ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024.

Trends 333

Trends Industry Government Data 333

5W PR

JANUARY 15, 2024

Strategic communications, when effectively deployed, can have a profound impact on organizations, businesses, and individuals. It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives.

Communications 78

Communications Policies Product Launch Reputation 78

Mindful Marketing

MAY 22, 2021

Native advertising is the term used to describe “paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.” Today's native advertising is much more stealthy. time spent on the site, page views) for purpose of appeal to advertisers. billion. .”

Advertising 114

Advertising Advertising Agriculture Ethics 114

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built.

Ethics 75

Ethics Communications Agency Technology 75

Ethical Voices

JULY 25, 2022

Joining me on this week’s episode is Filomena Fanelli , CEO of Impact PR & Communications. She discusses a number of important ethical issues, including: Why we need to trust but verify. Ethics and predatory lending. I never imagined I’d have a career in public relations. Ethics is actions, not words.

Ethics 81

Ethics Training Real Estate Agency 81

Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. click image for higher resolution).

Government 139

Government Survey Ethics Media 139

PRSay

APRIL 27, 2016

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. A look at current and past practices, such as product and company publicity, makes this evident.

Advertising 90

Advertising Advertising Ethics Guidelines 90

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. They have the case law.

Ethics 52

Ethics Product Launch Corporate Consumer 52

PRSay

SEPTEMBER 24, 2021

PRSA members may access the ESAs in the Ethics in Communication Community Library on MyPRSA.). ESAs from PRSA’s Board of Ethics and Professional Standards help professionals navigate possible ethical conflicts. Each ESA is a deep dive into a specific ethical topic. Avoid deceptive practices.

Ethics 179

Ethics Internal International Agency 179

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. Share Tweet Share. PR Week Webinars. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

Buchanan PR

APRIL 12, 2023

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals.

Publicity 79

Publicity Meeting Policies Employee 79

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. Updating their brand values is necessary to better reflect ethical practices. Developing a Clear Mission Statement Developing a clear mission statement can communicate a brand’s ethical values to consumers.

Consumer 88

Consumer Brand Branding Ethics 88

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings.

Brand 89

Brand Branding Marketing Ethics 89

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional. – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

Doctor Spin

APRIL 30, 2023

There are four models of public relations. In their seminal work, “ Managing Public Relations ,” James Grunig and Todd Hunt (1984) introduced four models of public relations that have since become the most widely cited in academic circles. Model 2: Public Information Model. Model 3: Two-Way Asymmetrical Model.

Publicity 52

Publicity eBook Ethics Resources 52

Deirdre Breakenridge

DECEMBER 5, 2017

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. She teaches courses in public relations and advertising. Her research interests include public relations management and ethics. While relationships are crucial, so are the basics.

Internal 208

Internal International Ethics Journalism 208

Reputation Us

OCTOBER 16, 2023

According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. So the question arises: Is it ethical to pay for positive reviews or endorsements, even if they come from unbiased sources? And as we all know: Consumer opinions and reviews play a pivotal role in shaping public perception.

Reputation 167

Reputation Consumer Report Ethics 167

PRSay

JANUARY 3, 2018

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Whether the effect is positive or negative, AI will likely impact PR and communications.

Publicity 167

Publicity Social Media Television Measurement 167

PRSay

MARCH 11, 2022

After his journalism career, he served as director of public relations for the Honolulu Board of Water Supply, and later as executive vice president of SMS Communications, Honolulu. He was also was president, Miyamoto Advertising/Public Relations, and executive vice president and principal, Miyamoto Strategic Counsel.

Ethics 147

Ethics Journalism Newspapers Community 147

PRSay

JUNE 16, 2023

Technology’s continuous advance is affecting every profession, including public relations. In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work.

Technology 146

Technology Crisis Management Social Media Training 146

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. He has since left the paper.”

Ethics 60

Ethics Journalism Banking Media 60

PRSay

SEPTEMBER 27, 2016

Both majored in public relations, each finishing near the top of her class. Like most public relations professionals, both of my former students face intense pressure from employers and clients to produce results. Both former students are strongly committed to ethical practice. Real people. Both love their jobs.

Ethics 60

Ethics Advertising Advertising Technology 60

Doctor Spin

MAY 30, 2023

“There’s no such thing as bad publicity.” Let’s go: Table of Contents “There’s No Such Thing as Bad Publicity” Is Bad Publicity Actually … Good? Barnum was a 19th-century American showman, entrepreneur, and politician known for his larger-than-life personality and uncanny ability to capture the public’s imagination.

Publicity 52

Publicity eBook Ethics Resources 52

Mindful Marketing

AUGUST 24, 2018

It’s reasonable to think that such a mass problem requires a mass media solution, but is advertising the answer to decreasing domestic violence? The other involves ethics. In terms of shock, even if it works, should advertisers use it to combat domestic violence? Is shocking people the right thing to do?

Advertising 50

Advertising Advertising Ethics Nonprofit 50

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly.

Communications 40

Communications Marketing Technology Data 40

PRSay

APRIL 27, 2016

PR Teams – Be On Alert Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. A look at current and past practices, such as product and company publicity, makes this evident.

Advertising 60

Advertising Advertising Guidelines Publicity 60

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Authenticity is the glue that binds relationships, builds trust, and shapes public perception. This involves being genuine and sincere in communication.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

5W PR

SEPTEMBER 6, 2023

Consumers are more informed than ever, considering factors such as health benefits, ethical sourcing, sustainability, and taste quality. This can be things like the quality of ingredients, ethical sourcing, a special production process, or even the distinct flavor profile. The UVP is the foundation of the brand positioning.

Brand 78

Brand Branding Marketing Ethics 78

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

PRSay

JULY 2, 2018

In March, I was selected to participate in this year’s Joint Civilian Orientation Conference (JCOC) , the oldest and most prestigious public-liaison program in the U.S. As a professional communicator, I consider the conference to be a model influencer-outreach campaign. Lessons for communicators. Department of Defense (DOD).

Communications 113

Communications Public Affairs Conference Exercises 113

Burrelles Fresh Ideas

OCTOBER 3, 2023

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Companies must be mindful of ethical considerations and prioritize the child’s well-being.

Brand 83

Brand Branding Marketing Ethics 83

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

For PR people, the Gillette ad that roiled social media and birthed a thousand thought pieces raises an old question – is there such a thing as bad publicity? Exasperated customers tweeted things like, “I just want a razor, not a lecture on ethics.” First, there’s the issue of tone. It’s exhausting.

Advertising 236

Advertising Advertising Video Ethics 236

The Hoyt Organization

JANUARY 8, 2024

Gen Z demands a different PR communications approach than previous generations. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials.

Consumer 89

Consumer Social Media Education Advertising 89

Doctor Spin

DECEMBER 16, 2023

The Halo Effect is intriguing—and ethically challenging in PR. One such phenomenon, the Halo Effect, plays a serious role in shaping public perception. Halo effect in marketing leads people to form an entire impression based on individual characteristics, influencing their perception of advertisements, trademarks, and packaging.”

Journalism 52

Journalism Ethics Analysis eBook 52

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Most of the public relations programs have similar courses.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly.

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

JULY 19, 2023

Once the company has a clear brand identity, it needs to communicate it consistently across all marketing channels. Leverage customer data and insights to create tailored recommendations, personalized emails, and targeted advertisements for snacks. Start by defining the brand’s values, personality, and target audience.

Apparel 78

Apparel Industry Customer Service Pinterest 78