Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.”

Pitching 174

Pitching Journalism Video Advertising 174

Maxim Behar

OCTOBER 19, 2022

Why are newspapers going away? Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable. Television is also measurable, but all these agencies - they can be somehow modified. These are important things because television lives off advertisers.

Television 52

Television Wireless Advertising Advertising 52

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. When she first moved to Texas, Bernadette didn’t set out to create a PR agency right away. Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. My daily newspaper of choice is…The Wall Street Journal. The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Ethical Voices

OCTOBER 24, 2022

She has spent her career in PR agencies with a penchant for crisis communications. I started my PR career interning at The McCray Agency in San Diego and ended up graduating early to start my PR career there. I then moved to another PR agency and ended up being a product of the Great Recession and was laid off.

Ethics 50

Ethics Interviews Advertising Advertising 50

The Hoffman Agency

FEBRUARY 1, 2021

The client was desperate to get some exposure in it (for himself, I’d add — he was expecting an interview with the publication), but had little to no regard to the editorial integrity involved. Importantly, the PR agency and client work closer together on landing these pieces. I might even have some savings. It takes them knowing you.

Publicity 36

Publicity How To Agency Pitching 36

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. 66% said newspapers. The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). 16% on marketing analytics.

Marketing 65

Marketing Survey Study B2B 65

5W PR

APRIL 8, 2021

Before the internet, press releases used to only get sent to journalists, and if they were considered to be subpar by the newspaper, they would never get published. If you do this, you just might get a phone call that requests an interview. Its purpose is not to advertise a product even though that would be a great byproduct.

Engineering 128

Engineering Writing Social Media Report 128

Maxim Behar

OCTOBER 15, 2023

You can't do that sort of thing in a newspaper or on TV. Host: Then in those years when you were in the plant you made your first newspaper? Host: What I read about you and found curious is that you participated in the creation of the newspaper "Standard". We wanted to make a serious newspaper. Maxim: Yes. I said, "Sure."

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Maxim Behar

JANUARY 28, 2024

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. We put a lot of hopes in it, and many of them are justified. Host: Welcome!

Radio 59

Radio Ethics How To Writing 59

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. Don’t fight it?

Marketing 120

Marketing Analytics Measurement Data 120

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Dr Jon White is a reflective PR practitioner and scholarly provocateur.

Government 103

Government Education Print Ethics 103

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). A few days after that, the journalist resigned from his position.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). A few days after that, the journalist resigned from his position.

Journalism 40

Journalism Reputation Ethics Corporate 40

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By Examples include: The World of Coca-Cola in Atlanta, Georgia, puts on display the soft drink brand’s old advertisements and bottle memorabilia, as well as a vault containing the secret formula.

Corporate 48

Corporate Examples Storytelling Brand 48

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. I did reference Gini Dietrich ‘s blog post of what to look for in a PR pro/agency when hiring one. Here’s what we were looking for and tips on rocking the interview: 1.

Brand 70

Brand Branding Local Interviews 70

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Advertising makes stories up and shares them.” ” The problem is that advertising is often better at telling stories, but that today people prefer the truth so PR needs to tell its true stories better.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. She’s done an extensive survey and in-dedpth interviews. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm.

Sports 0

Sports Leadership Internal International 0

Mindful Marketing

SEPTEMBER 11, 2015

I’ve always been a news junkie – my mother instilled a love of the news in me at an early age by always having newspapers and weekly magazines around the house. In this business, we’ve all had humorous client requests or reporters that have asked for things that seemed a bit out of bounds.

Marketing 50

Marketing Wireless Software Journalism 50

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. He said, no, let's meet then. It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

JANUARY 17, 2023

I have an affinity because I recall being a young account executive getting envelopes of newspaper clippings in the snail mail from their team in Maine. Q&A: PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. Resources: newsroom , company blog , news search. On the radar.

Technology 93

Technology Software Resources Pitching 93

MaccaPR

SEPTEMBER 3, 2014

So what’s the secret behind your agency or company successfully breaking a world record for maximum social media engagement, traditional media coverage and global brand buzz? Nissan (largest indoor illuminated advertising billboard). Priceline Pharmacy (world’s longest chain of selfies). ” says Antoniou.

Viral 88

Viral Marketing Guidelines Local 88

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. We recommend that our clients advertise on at least one of their social channels to their target market. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

NewsWhip

JUNE 23, 2021

Agency of the future | Jump to text. And Zach, I think it’d be good to learn more about yourself, your role, the insights team at Kivvit, as well as getting a sense really of what his concept of the agency of the future means for you and for Kivvit. And it’s almost ironic to talk about agency of the future.

Data 78

Data Media Analytics Energy 78

Stephen Waddington

DECEMBER 24, 2019

In this guest post I asked agency owner and Conservative Party campaigner Graham Robb to write about this experience of the 2019 General Election. After undertaking a set of the usual sceptical TV interviews Boris was about to get on the bus when Stephen, with his sign, asked for a picture with the lads. By Graham Robb.

Newspapers 78

Newspapers Film Local Policies 78

Cision

FEBRUARY 11, 2016

In this interview, she reveals what it was like to work in the White House, the major communication trends that have affected the PR industry and how to adapt to those ever-evolving trends. My daily newspaper of choice is…The Washington Post. Kathy Jeavons, senior vice president of public affairs at Story Partners, a Washington, D.C.

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Today people want truth and authenticity.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

Bad Pitch Blog

OCTOBER 23, 2006

They’ll keep dialing and talking, rolling along regardless of what’s in their way—until someone agrees to interview their client. Phone rings, I pick it up and say my name, a young girl asks for a BEAT reporter who left here for another newspaper earlier this year. The Bad Pitch Blog calls this condition Steamroller PR.

Pitching 40

Pitching Newspapers Report Media Relations 40

Maxim Behar

JULY 9, 2023

He's the chairman of the World Communications Forum Council in Davos, chairman of the World Association of PR Agencies. Maxim Behar was one of the founders of the newspaper “Standard” in the early years of free press in the country. You can watch the whole interview here. He constantly publishes up-to-date information and news.

Communications 52

Communications Policies System Government 52

Maxim Behar

JULY 9, 2023

He's the chairman of the World Communications Forum Council in Davos, chairman of the World Association of PR Agencies. Maxim Behar was one of the founders of the newspaper “Standard” in the early years of free press in the country. You can watch the whole interview here. He constantly publishes up-to-date information and news.

Communications 52

Communications Policies System Government 52

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Exhibit A: The Death Knell of “Advertising’? A former Edelman PR executive published a 300-page book. Its title: “Trust Me, PR Is Dead.”. Why do I know that?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48