Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. Comment: This is an advertising association, so the question is naturally focused on advertising.

Financial 143

Financial Marketing Survey B2B 143

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” The survey polled, 2,400 senior managers (U.S.) Try our services.

Survey 99

Survey Trends Marketing Creativity 99

Buzzstream

MARCH 12, 2020

In BuzzStream’s latest survey of 1,001 people, we teamed up with Fractl to discover the online marketing tactics Americans are happy to participate in — and which ones they avoid. . In our survey, we learned some surprising findings: . We decided we wanted to pit a few advertising/marketing approaches against each other.

Advertising 131

Advertising Advertising Marketing Privacy 131

Agility PR Solutions

APRIL 7, 2024

And new survey research and data analysis from Vericast illustrates why print advertisements remain in style—and why they play a critical and emotional role […] The post Tried and true: Study finds consumers have an emotional connection with direct mail ads appeared first on Agility PR Solutions.

Study 105

Study Consumer Print Analysis 105

Sword and the Script

APRIL 28, 2020

That’s according to the latest annual PR salary survey for 2020 published by PRWeek. The survey was conducted before the Coronavirus hit the pause button on economic activity. On the whole, the salary gap by gender appears to be shrinking, according to the data in this year’s survey. Median PR salary by gender.

Survey 94

Survey Publicity Agency Data 94

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 94

Survey Industry Leadership Study 94

Ronn Torossian

NOVEMBER 17, 2020

The person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948. Before dying in 1999, one of the memorable sayings he left behind was, “Never stop testing, and your advertising will never stop improving.” Surveys, […].

Creativity 195

Creativity Advertising Advertising Survey 195

Agility PR Solutions

JULY 31, 2019

In fact, nearly half of users of ad blockers (45 percent) say they would avoid a company’s website if that company targeted them with ads, according to a new survey report from portfolio website Visual Objects. […]. The post Is personalization working for advertisers?

Advertising 77

Advertising Advertising Survey Report 77

Institute for Public Relations

JUNE 8, 2023

IPR and Voya Financial surveyed 1,014 employees to find out their perceptions of disabilities and caregiving in the workplace Download: News Release for Communications Professionals (PDF) Download: News Release for Human Resources Professionals (PDF) Download: Full Report Available Here NEW YORK, NY, — Despite nearly three-quarters (73%) of employees (..)

Financial 52

Financial Employee Advertising Advertising 52

Agility PR Solutions

NOVEMBER 28, 2018

Indeed, consumers expect ads to be relevant, according to a new survey from personalized video ad firm Clinch. The post If consumers must see advertising, it better be personalized appeared first on Agility PR Solutions. And consumers don’t mind doing their part to make […].

Advertising 74

Advertising Advertising Consumer Survey 74

Agility PR Solutions

JANUARY 22, 2024

PR, marketing and advertising agencies often face a lot of challenges regarding billing for the different services they offer, making their money arrive late. A 2022 survey by Chaser highlights this predicament: an astonishing 60 percent of PR invoices reportedly suffer a delay of 15 days or more in payments.

Agency 100

Agency Survey Advertising Advertising 100

Sword and the Script

OCTOBER 2, 2018

The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. I noticed some as I was reviewing the data from the latest CMO Survey. Indeed, the senior marketers that took the survey said as much.

Survey 96

Survey Marketing Product Launch Analytics 96

Sword and the Script

SEPTEMBER 12, 2017

The benchmark is courtesy of the latest CMO Survey , a semi-annually study conducted by the Fuqua School of Business at Duke University. But marketers have made budget predictions like this in surveys before – and it hasn’t come true as the chart nearby indicates. Senior marketers report spending 9.8% over the next five years.

Advertising 75

Advertising Advertising Social Media Marketing 75

Sword and the Script

SEPTEMBER 25, 2018

Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys. The CMO Survey hasn’t reported growth of less than 5% since late 2015. of company revenues.

Survey 85

Survey Marketing Exercises Study 85

ImPRessions - Crenshaw Communications

MAY 21, 2020

A widely reported survey of 7000 consumers by Mitto suggests that a hefty chunk of the public is ready for brands to change the channel. It’s enough already, say consumers. According to a Pew report, 71% of Americans are tuning out of the news because they don’t want to hear anymore about the pandemic. Above all, context matters.

Brand 296

Brand Branding Advertising Advertising 296

PRSay

MAY 9, 2019

In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.”

Survey 66

Survey Measurement Communications Advertising 66

ImPRessions - Crenshaw Communications

MAY 10, 2023

A Harris survey found that 40% of workers worry that the AI-powered chatbot will replace them; yet 60% are optimistic that generative AI will make them more productive! As a personalizable technology, AI can help advertisers identify ultra-specific niches in order to get the right ads in front of the largest number of desirable people.

Publicity 410

Publicity Retail Tools B2B 410

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. The survey also found that just 11.5 by Frank Strong. Or near-zero.

Mobile 60

Mobile Survey Marketing B2C 60

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.

Survey 101

Survey Report Media B2B 101

Sword and the Script

MARCH 6, 2018

As such, the annual PRWeek salary survey provides good benchmarks. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. while the mean gap was 25.5%.”

Survey 113

Survey Agency Report Corporate 113

Sword and the Script

MAY 8, 2018

That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. New Survey Identifies the Hottest Trends in Corp Comm and PR.

Survey 62

Survey B2B Marketing Mobile 62

Agility PR Solutions

FEBRUARY 15, 2023

A new survey of 300 US-based CEOs from hiring operating firm Greenhouse finds that the majority remain optimistic about the economy but continue to explore alternative ways to reduce costs. When prioritizing cost-reducing measures across different business areas such as wages, benefits, external services, as well as marketing and advertising.

Real Estate 78

Real Estate Marketing Survey Advertising 78

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Another 33% say they “plan to explore it” although the timeline was not clear in the survey results. That cohort certainly shouldn’t be counted as among those who are using AI, although it has been.

Survey 144

Survey Software B2B Pitching 144

Agility PR Solutions

OCTOBER 25, 2021

They say seeing is believing, and new survey research from NCSolutions (NCS) and Pinterest affirms that the truism applies to brand and product purchasing.

Consumer 147

Consumer Pinterest Survey Advertising 147

Agility PR Solutions

FEBRUARY 8, 2023

As we get ready for the Big Game this weekend, consumers have a message for big-money ad buyers: invest in better personalization to get real consumer engagement.

Consumer 94

Consumer Communications Survey Advertising 94

Agility PR Solutions

OCTOBER 12, 2020

September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community. In recognition of National Hispanic Heritage Month in the U.S.

Consumer 157

Consumer Media Engineering Survey 157

Reputation Us

OCTOBER 16, 2023

According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. And BrightLocal ’s “Local Consumer Review Survey 2023” shows that 49% of consumers trust reviews as much as personal recommendations from friends and family.

Reputation 167

Reputation Consumer Report Ethics 167

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. A lack of inclusion can sometimes be seen in employee surveys.

Agency 100

Agency How To Survey Employee 100

The Proactive Report

APRIL 7, 2022

According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 Social advertising is a skill PR and marketing pros need to master. Please take this short 2 minute survey of digital skills. percent growth over the last year. Follow me on Twitter. Connect on LinkedIn.

Survey 147

Survey LinkedIn Engineering Web 147

PRSay

OCTOBER 4, 2021

Likewise, it’s important to educate organizations on the difference between earned media and advertising. A recent survey by Propel found that journalists respond to only about 3.27 One of the most common mistakes is expecting results right from the beginning. It takes time to tell a story and build credibility.

Media Relations 191

Media Relations Media Pitching Case Study 191

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” According to the survey, the average blog post is 1,269 words. Multiple surveys and data studies support this conclusion.

B2B 147

B2B Study Blogging Marketing 147

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 111

Sports Advertising Advertising Survey 111

PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Here are three takeaways from the survey. Where do the survey respondents think these increasing budgets will be spent in 2023?

Survey 85

Survey Measurement Employee Retail 85

Agility PR Solutions

APRIL 21, 2022

As the marketing and advertising industry moves away from third-party cookies as measures of consumer behaviors online, many are turning to surveys to understand the consumer journey, but caution is due—a new study from consumer insights platform DISQO reveals that nearly four in 10 (38 percent) consumers incorrectly recall their digital shopping behaviors, (..)

Study 78

Study Consumer Survey Advertising 78