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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. One example?

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Download the report!

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Here Are The Consumer Behaviors That Will Continue Into 2024

5W PR

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, inter͏act with brand͏s, and prioritize their well-being.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. So, let’s focus on trends particularly relevant to ecommerce and social media integration.

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Navigating the Evolving Beauty PR Landscape in 2024

5W PR

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Influence of sustainability Sustainability is no longer a trend but a central pillar of the beauty industry.

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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

Here are some amazing Gen Z-driven PR opportunities to take advantage of in 2024. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials. Keep Up With Trends Gen Z is constantly evolving, so businesses must keep up with the latest social media and PR trends to stay relevant.

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PRBI Barometer: 2023 Brings Higher Expectations of Ethical PR

Scott Public Relations

PRBI member Brunnen Communications’ (Helsinki, Finland) latest annual PRBI Barometer released this month at the AGM in Milan, surveys the views of PR and comms agencies in more than 40 countries on changes in PR trends and communication priorities. The annual survey, and the next set of results will be published in the spring of 2024.

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