Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Gather actionable insights from data analysis and focus groups.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. I oversee this, and also focus on strategy, paid advertising and event marketing. So much of the nonprofit work revolved around relationship building through social channels, user-generated content and blog content.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Doctor Spin

APRIL 5, 2023

By sharing stories, insights, and industry news with their customers through press releases , social media posts, and other PR tactics, B2B organisations can foster trust and loyalty among their customers. David should leverage the surprise element and not advertise his advantage beforehand. corporate cringe ).

B2B 52

B2B Strategy eBook Small Business 52

Shift Communications

AUGUST 22, 2016

Organic social media reach continues to decline towards zero ; social media marketers respond by posting ever-more content. Paid advertising reach also continues to decline in performance , with many ads experiencing sub-1% clickthrough rates. Why has this happened? Why has this happened?

Analysis 60

Analysis eBook Analytics Study 60

Doctor Spin

APRIL 5, 2023

By sharing stories, insights, and industry news with their customers through press releases , social media posts, and other PR tactics, small businesses can foster trust and loyalty among their customers. David should leverage the surprise element and not advertise his advantage beforehand. corporate cringe ).

Small Business 52

Small Business Strategy eBook Reputation 52

Public Relations Sydney

OCTOBER 12, 2014

As many charity organisations have a strict budget they may not be able to afford to invest much money in advertising or marketing. You can use case studies on your website, social media channels, in speaking presentations, in reports to gain new sponsors and by pitching them to the media.

Case Study 90

Case Study How To Study Pitching 90

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. In fact, tracking studies are typically more expensive to implement than most media relations programs.

Measurement 100

Measurement Advertising Advertising eBook 100

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

JUNE 14, 2016

Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. The concept was new, we had long list of participating influencers, lots of content to work with a clear application for social media engagement. I don’t remember the price.

Marketing 60

Marketing Conference Software B2B 60

Polaris

DECEMBER 14, 2014

This eye-opening book examines the underbelly of the media world. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. You’ll never look at media in the same way. Most useful offline resource: Social Media Explained, by Mark Schaefer.

Marketing 251

Marketing Resources Content Marketing Leadership 251

The Resolution Blog

JANUARY 8, 2018

If only there was a way to capture all of my social media metrics in one place… New tool tip alert! I just tested True Social Metrics for a couple of campaigns and loved it. Easy to use, great insights and all of my social metrics in one place. Read Jim’s insights and my response on Paul Sutton’s PR blog.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

APRIL 19, 2016

A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch. Answering questions is still a solid way to develop useful content for blogs, FAQs, eBooks and other content marketing elements. Reporters ask good questions.

Media Relations 60

Media Relations Media Interviews Pitching 60

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker. Should PR be tied to sales?

Measurement 40

Measurement How To Analytics Customer Service 40

Doctor Spin

NOVEMBER 5, 2023

To mitigate this weakness, the mass media had to rely on various forms of advertising to enable their editorial efforts. The mass media audience wasn’t keen on paying enough money for editorial content. In its not-so-modest Madison Avenue beginnings, advertising had considerable strengths as a business model.

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

PR 20/20

FEBRUARY 20, 2023

Some examples of inbound marketing tactics include: Social media. An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Ebooks and Whitepapers. Search engine optimization (SEO).

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Sword and the Script

SEPTEMBER 10, 2020

Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks. Do buyers really consume 50 pieces of content? It works too.

B2B 113

B2B Consumer Marketing Survey 113

Doctor Spin

DECEMBER 21, 2023

The media kit is a basic PR tool. But what exactly is a media kit, and why is it a foundational element in your communication arsenal? Here we go: Quicklinks What is a media kit? Doctor Spin | The PR Blog. It’s “media” as in “media buyers.” media buyers). Doctor Spin | The PR Blog. 3 Press kit.

Media 52

Media Wikipedia Product Launch Journalism 52

Presspage

AUGUST 15, 2017

brought forth vast social media and multimedia tools, including video sharing capabilities. Social media platforms like Facebook have essentially made this decision for organizations by prioritizing video – Mark Zuckerberg has even described video as the biggest trend, and challenge, for the next 5 years.

Technology 115

Technology Big Data Video Data 115

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. Your blog is just not working and you’re wondering why. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. And they all blog. Author of 27 Blogging from Paradise books. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Creating content that assists our earned media efforts. Well, for one, I’ll point you to an eBook our VP of Marketing Tech, Chris Penn, did. The Moz Blog. The Wordstream Blog.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. Share your post liberally on social media. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. For example, let’s take the case of an ebook. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e.

Marketing 53

Marketing Software eBook Technology 53

Doctor Spin

JANUARY 5, 2024

Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. Values : Professional growth, sustainability, social responsibility, personal health and wellness. Please support my PR blog by sharing it with other communication professionals.

How To 52

How To eBook Corporate Groups 52

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Doctor Spin

APRIL 7, 2023

Some prefer to work independently, leveraging social media and other digital platforms to share their message. Power in Movement: Social Movements and Contentious Politics (3rd ed.). Please support my blog by sharing it with other PR- and communication professionals. Cambridge, UK: Cambridge University Press.

Strategy 52

Strategy Groups Resources Wikipedia 52

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52