Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand. I should know.

Brand 145

Brand Branding Healthcare Enterprise 145

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. PR has the power to change minds due to its conversational nature along with third-party endorsement and advocacy.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. Generating brand awareness. Maintaining a positive company image. Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. The role of public relations is to positively place a brand into news stories. The modern communicator is not just a great storyteller. The volume of news content being published, as well as the consumption of news media, has spiked.

Crisis 464

Crisis Publicity Exercises Trends 464

Barokas

MAY 22, 2019

With so many brands vying for our attention through various channels – from social media, TV, radio, print, smartphones and the endless barrage of emails flooding our inboxes on a daily – sometimes hourly – basis, it’s easy for your message to get lost among all the noise. The post Storytelling Isn’t Just for Kids.

Storytelling 60

Storytelling Radio Print Advertising 60

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human.

Brand 156

Brand Branding How To Storytelling 156

Onclusive

APRIL 9, 2019

Measuring Reader Engagement and Brand Impact. The addition of Ozmotik will provide communications teams with two important new metrics: Reader Engagement which measures if earned media is actually being read and how much of the content is being consumed; and Brand Impact which measures the influence that content is having on its readers.

Analytics 284

Analytics Content Marketing Corporate Company 284

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

Prohibition

AUGUST 3, 2023

For brands, using video content is an almost certified method to drive strong engagement and increase brand awareness in doing so. In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar.

Video 118

Video Social Media Media YouTube 118

5W PR

JUNE 14, 2023

There are a few different effective strategies that brands can employ to market cheap healthy snacks successfully. Understanding the Target Audience To effectively market cheap healthy snacks, brands must understand their target audience. Once a snack brand understands its target audience, it can work on brand awareness.

Marketing 88

Marketing Consumer Education Retail 88

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

5W PR

OCTOBER 20, 2023

Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. When people see themselves in a brand’s marketing, they’re more likely to engage with that brand. Competitive advantage Brands that invest in cultural marketing gain a competitive advantage.

Strategy 78

Strategy Marketing Local Groups 78

Cision

MARCH 30, 2016

Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos. Prior to the recent announcement, Instagram had previously let advertisers extend videos to 60 seconds, but now it’s anyone’s game. Longer Videos.

Instagram 120

Instagram Video Brand Branding 120

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. A well-executed digital marketing strategy can help retailers build brand awareness, attract new customers, and cultivate customer loyalty. Earned media coverage adds credibility and helps build brand trust and loyalty.

Retail 62

Retail Marketing Analytics Social Media 62

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. Stepping back for a moment, I’m still perplexed by the rancor that publications dish at brand journalism. In fact, I wrote a post on this very topic, “ Journalists Accept Apple’s Storytelling Candy.”.

Journalism 150

Journalism Brand Branding Publicity 150

ReimaginePR

JULY 4, 2016

Over the years, I’ve fallen in love with a few particularly great brand stories. I’ve even shared some of my favorites right here on the blog. How many times have you had to stop midway through reading a brand story that was nothing but fluff without any real substance? But I’ve also seen my fair share of terrible ones as well.

Brand 149

Brand Branding Storytelling Print 149

PRSay

SEPTEMBER 17, 2019

Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising.

Product Launch 136

Product Launch Storytelling Social Media Video 136

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Start by defining the brand’s values, personality, and target audience.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Prohibition

JANUARY 6, 2023

A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that.

Video 62

Video Strategy SEO Engineering 62

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Share Tweet Share. Weber Shandwick. WeberShandwick. GOLINglobal.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention.

How To 282

How To Storytelling B2C Measurement 282

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling.

Corporate 48

Corporate Examples Storytelling Brand 48

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). In our chat with Jerrid, he briefly covered his brand, Pressboard , and how they’re bridging the gap between the two different sides. Advertising is also learning from PR. This is where PR really thrives.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Rock the Status Quo

JUNE 30, 2015

Without the ability to write well, you can’t create a pitch that resonates with bloggers or journalists, you can’t write a guest blog post that is published or converts into referral traffic. Sure, you can post on your own blog all day long, but success stops there, with your website never growing in reach or popularity.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

DECEMBER 8, 2014

In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands. But, I just don’t see the publishing tool being a big game-changer for brands. It does give individuals the opportunity to post–which is big for those without blogs. Am I wrong?

Social Media 152

Social Media Mobile Marketing Storytelling 152

Contently - Strategy

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. Now, an illusion to hell might be a little edgy for your brand. Step 2: Communicate a clear value prop.

How To 142

How To Content Marketing Banking Advertising 142

Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. In fact, storytelling compels users to convert more effectively. Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Like the proverb, voice helps a brand stand out in a crowded field by giving it a distinct and unforgettable personality. Why should it Matter? 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Cision

AUGUST 11, 2016

Advertising Age Online. Seth’s Blog. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. TopRank Marketing Blog. “It’s HubSpot Blog. Marketo Marketing Blog. SEOBook Blog. The Convince & Convert Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. What role does content play in building relationships and a community around your brand? How do you know the best type of content to share to support your storytelling? A follow-up blog post by PR 2.0

Radio 170

Radio How To Community Storytelling 170

Sword and the Script

SEPTEMBER 5, 2017

This is instructive for one big reason: the brand isn’t the hero, the little boy (or perhaps arguably his father) is the hero. Too many brands miss this important point. For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. Give our services a try. Talk to Us!

Brand 69

Brand Branding B2B Exercises 69

Cision

APRIL 7, 2015

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box.

B2C 120

B2C Content Marketing B2B Mobile 120

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Storytelling success stories.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

APRIL 7, 2015

Native advertising shows similar growth for many of the same reasons. People view, connect and engage with native ads much more easily than branded content. Native video advertising builds on the premises found with video and native advertising. But brands already can create 10-minute videos with six-second teasers.

Video 120

Video YouTube Mobile Advertising 120

Presspage

MARCH 13, 2018

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. He says: The brand managers who are best at their jobs are data driven from the start.

Facebook 113

Facebook Social Media Analytics Blogging 113