ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. The HBS study looked at the big picture. No amount of paid advertising can buy trust. Where does PR fit in?

Comparison 296

Comparison Advertising Advertising Reputation 296

Buzzstream

MARCH 12, 2020

We decided we wanted to pit a few advertising/marketing approaches against each other. While 7 in 10 people would rather watch a 30-second advertisement than give away their email address, 88% would do the same if asked to provide their phone number. . Would You Rather? How much more valuable is an email versus a phone number?

Advertising 131

Advertising Advertising Marketing Privacy 131

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. Our main target was the Effies, the premier awards show celebrating advertising effectiveness. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Get permission first.

Case Study 106

Case Study Study Video Writing 106

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Depending on your study of choice, click-through rates clock in around 0.2

Advertising 110

Advertising Advertising Real Estate Travel 110

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 138

Study Media Relations Media Measurement 138

Cision

APRIL 25, 2016

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. There may be 1.5

Facebook 120

Facebook Advertising Advertising Measurement 120

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. The update will affect the way Facebook receives and processes conversion events from tools like the Facebook pixel.

Advertising 52

Advertising Advertising Web Privacy 52

5W PR

OCTOBER 21, 2019

Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. In fact, studies show that ads can actually be more effective with a more minimal, less intrusive approach. Consider the option of putting an ad into a viral video on Facebook.

Advertising 76

Advertising Advertising Marketing Viral 76

Prohibition

MAY 28, 2021

Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans. Because of this – it’s crucial that advertisers remain up-to-date with the most recent updates across all social media platforms. LinkedIn social media advertising.

Advertising 62

Advertising Advertising Social Media Pinterest 62

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Think sponsored tweets, boosted Facebook posts, sponsored pins and much more. . Sponsored content is often confused with native advertising , but it’s actually a subset of it. The key difference is that native advertising looks more like a traditional ad and sponsored content is more like editorial.

Advertising 334

Advertising Advertising B2B SEO 334

Polaris

MARCH 16, 2016

Last month, Facebook announced a new feature—automated video captions. If you’re an advertiser, and you’re not ready to trust an automated caption copywriter, you’ll have the opportunity to review and edit the captions in the ad creation tool before you post the ad. It’s not difficult to guess why Facebook considers captions important.

Video 100

Video Facebook Advertising Advertising 100

Sword and the Script

FEBRUARY 15, 2020

That was followed by “low barriers to entry – new players keep emerging” (26%) and “fighting the giants: Google, Amazon, Facebook” (22%). Respondents ranked Facebook ads (40%) as the top marketing channel. 63% said external advertising media and digital agencies. What studies have you seen so far this year that look interesting?

Study 78

Study Marketing Brand Branding 78

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

B2B 60

B2B Facebook Marketing Social Media 60

PRSay

APRIL 22, 2021

According to a 2019 study conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $78 billion each year. But for many in the digital marketplace, the production and distribution of misinformation can be a lucrative business.

Financial 190

Financial Reddit Advertising Advertising 190

Flack's Revenge

DECEMBER 12, 2018

That’s why you have all the case studies of brands talking to each other. Social media is more and more becoming people media, and I think you have millennials that have stopped watching TV and instead spend most of their time on YouTube or IGTV or perhaps Facebook Watch. If I‘m a B2C brand, I am still investing somewhat in Facebook.

Instagram 214

Instagram B2C YouTube Facebook 214

Melissa Agnes

AUGUST 14, 2014

I’m always interested in seeing what’s being studied in universities these days, as well as the academic’s approach to the theoretical side of crisis communication, and so this day of observation and interaction was very fascinating for me. In terms of the crisis communication research.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

prTini

MARCH 29, 2016

That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. The post Case Study: Amplify Media Relations with Paid Social Advertising appeared first on prTini. As news consumption continues to change and become more personalized, landing a placement isn’t enough anymore.

Case Study 28

Case Study Advertising Advertising Media Relations 28

Flack's Revenge

JUNE 20, 2018

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. So I eagerly attended the Platforms and Publishers meetup at Columbia Tow Center last week, which showcased the latest findings, and featured a panel of execs from Facebook, Google, NY Times and HuffPost.

Journalism 136

Journalism Facebook Advertising Advertising 136

Flatiron Communications

NOVEMBER 28, 2018

Facebook’s (Disbanded?) Nick Confessore, one of The New York Times’s better-known investigative reporters, appeared on MSNBC’s “All in with Chris Hayes” within hours of The Times publishing its bombshell exposé on how Facebook dealt with the Russian crisis. Now we know Facebook will do whatever it takes to make money.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Stephen Waddington

JUNE 19, 2022

The Charitable Journalism Project studied seven regional communities in England and Wales through a mix of interviews and focus groups. Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. The audience for regional news has shifted to social media, notably Facebook.

Local 112

Local Report Newspapers Government 112

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. This was true across all 35 industries analyzed.

Social Media 88

Social Media Healthcare Brand Branding 88

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Perhaps a company receives negative backlash on Twitter, or maybe there’s a case study about a recent campaign. Take those things and practice with them.

Case Study 224

Case Study Trends Instagram Social Media 224

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

Stephen Waddington

JUNE 13, 2019

Advertising-supported media has been affected by widespread job cuts including around a dozen people at digital-born BuzzFeed. This is the story that has played out over the past two decades as advertising revenues have shifted from print to online. Facebook and Google account for almost 60% of the online advertising market.

Print 115

Print Media Newspapers Local 115

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Advertisers have pulled campaigns, either because businesses have themselves been impacted by the crisis, or they simply didn’t want their brand appearing alongside COVID-19 news.

Print 102

Print Newspapers Crisis Local 102

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. But, I still can’t help but get a bit twitchy when I see studies like the one recently offered by Social Media Examiner.

Social Media 123

Social Media Marketing Media LinkedIn 123

Communications Conversations

APRIL 25, 2023

And it’s the best cause marketing case study I’ve seen in quite a while. Wait, this is a cause marketing case study? A quick look at their Twitter, Facebook and Instagram feeds find no promotional mentions of the new site. Well, maybe not entirely. Why would Oatly do such a thing? And it seems to be working.

Case Study 88

Case Study Crisis Study Instagram 88

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. Another survey of minority PR professionals in the U.S.

Agency 100

Agency How To Survey Employee 100

Shift Communications

JANUARY 28, 2016

Let’s see how Facebook closed out 2015. Facebook’s overall growth slowed, quarter over quarter, to just under 3%. billion people, at 1.591 billion: Note the brown line below: the only region which showed monthly active user growth was Facebook’s European division. Hover over any data point to see exact numbers.

Mobile 60

Mobile Facebook Social Media Instagram 60

Sword and the Script

FEBRUARY 24, 2015

The Duke Study was far more definitive on marketing priorities than the Salesforce State of Marketing survey , which was also published recently. As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. The Duke study found that marketers also say their efforts earned 3.1%

Mobile 60

Mobile Study Marketing Survey 60

5W PR

NOVEMBER 24, 2022

Not only that, but according to case studies, over 100.000 people have utilized the Instagram shopping feature each month, and they tend to use the platform early on in their buying journey. Advertising campaigns. Influencer campaigns.

Social Media 88

Social Media Instagram Media Advertising 88

Prohibition

NOVEMBER 5, 2021

However, you should know that there are tons of studies that show how beneficial social media is to business growth. Social media refers to social networks like Facebook, Twitter, Pinterest, and so on. Paid social refers to anything on social media that is influenced by advertising revenue and is sponsored by a company.

Social Media 62

Social Media Media Advertising Advertising 62

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. – via Oxford Economics Study. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. With that in mind, we advise you to take a look at your brand’s promotional tactics. Focus on Earned Media.

Brand 100

Brand Branding Advertising Advertising 100

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. It’s also throwing $20 million in Cloud services to researchers studying COVID-19 vaccines and therapies. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

Communications Conversations

SEPTEMBER 6, 2018

What’s more, the study found 55% of respondents said brands are only “somewhat transparent” on social channels. Essentially, they don’t want more advertising! What topics demonstrate a brand’s transparency on social? Admitting mistakes and honest responses to customer questions topped the list.

Social Media 242

Social Media Consumer Report Web 242