Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism.

Survey 102

Survey Report Media B2B 102

Cision

MAY 2, 2016

What this media consumption shift caused is a shift in how publishers view content marketing. Termed “distributed content” ( a term coined by BuzzFeed ), this is a strategy of content distribution that no longer relies on native websites to host and distribute content. Monetize through Facebook Ad.

Mobile 120

Mobile LinkedIn Facebook Google 120

PR 20/20

SEPTEMBER 25, 2017

I recently attended Content Marketing World ( @CMIContent ) where I sat in on a valuable session presented by Content Marketing Institute employees. After attending a conference, speaking event or listening in on a webinar, always document your favorite ideas. American Advertising Federation.

Conference 62

Conference Marketing Local Advertising 62

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. Who do you see advertising on those pages? That sort of thing has happened all over legal.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

JANUARY 3, 2017

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. 4) What is your assessment of this trend toward content marketing ? “In

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

DECEMBER 21, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 75

Content Marketing Marketing SEO Engineering 75

Waxing UnLyrical

DECEMBER 14, 2016

Source: Nielsen Global Trust in Advertising Survey. One of the biggest selling points of digital/social marketing is that it can be measured. You can track customers right from your advertising efforts to where they make the purchase. Document your plan. Why is it even more effective than traditional routes?

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

FEBRUARY 14, 2017

We Should Measure Content Marketing by Relationships. A business that spends any amount of advertising money should be able to see the value. Advertising is in effect paying to reach someone else’s community, so why not invest and build your own in the long run? Press Releases vs. Coverage [UML]. 2) Community Strength.

B2B 67

B2B Measurement Blogging Community 67

PR 20/20

JULY 6, 2020

We shared the combined mega-document with the full team too, so each could learn from everyone’s work. From here, our marketing team will spin through the recommendations and make most of them happen. Content Marketing : Learn what content marketing is and how to do it.

Training 72

Training How To Course Software 72

Where the Fishermen Ain't

OCTOBER 25, 2013

This is to say nothing of the volunteers who test, document, translate and evangelize the operating system. In a recent post on my blog where I warn people to approach content marketing thoughtfully, I urge the public relations industry to seek that mutual value, lest it be viewed as a system “bug” to be fixed or ignored. “If

Publicity 39

Publicity Wikipedia System Community 39

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Burrelles Fresh Ideas

JUNE 27, 2023

When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). Press releases are multipurpose, multifunctional documents. Earned media is the lifeblood of media relations, a core component of public relations.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

JANUARY 22, 2019

That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” I see that we are at an inflection point in the history of how consumers and brands relate to one another and wanted to document it.

Brand 78

Brand Branding Banking Consumer 78

Cision

APRIL 18, 2016

E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform. Analytics Improvements – Changes that give communication pros and marketers better information on Facebook interactions and customer segments.

Facebook 0

Facebook Mobile Analytics Advertising 0

Journalistics

JULY 3, 2013

The editorial calendar is primarily a vehicle to help the publishing staff of these publications to sell ad space for future issues since brands are most likely to advertise in an issue that focuses on a topic its core audiences will be most interested in. Most PDF documents will need some graphic design love before they’re published.

How To 52

How To Pinterest Resources Writing 52

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Document this workflow overview. Start by documenting it. It is a challenge to keep up.

How To 60

How To Software System Employee 60

Cision

APRIL 26, 2017

Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. An exception would be a live event, where you want to document exactly what happened in real-time. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Brand Branding Video 266

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. SlideShare is definitely for you if you’re targeting LinkedIn as one of your marketing channels.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Sword and the Script

JUNE 12, 2018

A copy of the document that was allegedly sent to reporters included edits to the company CMO had previously suggested – but weren’t for public consumption. 11 Simple Ways for PR to Score Content Marketing Points. There’s good reason to be wary about using humor in marketing. The edits were eccentric.

Creativity 60

Creativity Infographics B2B Corporate 60

Waxing UnLyrical

APRIL 19, 2018

G-Suite for Non-Profits : Access all the benefits of G-suite (which includes business email, shared calendars, shared documents, spreadsheets and presentations and storage) for free. Free Digital Marketing Tools for Content Marketing Support. Which free digital marketing tools would you add? Project Management.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 168

Marketing Employee Content Marketing Training 168