Sword and the Script

SEPTEMBER 28, 2022

That’s a pretty generous measure too. I’m not here to bash advertising or LinkedIn. More to the point, just a fraction of that very large display advertising budget (or Super Bowl commercial) can make huge strides toward sustainable marketing and communications programs that will reap compounding benefits over time.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Mindful Marketing

JUNE 22, 2015

Now we’ve all heard that journalism is dying and brand content is taking over and blah, blah, blah but at the end of the day the same principles apply to PR that have always applied – third party credibility and endorsement is crucial and that third party being a media outlet still matters and will continue to matter. Content is great.

Media Relations 50

Media Relations Measurement Report Media 50

Cision

AUGUST 11, 2016

Advertising Age Online. Search Engine Journal. Seth’s Blog. TopRank Marketing Blog. “It’s HubSpot Blog. Marketo Marketing Blog. SEOBook Blog. The Convince & Convert Blog. Sprout Blog. Duct Tape Marketing Blog. Nonprofit Fundraising Blog. Advertising Week.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

AUGUST 17, 2019

Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? The answer may well depend on how much traffic you want to glean: “With data showing that B2B companies that publish 16+ blog posts per month receive 3.5

Study 61

Study Survey B2B Advertising 61

PRSay

JANUARY 3, 2018

Artificial intelligence also has the potential to revolutionize journalism. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

5W PR

FEBRUARY 16, 2021

What it found is that Instagram appeared to be the rising star among advertisers in 2020. However, sports media, press, magazines/journals, nonprofits, government, and ecommerce saw big increases in average engagement rates per post. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Social Media 88

Social Media Healthcare Brand Branding 88

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. 57% are neutral about trust in NGOs.

Government 143

Government Survey Ethics Media 143

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Measured on clicks, quick hits.”

Media Relations 113

Media Relations Media Survey Pitching 113

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor.

Viral 68

Viral Journalism Analytics Case Study 68

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. Today, Guest posting and guest posting sites continue to climb in popularity.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

SEPTEMBER 10, 2016

It’s hard to measure but there’s negative consequences for not doing it.”. ” Certainly, the digital fingerprints of the web provided better mechanisms to measure indicators in these areas. There are, it seems, two ideological camps: “can’t measure” and “measure everything.” You can’t buy it.

Marketing 60

Marketing Measurement B2B Content Marketing 60

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. PR is a social science. Happy New Year.

Government 103

Government Education Print Ethics 103

Cision

DECEMBER 29, 2015

Learn how to build a brand journalism program with Cision’s free white paper! Episodic and series-based content is one of the most powerful tools to engage and entertain audiences, in equal measures. . From reviews, to social posts and blogs, user-generated content is set to become an integral part of content marketing.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Waxing UnLyrical

JULY 12, 2011

On July 5, the #measurePR chat discussed AVEs, specifically a Wall Street Journal Numbers blog post that challenges the notion that publicity can be equated with paid advertising. That led to a discussion about what the obstacles are for putting outcomes-based measurement in place. Here's her quick recap.

Measurement 69

Measurement Journalism Print Analysis 69

PRSay

JANUARY 27, 2017

On Wednesday, the company wrote in a blog post : In the five months since it launched, stories has grown considerably. Instagram continued: Ads in stories will let you use targeting, reach and measurement capabilities that make your ads personally relevant to the people you want to reach—which is unmatched in a stories experience today.

Instagram 60

Instagram Analytics Advertising Advertising 60

Cision

SEPTEMBER 28, 2015

” – Journal of Advertising Research 3. The general disagreement about the value of influence marketing lends credence to this point of view (value approximation is imprecise in most things digital), but if influence was a reliable conversion channel it could probably be measured pretty easily (with referral codes or tags).

Marketing 120

Marketing Groups Journalism Social Media 120

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. A contest that pits two groups head to head in direct social media feud?

Journalism 70

Journalism Local Social Media Twitter 70

Shift Communications

SEPTEMBER 14, 2016

These two efforts need to work in unison to amplify your company’s messaging, support your brand and drive measurable results. While coverage in the New York Times or Wall Street Journal is always a tremendous asset to brand building, it doesn’t always help achieve other goals you’ve defined for the year. Here’s how: Establish Goals.

Strategy 60

Strategy Marketing Data Content Marketing 60

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 97

Agency Trends Marketing Survey 97

PR Breakfast Club

MAY 12, 2014

The Federal Alcohol Administration Act strictly prohibits misleading health-related claims on alcohol labels and advertisements. According to the spirits lobby DISCUS , “Beverage alcohol advertising and marketing materials should not contain any curative or therapeutic claim except as permitted by law.”

Chemicals 50

Chemicals Pitching Study Advertising 50

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Originally published for the Jaffe Blog: [link].

Social Media 83

Social Media Pitching Media LinkedIn 83

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). Statistics about content marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Originally published for the Jaffe Blog.

Social Media 60

Social Media Pitching Media LinkedIn 60

OnePitch

MAY 12, 2022

With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. Important tip: if you’re a blatant advertisement for your company, you’ll never be invited back. What’s your best tip for measuring PR for broadcast coverage? Want more blogs like this?

Strategy 52

Strategy Interviews Pitching Energy 52

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion. they produce.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. Let’s not post new blog content 4x a month if that frequency isn’t working anymore.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. 65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. How do you measure influencer marketing results?

Survey 96

Survey Journalism Study Pitching 96

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Critical Mention

JANUARY 3, 2018

Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Gone are the days of using AVEs (advertising value equivalents) or the number of clips or impressions as ways to gauge success. How do you improve your measurement skills? Offer to guest blog.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Sword and the Script

MARCH 10, 2019

The survey identified the top five reasons for firing an agency as follows: 1) cost (81%); 2) poor client service (47%); 3) inability to measure ROI (41%); 4) too much “hand-holding” (32%); 5) taking more work in-house (30%). 3 PR Trends in Tactics, Measurement and Organization. content marketing (64%). white papers (36%).

Survey 103

Survey Media Relations Corporate Communications 103

Beyond PR

JANUARY 18, 2018

Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. We have lived in an advertising-centric world. But as we’ve moved into the Age of the Customer, advertising has become less effective.

Media 75

Media Advertising Advertising Measurement 75

Sword and the Script

NOVEMBER 7, 2023

A blog post published online said its platform will “generate a tailored list of recommended journalists wherever you’re adding contacts. PR measurement. Roughly half of respondents (47%) say they spend at least 25% of their time on PR measurement, the survey found. (click image for higher resolution) 2.

Employee 141

Employee Software Survey Tools 141

Sword and the Script

OCTOBER 15, 2019

When you do advertise, don’t just rely on one link and single tweet. A big announcement ought to have multiple assets already in the plan – a press release, blog post, short video, and graphics for example – so you are just making use of the tools you have, not inventing new ones. That’s what makes it cost-effective.

B2B 78

B2B Facebook Advertising Advertising 78