B2B Blog Metrics: 4 Effective Categories to Measure Success
Sword and the Script
FEBRUARY 14, 2017
We Should Measure Content Marketing by Relationships. A business that spends any amount of advertising money should be able to see the value. Advertising is in effect paying to reach someone else’s community, so why not invest and build your own in the long run? Press Releases vs. Coverage [UML]. 2) Community Strength.
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