Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.

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Automotive Mobile Government Technology 99

Bianchi Biz Blog

SEPTEMBER 21, 2023

However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. A combined 4,815 media representatives attended CES 2023. domestic and 35.5% international.

Technology 93

Technology Automotive Mobile Interviews 93

Agility PR Solutions

FEBRUARY 4, 2024

Technology advancements give retail marketers and communicators some terrific advantages when it comes to understanding consumers, but it’s a double-edged sword in other ways.

Consumer 96

Consumer Retail Brand Branding 96

5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. Preparing for CES involves strategic planning, effective communication, and a keen understanding of industry trends.

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How To Analysis Resources Trends 78

Konnect Agency

NOVEMBER 20, 2023

2024 is just around the corner, and it promises to be a year brimming with exciting opportunities and fascinating marketing trends that will shape the strategies of brands in the coming year and beyond. Every four years marks a time of chaos in the political landscape of Americans across the country and 2024 is no different.

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Trends Strategy Crisis Management Technology 52

Bianchi Biz Blog

JUNE 29, 2023

January will be here before you know it, so it’s time to start planning for CES 2024. So, if you haven’t saved your spot for 2024, lock down your space by contacting the Consumer Technology Association (CTA). Strategy planning: Next up, start working on key messaging and defining your key objectives for CES 2024.

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Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

5W PR

JANUARY 3, 2024

These events serve as hubs of innovation, networking , and education, where attendees can connect with industry leaders, stay abreast of the latest trends and technologies, and gain valuable insights into the future of retail. From fashion and electronics to beauty and grocery.

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Retail Conference Trends Technology 78

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. So, let’s focus on trends particularly relevant to ecommerce and social media integration.

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Social Media Media Mobile SEO 86

The Hoyt Organization

JANUARY 8, 2024

This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. Here are some amazing Gen Z-driven PR opportunities to take advantage of in 2024.

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Consumer Social Media Education Advertising 91

Bianchi Biz Blog

JULY 20, 2023

While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024.

Automotive 57

Automotive Mobile Transportation Internal 57

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal.

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Marketing Newspapers Print Local 106

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

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Conference Nonprofit Education Healthcare 78

Bianchi Biz Blog

FEBRUARY 12, 2024

Can you tell us what types of stories, trends or issues are on your radar now? My beat encompasses electric vehicles, autonomous driving, charging infrastructure and anything else that’s fascinating at the intersection of sustainability, technology and transportation. What advice do you have for PR people that want to pitch you?

Meeting 86

Meeting Report Transportation Automotive 86

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 192

Writing Communications Marketing B2B 192

Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. We might live in an era of technological displacement and growing impersonalization, but when it comes to public relations strategy, the human element will only become more central.

Strategy 96

Strategy Publicity Media Video 96

Prohibition

FEBRUARY 2, 2024

It’s the first campaign round up of 2024 – and here’s what we’ve loved so far. To celebrate the launch of the Samsung Galaxy S24 and new Galaxy AI technology, the tech giants lit up London’s skyline with over 550 drones. You survived January. Samsung’s product launch drone display No need to panic, the aliens haven’t landed.

Marketing 62

Marketing Film Creativity B2C 62

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Download the report!

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Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. To the average consumer, AI likely snuck up like a mysterious, unknown entity. Content Creation and Curation: AI technologies can assist marketers in creating and curating content.

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Communications Marketing Technology Data 40

Bianchi Biz Blog

JULY 10, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I try to focus on stories and angles that are aimed directly at ordinary consumers (or car enthusiasts.) I also consult on audience and editorial strategies for a few startup publications in the tech and automotive spaces. (If

Meeting 83

Meeting Report Automotive Media 83

5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, inter͏act with brand͏s, and prioritize their well-being.

Consumer 78

Consumer Ethics Trends Mobile 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. They paused the program for 2023 but plan to resume in the new year (2024). PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. When I began, I had no idea what to expect.

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Agency Energy Crisis Management Industry 88

Bianchi Biz Blog

OCTOBER 19, 2023

CES 2024 – the largest in-person independently audited tech event in the world – continues to gain momentum and is on track to surpass the 2023 version of the show in terms of the number of attendees, exhibitors and global media. And that includes the vehicle technology and advanced mobility segment of the annual show.

Automotive 87

Automotive Mobile Software Technology 87

Landis PR

DECEMBER 11, 2023

Now is the time to plan for 2024. The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. For the original blog, please visit here.

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Strategy Company Communications Construction 59

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased.

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Media Radio Print Newspapers 102

Bianchi Biz Blog

MARCH 7, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. This multifaceted economy highlights Israel’s significant role in shaping global trends in technology and business. million users Instagram : 4.19 million users X : 2.2

Print 104

Print Marketing Real Estate Automotive 104