NewsWhip

FEBRUARY 1, 2023

Just last year, advertisers paid an average of 6.5 Top publishers of this advertisement included The Daily Wire , Rumble , Western Journal , and Conservative Brief. Other than Today , The New York Post , and Variety , we saw smaller, more local blogs and websites get a good deal of traction. million U.S.

Television 147

Television Advertising Advertising Journalism 147

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

PR in High Definition

SEPTEMBER 30, 2016

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. Marketing spend going to the likes of Facebook and Google doesn’t cease to increase whilst newspaper advertising revenue plummets.

Journalism 48

Journalism Advertising Advertising Google 48

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. PR has the power to change minds due to its conversational nature along with third-party endorsement and advocacy.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. Maintaining a positive company image. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Flack's Revenge

JUNE 20, 2018

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. I wanted to learn what the research revealed about our news consumption habits and tech’s impact on journalism. Some of the highlights she presented include: 86% say platforms reduce trust in journalism.

Journalism 136

Journalism Facebook Advertising Advertising 136

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. How Long Should a Blog Post be in 2019? And Other Key Blogging Statistics. * * *.

Survey 91

Survey Journalism Study Pitching 91

Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Blog posts, press releases and status updates should carry your brand persona.

Publicity 100

Publicity Marketing Pitching Google 100

Flack's Revenge

DECEMBER 4, 2018

interestingly, this Digiday articles says Facebook advertisers are staying the course ). I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing. I was not sure what to expect. Thanks for reading.

Social Media 174

Social Media Marketing Media Facebook 174

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. s clients and advertisers. Because of browsers cracking down on banner and other types of digital advertising, you are going to see the balance tip even more in for of native advertising over traditional digital advertising.”.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stuart Bruce

FEBRUARY 19, 2015

To summarise Oborne’s critique is that The Telegraph now puts commercial interests above journalistic integrity and has shattered the traditional Chinese wall between journalism and advertising. As would any threat or action to remove advertising in order to influence or control editorial coverage.

Ethics 60

Ethics Journalism Banking Media 60

Stephen Waddington

AUGUST 16, 2017

Journalism and Public Relations. Journalism and Public Relations with Foundation Year. Journalism and Public Relations with Professional Practice Year. Marketing (Advertising and Public Relations. Journalism and Public Relations. Journalism and Public Relations (with Foundation Year). PRCA partner.

Course 112

Course Publicity Journalism Advertising 112

Sword and the Script

JUNE 6, 2023

Top challenges facing journalism. A survey of 3,100 journalists by Cision found the top three challenges facing journalism are maintaining credibility (27%), lack of staffing (20%) and declining advertising (20%). Or just reply to this message if you are a subscriber and receiving blog posts by email.

Survey 146

Survey Software B2B Pitching 146

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. It may be irreversible.

Journalism 50

Journalism Report Enterprise Interviews 50

Waxing UnLyrical

JUNE 13, 2012

Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. Blogging Upstream. Not the formula.

Blogging 99

Blogging Fashion Writing Community 99

Communications Conversations

DECEMBER 1, 2015

Part of my presentation caused a bit of a stir: My prediction that more people (and I would also argue, companies) will remove comments from their corporate blogs in the year ahead. If your corporate blog is like many, it gets few thoughtful comments. Fact is, most blogs are seeing fewer comments than they’ve seen in the past.

Corporate 60

Corporate Blogging LinkedIn Conference 60

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Flack's Revenge

AUGUST 21, 2019

I saw an article in the Wall Street Journal yesterday which made me wonder where all this is going. It reported that major advertisers are taking brand safety to a new level – by blacklisting news stories based on political keywords mentioned in the content. What does this mean for the arts of messaging and brand development?

Brand 136

Brand Branding Exercises Advertising 136

Journalistics

FEBRUARY 4, 2013

What led you to PR or journalism? Did you know you wanted to work in PR or journalism before college, or did you discover the field later in life? While all the accounting classes have come in handy over the years, it wasn’t for me and I switched my major to Public Relations & Journalism at the end of my sophomore year.

Journalism 52

Journalism Newspapers Course Exercises 52

Doctor Spin

DECEMBER 16, 2023

The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T. Journal of Personality and Social Psychology, 35, 250–256.

Journalism 52

Journalism Ethics Analysis eBook 52

Doctor Spin

DECEMBER 21, 2023

This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. PR Resource: Journalism vs PR What is a media kit? Doctor Spin | The PR Blog. The media kit is a basic PR tool.

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

AUGUST 17, 2019

Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? The answer may well depend on how much traffic you want to glean: “With data showing that B2B companies that publish 16+ blog posts per month receive 3.5

Study 61

Study Survey B2B Advertising 61

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Relationship-Building Is More Important Than Ever This blog began with the seemingly never-ending rounds of job cuts at major media outlets.

Strategy 96

Strategy Publicity Media Video 96

Flack's Revenge

SEPTEMBER 13, 2017

PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. The clients are concerned about “digital ad quality, effectiveness, digital ad fraud… [and want] assurances that ads won’t run alongside inappropriate content,” according to Wall Street Journal.

Advertising 120

Advertising Advertising Agency YouTube 120

Sword and the Script

SEPTEMBER 28, 2022

I’m not here to bash advertising or LinkedIn. Further, I am always I’m always amazed at how business leaders will throw money – literally billions of dollars – at advertising, but when PR or content marketing asks for a dollar, everyone stands around with their arms crossed and skeptically asks, “but what’s the ROI?”. will click it.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

MAY 11, 2019

In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. When you want to see press releases for the record, you don’t want blogs. If you want blogs, you don’t want press releases. How to Generate Media Referenceable B2B Customers with a Blog.

Study 139

Study Media Relations Media Measurement 139

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. Instagram Reels are short videos within the Instagram platform that offer brands the same quick advertising format that TikTok offers. The average consumer’s attention span is short. Long-winded promotional copy and “swipe to learn more!”

Video 148

Video Brand Branding Instagram 148

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

FEBRUARY 5, 2016

Instagram launched its first thriller series, releasing 15-second clips daily through February ( The Next Web ), and also extended its video advertisements from 30 to 60 seconds ( TechCrunch ). Extra Scoop: The Cision Blog’s scoops this week include: HuffPo Loses Two Journalists ( Cision Blog ). Have a great weekend!

Media 120

Media Blogging Web Journalism 120

Cision

AUGUST 11, 2016

Advertising Age Online. Search Engine Journal. Seth’s Blog. TopRank Marketing Blog. “It’s HubSpot Blog. Marketo Marketing Blog. SEOBook Blog. The Convince & Convert Blog. Sprout Blog. Duct Tape Marketing Blog. Nonprofit Fundraising Blog. Advertising Week.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Doctor Spin

JANUARY 5, 2024

Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. Source: M/C Journal 1 Marshall, P. M/C Journal, 17, 1–10. M/C Journal, 17, 1–10. Seriality and Persona.

How To 52

How To eBook Corporate Groups 52

PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Multimedia is a crucial component to impactful modern-day journalism. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282