Deirdre Breakenridge

NOVEMBER 11, 2014

During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations. During initial client meetings, how can professionals ensure their clients are thinking strategically instead of tactically?

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program. Again, communication is key. . It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

Solo PR Pro

APRIL 8, 2021

It’s doing a lot of different things in partnership with other functional areas and forms of communication, like marketing and advertising.”. Today, Bernadette Davis Communications is a boutique agency that helps clients to extend the capacity of their corporate communications team. Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

Bianchi Biz Blog

MAY 17, 2021

I eschew corporate titles, and simply refer to myself as a freelance writer. I attended a symposium at the Engine Research Center, at the University of Wisconsin in Madison two summers ago entitled Technologies to Meet Ultra-Low NOx Standards, which should supply an excellent background for that article.

Meeting 65

Meeting Automotive Engineering Media 65

Maxim Behar

FEBRUARY 18, 2024

Since before the advent of social media, PR has also been accused of being involved in corporate or political propaganda. Corporate PR is different. A few years ago, I was at the office of Hill & Knowlton in Brussels, and their manager told me, “ Max, my colleagues have heard a lot about you; they want to meet up with you.”

Corporate 59

Corporate Advertising Advertising Government 59

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 2) “Budget and staffing needs to meet strategic plan goals.”. Buyers are looking for great marketing when they’re deciding what they need to meet their needs.”. 9) “That reporters don’t write corporate profiles, they cover NEWS.”.

Corporate 73

Corporate Communications Survey Employee 73

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Prior to Redphlag, he was vice president of Branding and Corporate Communications and general manager of the Web Strategy Center of Hitachi, Ltd.

Corporate 274

Corporate Leadership Advertising Advertising 274

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

PRSay

FEBRUARY 19, 2021

Parke Gibson Pioneer Award is PRSA’s highest individual honor presented to a PR professional who has contributed to increased awareness of public relations within multicultural communities and participated in promoting issues that meet the needs of these diverse communities. He was the founder of the first Black-owned PR firm, D.

Publicity 151

Publicity Corporate Community Advertising 151

Buchanan PR

APRIL 12, 2023

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? In a corporate context, this refers to sustainable business strategies for long-term stakeholder value. We all have a part to play – what will yours be?

Publicity 79

Publicity Meeting Policies Employee 79

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 163

Nonprofit Local Journalism Newspapers 163

PR for Anyone

JANUARY 28, 2024

You’re Missing Out, Corporate America Women navigating the workplace in their 50s encounter a unique set of challenges distinct from their younger colleagues. Together, Christina and Erica explore the hurdles faced by these women, shedding light on the unfortunate trend of some being edged out of corporate roles.

Employee 130

Employee Policies Creativity Company 130

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. So again, I took my integrations skills, and we spent a lot of time meeting to ensure we were aligned.

Banking 199

Banking Marketing Measurement Leadership 199

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR stands to impact advertising companies most of all. For many marketers, proving consent for our existing databases to meet GDPR standards will be difficult.

Publicity 163

Publicity Marketing Privacy Advertising 163

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

PRSay

JANUARY 14, 2020

Second, that combination of advertising and public relations was a seminal moment. As one who first met him about 25 years ago and has read his books and posts as well as having had the privilege to hear him speak and meet with him over the years, I am immediately reminded of several valuable lessons for students of public relations.

Leadership 156

Leadership Automotive Employee Corporate 156

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Plus, networking events are an excellent way to meet potential clients. Approximately 40% of prospects become new customers with in-person meetings, as opposed to 16% without an in-person meeting. With that in mind, we advise you to take a look at your brand’s promotional tactics.

Brand 100

Brand Branding Advertising Advertising 100

Business Wire

MAY 3, 2017

One consistent bright spot is the trusted news content provided by commercial newswires, which publish news directly from thoroughly vetted sources - brands, corporations and organizations whose announcements move the markets. Twitter, Facebook and other services modify the visibility of all content to maximize their own advertising revenues.

Financial 154

Financial Healthcare Survey Consumer 154

PRSay

JUNE 15, 2020

During a normal year, corporations compete for LGBTQ buyers using traditional and sometimes antiquated methods, such as gay pride events and circuit parties. Without large-scale events as an advertising vehicle, businesses need to think outside the box to reach these customers. Support LGBTQ charities.

Consumer 86

Consumer Travel Local Community 86

Flack's Revenge

JANUARY 10, 2019

In particular, expect to see smaller affinity networks that meet both virtually and physically. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Can the ship be righted? Neal: Absolutely! Further Reading.

How To 159

How To Facebook Social Media Advertising 159

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Communications Conversations

JUNE 22, 2021

Back in January, I wrote and published my annual “coffee list” It’s a fun project for me, and a great way to hold myself accountable for meeting up with new people in our industry. but even over just the last few weeks, I’ve been getting out and meeting with more people. I meet a lot of people in any given year.

Real Estate 88

Real Estate Local Meeting Sports 88

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. “The days of giving digital a pass are over,” P&G’s Chief Brand Officer Marc Pritchard said at the Interactive Advertising Bureau’s Annual Leadership Meeting , urging the rest of the industry to follow their lead.

Media 230

Media Measurement Advertising Advertising 230

Bianchi Biz Blog

MARCH 3, 2022

First off, you don’t have in-house marketing, advertising, PR or social capacity because it’s cheaper … but because it’s better. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries. Shareholders will love it. More effective. More accessible. Author: Jim Bianchi.

Agency 88

Agency B2B Internal International 88

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” Even more than marketing or advertising, a PR budget can use an advocate inside the corporation. A professional agency team will understand. If they don’t they’re not the right fit.

Agency 223

Agency How To Construction Advertising 223

ImPRessions - Crenshaw Communications

MAY 30, 2018

Importantly to those of us in the PR business, the swift death of Roseanne is another case of a corporate brand stepping up where you might not have expected it. Roseanne herself headlined the network’s upfront meeting presentation to advertisers just two weeks ago.

Corporate 120

Corporate Government Social Media Training 120

Communications Conversations

JUNE 22, 2021

Back in January, I wrote and published my annual “coffee list” It’s a fun project for me, and a great way to hold myself accountable for meeting up with new people in our industry. but even over just the last few weeks, I’ve been getting out and meeting with more people. I meet a lot of people in any given year.

Real Estate 78

Real Estate Local Meeting Sports 78

Bianchi Biz Blog

JUNE 14, 2023

In today’s digital landscape, areas such as strategy , content development , digital marketing , SEO & PPC, graphics, landing pages, online advertising, videos, brand identity , and even investor relations all play a crucial role in maximizing brand visibility and business growth. ’s CEO, Brad Kostka.

Mobile 74

Mobile Automotive Brand Branding 74

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174

Pitching Journalism Video Advertising 174

Flack's Revenge

JUNE 28, 2017

Axis connects investors and corporations with tech startups. The NYSE session was part of a two day event that includes “leading Israeli series A tech startups and US VCs, angels, and corporate investors… to develop business opportunities and ultimately make deals,” according to their site. Focuus shows campaign KPIs in real time.

Real Estate 120

Real Estate Wireless Mobile System 120

Business Wire

FEBRUARY 2, 2018

Increase your budgets with FB Advertising It is no secret that Facebook is a giant advertising network and that this move was designed to not only make users happier, but to increase Facebook’s overall revenues where brands must pay to garner eyeballs on their content. Implementation Tip!

Facebook 178

Facebook Community Advertising Advertising 178

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

ImPRessions - Crenshaw Communications

JUNE 16, 2016

We had nice comments on a previous post from the PROI Worldwide meeting, What Clients Really Want From Their PR Agencies , so it inspired me to look at the flip side of the client-agency relationship. They may intend to “test” it for a short time, or maybe they liken it to direct marketing or digital advertising.

Agency 120

Agency Corporate Advertising Advertising 120

Sword and the Script

JUNE 13, 2023

Because there are standards you have to meet to publish press releases over these services – where you can publish anything you want to your own online newsroom (and you should do this too). This company makes the key cards that many corporations use to give employees office access. When you pitch a story, you need to be credible too.

Journalism 126

Journalism Media Relations Report Survey 126

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Regular dissemination of good communication, meeting and texting practices is also necessary. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 187

Marketing Content Marketing Data Social Media 187

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. ” Now there’s the hashtag ad.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Cision

APRIL 5, 2017

If you want to reach real influential individuals, meet them where they live by dealing with the real issues of the world. Rallies against Kellogg’s after it pulled its advertising from Breitbart. Corporate citizens need to be the change they want to see. Marketers shouldn’t be afraid of dealing with real news.

Report 225

Report Media Advertising Advertising 225