Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. It’s an easy job because this industry is truly full of the best people and I enjoy my time with them.

Meeting 72

Meeting Automotive Engineering Journalism 72

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Contact us to learn more or to request a live demonstration.

Video 109

Video Marketing SEO Social Media 109

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but One of the greatest differences between PR and advertising is that PR has the power to leave a permanent imprint and advertising is fleeting. Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. From print to digital. Giving voice.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Advertising is a distant third. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. The results?

Survey 95

Survey Industry Leadership Study 95

Prohibition

JULY 10, 2019

However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes. The company faced backlash when singer, SZA blasted on social media about her experience at a Sephora store in Calabasas, California where she was followed by security after an employee accused her of shoplifting.

Fashion 75

Fashion Telecommunications Crisis Training 75

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Wells Fargo 's 11 museums across the U.S

Corporate 48

Corporate Examples Storytelling Brand 48

Solo PR Pro

APRIL 26, 2016

Lately, I’ve seen many cars sporting a paw print bumper sticker with the pro-adoption motto, “Who Rescued Who?” Find a long-time collaborator – If your skills and goals align, there is always a possibility your intern could become a longer-term employee or subcontractor. Working with an intern can be a great way to find out!

Internal 40

Internal International Conference Energy 40

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. What Does the Law Say?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Rock the Status Quo

SEPTEMBER 3, 2014

Calling themselves advertising agencies or interactive agencies feels dated, and while they might have a public relations department (or person), calling themselves a public relations agency is too limited – so they substitute the word digital. Dollars spent on advertising just aren’t what it used to be.

Agency 188

Agency SEO Advertising Advertising 188

Sword and the Script

FEBRUARY 2, 2021

Every month I summarize the news from the PR vendor community. This may not seem obvious if you are accustomed to monitoring online or print coverage. This uses AI to “to identify different sound waves between news, advertisements and even music to detect and remove advertisements from automated broadcast monitoring.”.

Software 121

Software Technology Advertising Advertising 121

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. The press release, issued at closing, indicates Prime Research, which is headquartered in New York, NY, has 700 employees around the globe. Terms are not disclosed.

Technology 12

Technology Software Company Marketing 12

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Mark My Words

FEBRUARY 15, 2021

They are connected to the communities their artists speak to around the world. An employee had attacked customers and Jay-Z wanted to help whoever needed assistance, by providing lawyers. ‘We So why do stars want to sign with Roc Nation in particular? It’s more than a talent agency,’ says publicist Mark Borkowski.

Sports 60

Sports Government Agency Pitching 60

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. The ultimate home run is when your ad becomes part of the fabric of your community. People hundreds of miles away will see an event on Facebook, on Twitter.”.

Marketing 76

Marketing Consumer Measurement Viral 76

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. We recommend that our clients advertise on at least one of their social channels to their target market. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. a) How HR And Internal Communications Can Collaborate to Drive Amazing Employee Engagement via SocialChorus.

Marketing 63

Marketing Pitching Corporate Tools 63

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. And for God’s Sake, Podcasts are Not Advertising.

Company 113

Company Interviews Print Pitching 113

Frederik Vincx

DECEMBER 11, 2015

All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Add to that the high turnover in communication teams. Each time an employee gets replaced, knowledge is lost.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 12, 2017

13) Data says it’s fit to print. An increase in the data driven arms race and for many to return to analog or print options to cut through the digital noise.”. This prediction was first shared with Business 2 Community: The Future of Content Marketing: 40 Experts Share Their 2018 Predictions via Erica Abbott.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals. These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business.

Publicity 128

Publicity Government Guidelines Facebook 128