notice. Former Twitter CEO Dick Costolo , a stand-up comic in a previous life, was famous for putting even the toughest audience at ease with humor. Demonstrate thought leadership. .

Interviews 206

Interviews Media Advertising Advertising 206

Ethical Voices

NOVEMBER 21, 2022

Companies are responding appropriately to employee reports… …Unless you are Twitter. Privacy, Crisis and Big Data . Twitter layoffs. When is talking about ethics advertising? Boston Bruins forget the importance of virtue and character. Business integrity does not exist in a silo. Conflicts of interest. Pay Transparency.

Ethics 73

Ethics Sports Employee Privacy 73

Communications Conversations

JUNE 4, 2015

In this episode of the Talking Points Podcast, Kevin and I discuss Mary Meeker’s Internet Trends Report, KFC’s new Twitter strategy, and why everyone should throw their current crisis communications plans in the trash. Colonel Sanders Just Took Over KFC’s Twitter, and He’s Amusingly Terrible at It”.

Mobile 60

Mobile Crisis Communications Crisis Trends 60

Prohibition

MAY 15, 2020

Taking to Twitter she put: ‘ Imagine entering an Oh Polly competition for NHS workers and winning, but can’t participate due to working a 12hr shift on Friday on the frontline. It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. pic.twitter.com/NAuoISgaGq.

Crisis 71

Crisis Government Social Media Reputation 71

PR Fuel

SEPTEMBER 16, 2020

Another word for paid media is advertising. You write and publish whatever content you want on Facebook, Instagram, and Twitter. Crisis Communications. Crisis communications involve your plan to deal with negative news if it happens and how to avoid bad PR in the future. There are three types of media: Paid Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105