PRSay

NOVEMBER 10, 2016

Recent patents granted for contextual advertising and social media tag recognition are good evidence of the deep thinking that goes on here, every day, about improving the strategic value and unique insights to be gained through use of our comprehensive broadcast media database and index. National brands are on television all the time.

Television 77

Television Sports Web Advertising 77

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Critical Mention

NOVEMBER 13, 2019

Another would be to simply thank current clients for their commitment to your brand. Building internal connections to cultivate a collaborative community strengthens your organization as a whole. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers.

Publicity 74

Publicity Employee Analysis Radio 74

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. So how can you set your brand apart? In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. What do you think is the biggest challenge facing brands today?

Employee 120

Employee Storytelling Content Marketing Leadership 120

Mindful Marketing

MARCH 27, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list. Unlike Geico or Allstate, the company with the hot take is not a household name for most people.

Insurance 75

Insurance Insurance Television Exercises 75

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. Social media provides amazing opportunities for companies and brands to increase exposure and tell their stories. Google “Microsoft Nazi robot.” Don’t be too thin-skinned.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. People enjoy activities such as swimming, sunbathing, water sports, and beachside relaxation. According to AAA data , Europe and Canada are the most popular international destinations.

Travel 40

Travel Tourism Airlines Hotels 40

Landis PR

JANUARY 16, 2024

So then there comes the question of how does someone that might be interested in becoming a member of a network prepare themselves to be suitable to join and to be able to take the most of what an international, global network can offer them. What I mean by that is mostly openness to other cultures, openness to understand other people.

Agency 59

Agency Internal International Meeting 59

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. ICCO consists of national PR trade associations in 55 countries. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Reputation Us

MARCH 4, 2019

Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition.

Reputation 79

Reputation Employee Case Study Survey 79

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. She’s a bright student and a strong leader among her peers.

Sports 0

Sports Leadership Internal International 0

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 62

Crisis Government Social Media Reputation 62

Reputation Us

MARCH 4, 2019

Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition.

Reputation 60

Reputation Employee Case Study Survey 60

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. The brand is what people talk about regarding you when you are not in the room.

Newspapers 52

Newspapers Social Media Ethics Travel 52

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.

Brand 109

Brand Branding Publicity Consumer 109

Mark My Words

FEBRUARY 15, 2021

Susannah Butter peeks inside a personal branding powerhouse that’s changing the off-the-pitch role of sporting heroes as we know it. Since Roc Nation expanded into European sport six years ago it has steadily been disrupting the way sports stars are seen and the impact they create. But that has now shifted up a gear.

Sports 60

Sports Government Agency Pitching 60

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

PRSay

OCTOBER 10, 2017

Toward the beginning of his Tuesday morning General Session at PRSA’s 2017 International Conference in Boston, Baer unpacked the marketing formula for the Cheesecake Factory. Despite spending five times less on advertising than competitors, the chain maintains its status as an institution in American dining.

Conference 111

Conference Sports Internal International 111

Ethical Voices

NOVEMBER 21, 2022

And only a few deal with sports…. . Misinformation is an international threat. Money, Sports, and Ethics in Australia. Sports Hub: Virtue-Based Ethics in Action. WE Study finds brands must get more practical in addressing society’s problems. When is talking about ethics advertising? A new code of ethics.

Ethics 73

Ethics Sports Employee Privacy 73

PR in High Definition

MAY 26, 2020

Unless you’re the likes of Zoom or a hand sanitiser manufacturer, experts like Sir Martin Sorrell have advised that you can’t ‘spend [on advertising] your way out of a recession’. It’s important to remember that this won’t last forever, but making it easy for customers to find what they need will absolutely be remembered post-Covid.

Communications 118

Communications How To Construction Employee 118

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

PR in High Definition

MAY 26, 2020

Unless you’re the likes of Zoom or a hand sanitiser manufacturer, experts like Sir Martin Sorrell have advised that you can’t ‘spend [on advertising] your way out of a recession’. It’s important to remember that this won’t last forever, but making it easy for customers to find what they need will absolutely be remembered post-Covid.

Communications 48

Communications How To Construction Employee 48

Communications Conversations

OCTOBER 25, 2018

Of the platform trends and evolution of them, the advent of pay-to-play for brands has probably been the most impactful and emphasized the need to demonstrate ROI. Like any other pay-for medium, if brands are putting dollars behind the effort, they need to see the return. Brands taking a socially conscious stand.

Social Media 89

Social Media Trends Media Instagram 89

Journalistics

MARCH 18, 2016

Lindsay Rider, VP of Brand & Communications for Yellowberry ( @lindsayrider ) – Lindsay formerly worked as a Senior Public Relations Manager for SPANX, where she also worked on the company’s social media programs. 10. “In addition to scenario planning, I can would also add the importance of brand protection.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Lindsay Rider, VP of Brand & Communications for Yellowberry ( @lindsayrider ) – Lindsay formerly worked as a Senior Public Relations Manager for SPANX, where she also worked on the company’s social media programs. 10. “In addition to scenario planning, I can would also add the importance of brand protection.

Social Media 40

Social Media Media Storytelling Local 40

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. “I don’t really draw the (full disclosure) line as it is a bit like sport. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. When someone asks me a question, I am happy to answer it. “How? .

Communications 81

Communications How To Blogging Content Marketing 81

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. July is Global Affairs Month at PRSA.

Local 109

Local Crisis Management Internal International 109

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. 20) Mack Collier. 29) John Dennis.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

NOVEMBER 4, 2014

But that head-to-head contest could hardly be as savage as the current brand battle between Beats Electronics’ Beats by Dre headphone line and the venerable audiophile company, Bose. The NFL’s effort to defend Bose’s investment by punishing athletes for going brand AWOL boomeranged into a PR bonanza for Beats by Dre. The lesson?

YouTube 118

YouTube Brand Branding Crisis 118

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Internal and External Communication and Collaboration. Monitoring is crucial for your brand and Talkwaker alerts makes it easy and FREE. Ten thousand dollars.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). She subsequently developed her own fashion brand and became a successful businesswoman.

Ethics 52

Ethics Communications Print Television 52