Polaris

APRIL 7, 2015

Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. Why can’t we just do it ourselves?”.

Video 100

Video Brand Branding Content Marketing 100

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. Disclosure: LiveIntent is a Contently customer.). What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy.

Brand 118

Brand Branding Marketing Facebook 118

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. So how can you set your brand apart? Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. What do you think is the biggest challenge facing brands today?

Employee 120

Employee Storytelling Content Marketing Leadership 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Let’s start with the basics!

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Keep your content marketing separate and distinct. Similarly, 72% of U.S.

Government 139

Government Survey Ethics Media 139

The Proactive Report

DECEMBER 14, 2014

Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. Content Marketing Mastering Social Media'

Guidelines 168

Guidelines Training Employee Social Media 168

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin provides effective solutions and reaches diverse global markets to best represent brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

JANUARY 3, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Challenge #4: Disconnect Between Content and Real-World Behavior. The solution?

Measurement 225

Measurement Tools eBook Analytics 225

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

NOVEMBER 2, 2015

Joe Pulizzi ( @ JoePulizzi ), Founder of Content Marketing Institute, Author, Speaker and Entrepreneur shared this gem: Don’t be afraid to be bold in your campaigns. Many times we do ‘much of the same’ in our marketing campaigns. Want more media coverage for your brand?

B2B 120

B2B Marketing Content Marketing Technology 120

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. He’s curated a following of more than 8.4

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. Digital marketing spend tallied up at around $629 billion in the US in 2018. This year it’s on track to outpace the investment in analog marketing channels for the first time. For B2B companies, earned media and branded content ranked the highest.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

MARCH 11, 2017

See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content? Brands often develop content because either their competitors are doing it or to please an executive.

Tools 68

Tools Marketing Advertising Advertising 68

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 4) The composition of marketing spending is changing.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! Funding is a form of validation and acquisitions signal a strategy – those things impact the market. The online newsroom has always attracted a lot of visitors – and these have always been neglected by brands. Be smart about it. emphasis added].

Study 140

Study Media Relations Media Measurement 140

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing is focused on promoting a product or service in order to sell it.

Interviews 100

Interviews Publicity Technology Social Media 100

Stephen Waddington

OCTOBER 21, 2019

Scale of the influencer marketing challenge There were more than 16,000 complaints made about 14,000 online ads and social media posts last year according to the Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) Annual Report 2018. Who owns influencer marketing within brands?

Government 60

Government Publicity Marketing Advertising 60

Presspage

APRIL 12, 2018

In this digital age, many, many brands are still using press releases to connect their stories to media outlets. Some just use press releases as website content. What brands are going to rise and fall in this new landscape? Also, bet on the brands who get this: The audience now decides what “news” is.

Company 111

Company Media Journalism Report 111

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

Brand 52

Brand Branding Media Local 52

The Proactive Report

OCTOBER 12, 2015

Authentic, Organic, Inbound Linking : Content marketing is an essential part of developing a strong organic search reputation online. Influencer Outreach: Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the business.

SEO 100

SEO Google Pinterest LinkedIn 100

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. Get on the same page as marketing. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same.

Writing 136

Writing How To Pitching Privacy 136

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Start by making a list of your employees who’ll be out of the office during the holidays. Then, direct their clients to an employee who will be available during that time. Inform Clients Who to Contact during Holidays.

Publicity 74

Publicity Employee Analysis Radio 74

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. Brand recognition and keeping your organization in front of its audience helps immensely. However, just being nominated or shortlisted for an award can yield tremendous advantages.

Case Study 66

Case Study Conference Advertising Advertising 66

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. Good news, bad news, fake news – it never stops. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

Konnect Agency

OCTOBER 30, 2019

What has really been reinforced for me is truly understanding the importance of strategically investing in increased touchpoints and nurturing relationships to build awareness, affinity, loyalty and, ultimately, brand ambassadors in order to reach the customer. Traditional and digital marketing.

Marketing 64

Marketing Consumer Local Social Media 64

Prohibition

DECEMBER 30, 2018

Gone are the days of LinkedIn as merely a networking site, it is now a content platform bursting with professionals and brands eager to share their thoughts and insights. But when using LinkedIn for a B2B marketing campaign, where do you start? What are sponsored content ads on LinkedIn? When to use Text Ads on LinkedIn?

LinkedIn 67

LinkedIn B2B How To Marketing 67

Sword and the Script

JANUARY 29, 2019

As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements. A team of recruiters also worked the event.

Resources 78

Resources Creativity Publicity Local 78

Critical Mention

AUGUST 20, 2020

PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. Talk Like Ted. Until next time!

Resources 136

Resources Communications Education Guidelines 136

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Shift Communications

JULY 31, 2015

For marketers, one of the interesting remarks was that standard display advertising was declining in effectiveness on LinkedIn properties. LinkedIn is thus shifting more of its portfolio of marketing solutions away from straight display to native content marketing and its lead generation solution, Lead Accelerator.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. AI should make us better people, professionals and brands. More Intelligent” Marketing Automation. Ideas are organized by marketing category (e.g. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 25, 2017

I recently attended Content Marketing World ( @CMIContent ) where I sat in on a valuable session presented by Content Marketing Institute employees. American Advertising Federation. Who: Various leaders or members of local American Advertising Federation (AAF) chapters. Inbound Marketing Day.

Conference 62

Conference Marketing Local Advertising 62

The Resolution Blog

JANUARY 8, 2018

Interactive campaign content made easy Integrating social content is key to most campaigns but often we’re challenged by getting content built and on site. Brand social activity into site content in real-time. Great free tool:Who else is bored with making brand logo wall images? Where is your paid content?

Tools 136

Tools Publicity Measurement SEO 136

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. What’s the difference between marketing, advertising and public relations?

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. Last year an advertising spot during the Super Bowl cost $5 million. 2) 3 Studies that Challenge Marketing Assumptions [UML]. 3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. But we can’t. Social alerts.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73