Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Try launching lookalike campaigns from traffic generated from an article you pitched.

Publicity 100

Publicity Marketing Pitching Google 100

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Brand Branding Publicity 150

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. ” The company’s platform uses two different AI tools. Finally, about 40% either have no plans to use it, or simply aren’t sure.

Survey 149

Survey Software B2B Pitching 149

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. A private company or startup wanting to catch investor attention has different objectives than a public company looking to increase their customer base and market share.

Media 310

Media Retail B2B Journalism 310

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 127

Trends Pitching Twitter Nonprofit 127

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. Blending editorial and advertising. Conflicting interests.

Journalism 65

Journalism Brand Branding Advertising 65

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I really love delving into people’s stories or stories of how companies are born. How long have you been in journalism and how did you get started?

Meeting 72

Meeting Automotive Engineering Journalism 72

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. How can brands take a stand and stop their over reliance on pitching media via traditional PR efforts?

Company 111

Company Media Journalism Report 111

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Once you’ve established that, then pitch a reporter, he continues. Q: Knowing what not to pitch is just as important as knowing what gets coverage.

Pitching 120

Pitching Policies Ethics Mobile 120

Bianchi Biz Blog

MAY 8, 2023

I am also keeping an eye on how economic conditions are impacting companies in the mobility space – there was a lot of enthusiasm and a lot of capital floating around just a few years ago, and that’s not the situation anymore. How long have you been in journalism and how did you get started? Companies are now trying to avoid a bust.

Automotive 84

Automotive Report Meeting Radio 84

Marketwired

DECEMBER 8, 2015

Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Her journey began in college when a professor inspired her to pursue a career in journalism. Ideas from influencers and companies that reporters follow who are sharing stories.

Pitching 100

Pitching Report Media Writing 100

Sword and the Script

SEPTEMBER 28, 2022

For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%. I’m not here to bash advertising or LinkedIn. In other words, pitch a story , not a product. Display advertising is essentially renting an audience – why not invest in building one that you own? will click it.

B2B 90

B2B Marketing LinkedIn Content Marketing 90

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

MAY 3, 2019

And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties. As PR jobs increase and journalism employment falls, we need to figure out a way to reinvest in journalism, and fast. But this, at the end of the day, is just promotion and advertising. It’s time to pivot.

Publicity 147

Publicity Newspapers Journalism Energy 147

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Be more strategic.

Media Relations 113

Media Relations Media Survey Pitching 113

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Always overprepare. PR leverage and amplification.

Report 136

Report Interviews Pitching Construction 136

PRSay

MAY 8, 2020

If your story isn’t relevant now , then it may not be worth pitching. The advertising landscape may never be the same. As brands suffer across the globe, many companies are postponing or canceling their ad campaigns. That’s bad news for publications that rely on advertising to make up large portions of their budgets.

Skype 198

Skype Media Interviews Advertising 198

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion. Stick to the essence of the news.

Pitching 43

Pitching Journalism Tools Agency 43

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It aims to communicate with these groups to create a favourable overall company image. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

FEBRUARY 18, 2016

Want to learn the new rules of media pitching? Getting your client coverage in The New York Times or The Wall Street Journal still has value. A Fast Company article, inclusion in Cosmpolitan’s Snapchat Story or organic content from the right influencer on Instagram all can create the same value. 24 webinar today!

Brand 120

Brand Branding Advertising Advertising 120

Cision

APRIL 2, 2015

Specifically, will they care enough about the concept to talk about it, share it, create content for it, and yes, possibly even consider buying services from the company? As time progressed, while we all had fun with talking toothpaste for a while, social media ROI became a top concern for companies. This is a messaging filter.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

PR Fuel

JULY 24, 2018

And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Every Pitch is a Learning Experience. With today’s journalist shouldering more responsibility than ever before, it’s essential that you master the art of pitching stories. When did you send the pitch?

Pitching 40

Pitching Media Small Business Writing 40

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ).

Survey 96

Survey Industry Leadership Study 96

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. Comment: Amen.

Survey 102

Survey Report Media B2B 102

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Say your company makes smart refrigerators. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach.

Social Media 83

Social Media Pitching Media LinkedIn 83

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Should PRos only be pitching individual journalists?

Strategy 52

Strategy Interviews Pitching Energy 52

Flack's Revenge

MAY 23, 2017

We know what a byline is, and are constantly on the hunt for the people behind them, to pitch stories to. And it is the tech companies – and their programmers and algorithms – that determine what appears in our news feeds. We also know that it is a noisy world, and there’s much competition for the headline.

Facebook 120

Facebook Advertising Advertising Pitching 120

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. Mr. Bell said that his team would be staffed with “folks who have journalistic instincts” who would go into a company and “find that newsworthy element and extract that.”.

Advertising 60

Advertising Advertising Ethics Journalism 60

PR in High Definition

SEPTEMBER 24, 2019

These are three traditional job titles in the journalism world which have been around for over a century. So, do you pitch to an editor in the hope they pass the story to a freelancer? Pitch to a reporter, but then go to a freelancer later if the journalist isn’t interested? Columnists. The freelance dance. News been framed!

Media 54

Media Newspapers Journalism Video 54

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I was captivated by the idea of people getting paid to tell a company’s story. If you can pack your pitch into 140 characters, do it.

Crisis 0

Crisis Reputation Study Social Media 0

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach.

Social Media 60

Social Media Pitching Media LinkedIn 60

Mora Communications

NOVEMBER 28, 2017

When comes to pitching the media, the harder you sell, the quicker you’ll lose them. . Selling belongs in the advertising section of the media, not the editorial. There is no such thing as a one-size-fits-all media pitch. Forget quantity, what you want are quality, targeted pitches. Don’t sell.

Pitching 40

Pitching Newspapers Meeting Journalism 40