Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Public relations statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

PR Fuel

APRIL 9, 2021

It’s difficult to get a reporter’s attention these days. They are constantly being pitched new stories and pitches that they can’t possibly cover. It takes some serious creativity to stand out from the pack, but it is possible with perfect PR pitch strategies! We all know journalists are busy people.

Pitching 60

Pitching Strategy Examples Report 60

OnePitch

JANUARY 3, 2023

As the consumer travel reporter, Zach covers travel, primarily writing about and focusing on airlines and aviation. During the podcast episode, Zach shares more about his process for responding to pitches, the best ways to approach him with an embargoed pitch, how he’s managed to build close relationships with sources, and more.

Travel 52

Travel Transportation Pitching Data 52

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). Talkwalker scans various online platforms and notifies you when your brand gets mentioned. So, the best way to generate links is to use white hat tactics to build links naturally.

Tools 71

Tools SEO Analysis Google 71

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here.

Pitching 88

Pitching Report Software Survey 88

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). Talkwalker scans various online platforms and notifies you when your brand gets mentioned. So, the best way to generate links is to use white hat tactics to build links naturally.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). Talkwalker scans various online platforms and notifies you when your brand gets mentioned. So, the best way to generate links is to use white hat tactics to build links naturally.

Tools 62

Tools SEO Analysis Google 62

PR Fuel

JULY 1, 2021

It’s important to choose the right publications and journalists when building your media list. About 60% of consumers prefer to shop from familiar brands. If consumers don’t know who you are, they won’t trust your business. Instead, you can use press releases to boost brand awareness and recognition. Develop Your Media List.

Guidelines 65

Guidelines Pitching Analytics Social Media 65

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 62

Tools Blogging Pitching Google 62

Presspage

JULY 25, 2018

The last thing you want is for reporters to delete your press release the moment the email notification pops up on their screens. Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. ” 7.

Wikipedia 103

Wikipedia Writing Video Report 103

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day.

Survey 90

Survey How To Reddit Pitching 90

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. Where does the time go? If you write a nice note, I might just give it to you.

Analytics 67

Analytics Report Technology Pitching 67

Buzzstream

OCTOBER 17, 2018

For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape. At Fractl, we’ve executed Halloween, Christmas, Thanksgiving, and New Year’s holiday campaigns on behalf of our clients for the past 6 years. What have we learned?

Pitching 105

Pitching Viral Data Content Marketing 105

Buzzstream

FEBRUARY 9, 2024

Just because most journalists agree that press releases are a top priority when looking for trusted sources doesn’t mean all press releases hit the mark. Product or Brand Launches Product or brand launch press releases can do wonders when trying to reach a new audience of potential customers about a new product or feature.

Examples 62

Examples Product Launch Data Report 62

Bianchi Biz Blog

OCTOBER 3, 2022

So, given that the pandemic continues to diminish, and the world continues to open up, CES 2023 promises to be an exciting showcase for the vehicle technology and mobility space. Looking at the numbers. 839,000+ mentions of CES2020 across social media platforms. CES remains a great venue for vehicle technology companies to show their stuff.

Automotive 128

Automotive Mobile Technology Hotels 128

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There are fewer reporters responsible for more stories. More than ever, reporters are reliant on existing content for developing coverage. More than ever, reporters are reliant on existing content for developing coverage. The pace of news is faster.

Interviews 60

Interviews B2B Media Report 60

Doctor Spin

JANUARY 27, 2022

Is it even possible to avoid stress in public relations? This post will provide several powerful mindsets and techniques to help communicators- and PR professionals avoid stress and mental illness. We know way more about quantum mechanics than what’s happening inside our brains when communicating.

Publicity 52

Publicity How To Industry Study 52

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. OnePitch has set out to be a pitch broker between PR pros and reporters. Best of all, it’s free with registration.

Marketing 63

Marketing Pitching Corporate Tools 63

Beyond PR

APRIL 6, 2016

By not targeting the right contacts, your perfect pitch can fall on deaf ears. To avoid this pitfall and earn media coverage, you must give thought to every media list, tailoring it to the appropriate audience for each story or piece of content you launch. Determine your scope. Does it require national attention? Do your research.

Pitching 40

Pitching Media Radio Print 40

PR Fuel

OCTOBER 30, 2018

And it’s true that email “open rates” have declined. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. When people sign up or subscribe, they should receive a welcome email from your business. have proliferated.

Communications 40

Communications Pitching Writing Social Media 40

Flatiron Communications

JANUARY 11, 2018

When PR Turned to the Dark Side ”). 2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? they produce.

Pitching 43

Pitching Journalism Tools Agency 43

PR Fuel

OCTOBER 16, 2018

When you stop and think about it, however, you probably learned everything you need to know even before you hit first grade. This is a lesson that sometimes comes back to bite PR pros when they’re not paying attention. How much do we forget this when a crisis happens to our company or business? Say You’re Sorry.

Web 40

Web Pitching Local Report 40

Stephen Waddington

NOVEMBER 19, 2017

It’s based on insight from my day job working at Ketchum and incorporates crowdsourced feedback to an initial draft. I’ve included data and links to third parties wherever appropriate. I’ve also included a call to action that may be helpful in your planning for 2018. 1 Professional status: public relations.

Publicity 164

Publicity Ethics Data Community 164

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. What is a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. What is a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. My own predictions are included at the bottom.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

MaccaPR

DECEMBER 1, 2015

And why should your marketing department strive to be open to talent that’s from Mali as well as Minnetonka, from Ecuador as well as Edina? But when the agency showed the same TV spot to black women, they felt the kids’ behavior in the spot was rude and obnoxious. Should we care that barely 4.5 Paul residents are minorities.

Marketing 48

Marketing Advertising Advertising Agency 48

ZudePR

JUNE 6, 2016

Do you struggle to get stuff done? Achieve things. Have you installed every productivity app and extension known to man? Yet still you spend your days in a distracted fuzz. Waiting for the inevitable finger of doom to swipe the smartphone of oblivion. ​Do Do you want to do something about it? Learn new habits? My favourite seven. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Bad Pitch Blog

SEPTEMBER 26, 2006

This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. Local law enforcement has confirmed numerous reports of sightings of this mysterious naked man have been logged in throughout the Summer months. "It''s This is one of those times.

Pitching 40

Pitching Retail Print Report 40

Bad Pitch Blog

MARCH 29, 2009

4 Read over your email before you send it, even when you’re in a hurry! 6 In the body of the message mention any attachments and tell the recipients exactly what they contain. 6 In the body of the message mention any attachments and tell the recipients exactly what they contain. 10 Never send email when you’re angry.

Writing 45

Writing Print Groups Pitching 45

ZudePR

MAY 31, 2015

Let me open the door to a new world for you? Walk through the door and when you’ve stopped blinking, I’ll show you the light. And if, when you get to the bottom of this post, you agree with me and the 36 experts’ experiences , share the secret with your friends. You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81