Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. Director, Global Corporate Communications, Mimecast. What’s the secret to success? Maintaining a positive company image.

Marketing 195

Marketing Measurement Advertising Advertising 195

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 93

Marketing Local Crisis Management Internal 93

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. 2) Blogging benchmarks. 1) Content marketing benchmarks.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 68

B2B Measurement Blogging Community 68

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. Small text ads – written by Shankman – were included at the top of every email.

Reddit 178

Reddit Software B2B Technology 178

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. If the executive has a strong or contrarian point of view on topics of evergreen interest, then she should write blog entries, LinkedIn posts, and pitch bylines to key outlets. Corporate activism.

Company 174

Company Conference Corporate Leadership 174

Sword and the Script

JUNE 13, 2023

Takeaway: If you want to see a good example of data in PR, take a look at Kastle Systems. This company makes the key cards that many corporations use to give employees office access. Or just reply to this message if you are a subscriber and receiving blog posts by email. When you pitch a story, you need to be credible too.

Journalism 134

Journalism Media Relations Report Media 134

5W PR

JULY 11, 2023

This includes standardized operating procedures, efficient systems, and effective marketing strategies. Support in Promotional Efforts Franchisees in beauty and hair salon franchises benefit from collective marketing and advertising efforts conducted by the franchisor.

Communications 60

Communications Training Advertising Advertising 60

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Finally, with continued remote and hybrid work, PR teams need to invest in systems that will help them collaborate efficiently and build strong relationships. You’ll find my own prognostication at the very bottom. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JULY 14, 2020

If you don’t have a system for measurement , create one that captures effort, engagement and outcomes. If you have such a system already, continuously seek to improve it. When I examined the query, it was obvious to me that the executive was confusing pay-per-click advertising with organic search results. Where does it end?

Survey 141

Survey Measurement System Education 141

Sword and the Script

SEPTEMBER 1, 2020

Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer. Picks from the trade pubs and vendor blogs Here are a few posts that stood out for me in pursuing the PR tech vendor blogs: a. What do you think of the layout and navigation?

Internal 147

Internal International Tools Software 147

Mindful Marketing

JULY 4, 2020

It is a system of racial oppression and violence steeped in colonial and imperialist practices that sought to legitimize White privilege and power. Interpersonal, systemic and institutionalized racism are often normalized, immortalized, and (re)produced through marketing and marketplace practices. Subscribe to Mindful Matters blog.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. As I wrote in a briefing about the company , Notified will actively surface reporters and influencers based on searches you’ve set up in the system. Based on those efforts, here are a few innovations that are helping PR do a better job.

Technology 170

Technology Publicity Software Pitching 170

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Pathmatics is a digital advertising intelligence solution used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

Shift Communications

OCTOBER 24, 2014

but it is essentially a barter system. Companies send product to bloggers, who “repay” the brand with an honest review on an influential blog with thousands of readers. Advertising Marketing Social Media instagram social media marketing' Well, it’s definitely not secret any more (and really, was it ever?)

Instagram 152

Instagram Advertising Advertising Social Media 152

Sword and the Script

OCTOBER 25, 2022

I have colleagues who also layer on Trello and other content management systems as well. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. Moral champions. “It’s Giving voice.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

SEPTEMBER 6, 2016

Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. Sales Beware the Buyer’s System; Josh Pitchford in Off Script #10.

Measurement 60

Measurement Course Advertising Advertising 60

Shift Communications

JANUARY 16, 2018

And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02] So many Facebook marketers have been so entrenched in the system for so long that they’ve forgotten how to do other forms of marketing. 00:07:24] Your Blog. 00:07:24] Your Blog.

Facebook 116

Facebook Video Brand Branding 116

Sword and the Script

SEPTEMBER 10, 2016

A CMO I knew a few gigs back quantified the value of our (then) corporate blogging efforts this way: people who engaged our content on the blog were 50% more likely to make a purchase. This is because the digital skillset in large corporate businesses is abysmal. Marketing automation can take it even further.

Marketing 60

Marketing Measurement B2B Content Marketing 60

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. With the ever-increasing competitive eco-system and never-ending client demands, traditional PR is set to face new challenges in India.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

PR 20/20

OCTOBER 9, 2018

I oversee this, and also focus on strategy, paid advertising and event marketing. Specifically, I developed relationships with customers through our blog and through social channels that translated into increased sales just because of the relationships we developed. Q: How would you describe your inbound approach with CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 97

Agency Trends Marketing Survey 97

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. Plus, popular marketing AI tools like chatbots, marketing automation and CRM systems have been around for years.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. She always improves my work.

Government 103

Government Education Print Ethics 103

Sword and the Script

MARCH 20, 2018

We can place digital signage in hallways that read RFID badges or wristbands and show advertisements tailored to each attendee by industry, geography, or job title. But many corporations are still trying to figure out how to build a stable website, what size badges to print, and how they should design their badges.

Industry 74

Industry Marketing Enterprise Mobile 74

Sword and the Script

FEBRUARY 4, 2020

According to Catalin Cimpanu , who pens Zero Day for ZDNet , CEO David Ives confirmed the attack “hit core server and engineering workstations inside TVEyes’ network, primarily in the US, but also some systems located abroad.”. How did it work? Sentiment of each person, place or thing contained within the context of an article.

Software 104

Software Analysis Data Tools 104

PR Conversations

JULY 5, 2017

He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches. He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes?

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

NOVEMBER 3, 2015

Though logging of billable hours doesn’t apply, the same fundamental value question is true on the corporate side of the table. The second source comes by way of an RSS reader (I’m a big fan of NetVibes ), which I diligently update adding new blogs and media outlets as identified – and eliminating those that become less relevant.

Industry 60

Industry Pitching Survey Twitter 60

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

JUNE 14, 2016

Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. Perhaps a few hundred attendees (MQLs), a couple of blog posts and some social media activity on Twitter. The idea is that becoming more of a publisher will open up new revenue streams.

Marketing 60

Marketing Conference Software B2B 60

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

Waxing UnLyrical

AUGUST 15, 2016

Angela Jeffrey, vice president of ABX Advertising Benchmark Index. ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. Introduce yourself – who are you and what do you do?

Advertising 40

Advertising Advertising Course Training 40

Shift Communications

FEBRUARY 23, 2015

Many of the communications systems of the digital age DO scale, such as email, instant messaging, text messages, and social media. Here are three examples I’ve received in the last month for my personal blog: Thanks a lot for accepting the request to connect. For those who don’t know me, I rarely ever blog about lawns and gardens.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

PR in High Definition

FEBRUARY 24, 2020

Geoffrey Colon, Head of Brand Studio at Microsoft Advertising, recently gave a talk at CES , where he mentioned that Satya Nadella is encouraging all Microsoft employees to not only think about what they can do, but what they should do. Being kind is a long-term investment in your brand. It doesn’t mean being weak; quite the opposite.

Leadership 71

Leadership Reputation Employee Hotels 71

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. But when it was set to take off, complications struck—an anomaly was discovered in the rocket’s steering system. Hoffman Singapore. Be like Elon.

Brand 53

Brand Branding Marketing Energy 53