Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. First, I am NOT a trend expert. See the full webinar and slide deck below.

Social Media 186

Social Media Trends Marketing Media 186

Institute for Public Relations

MARCH 22, 2023

The Academic Society for Management & Communication identified five trends destined to influence communication practice in the near future. The most relevant trends found for corporate communication in 2023 were:1.)

Corporate 105

Corporate Trends Communications Technology 105

Agility PR Solutions

MARCH 18, 2024

Despite a host of challenges, a decisive majority of small and mid-market businesses (SMBs) surveyed for a new report from small business automation software firm Keap met or exceeded their goals in 2023.

Trends 105

Trends Small Business Software Survey 105

PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. Will 2023 bring economic rebound, or recession? Reevaluating Twitter.

Trends 124

Trends Pitching Twitter Nonprofit 124

The Hoyt Organization

DECEMBER 17, 2022

The public relations industry has seen many changes in recent years, and these trends are only expected to continue in the years ahead. 7 Public Relations Trends For 2023 Here are the newest PR trends that will shape the […]. The post Public Relations Trends For 2023 appeared first on The Hoyt Organization.

Trends 110

Trends Publicity Technology Industry 110

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. What are the PR industry trends for the new year? The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024.

Trends 333

Trends Industry Government Data 333

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising.

Trends 78

Trends Retail Advertising Advertising 78

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

PR teams need to note what’s driving trends in content consumption – whether it be convenience, price point, overall user experience, or anything else. For an imaginative PR team, this opens up new avenues presented by current media consumption trends. Only then can we understand where brand conversations and messages make sense.

Trends 320

Trends Mobile Twitter Consumer 320

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. And 2023 has certainly been a year of wild experiences for PR professionals. Here’s a countdown of the five Crenshaw blog posts that have attracted the most attention throughout 2023.

Construction 182

Construction Storytelling Tools B2B 182

Agility PR Solutions

SEPTEMBER 21, 2023

Every holiday shopping season holds great promise for brands and retailers, and the smart ones watch the early trend predictions and adjust accordingly—and this year (besides affordable pricing), it looks like sharpening up website performance, smoothing out the post-purchase experience, offering fast delivery, and being ready with stock early will (..)

Trends 179

Trends Retail Brand Branding 179

5W PR

NOVEMBER 14, 2023

Sept + Oct 2023 Newsletter: What’s Up with Gen Z!? Here’s what you need to know what know about the most trend-obsessed generation in history:  Gen Z Slang Gen Z Slang is actually pretty spot on, check out some of their word creations! Beauty Trends We Love: Blueberry Milk Nails – Stylized way of saying “light blue nails”.

Trends 78

Trends Fashion Film Viral 78

Onclusive

OCTOBER 9, 2023

But here are some of the best takeaways: Mark Zuckerberg ranks number one for the first time in 2023 The Meta CEO jumped up two places to top position on the Onclusive CEO index , pulling ahead of rival Elon Musk. US CEOs accounted for 50% of all media mentions relating to regulation From July to September 2023.

Media 195

Media Reputation Data Leadership 195

5W PR

NOVEMBER 2, 2023

The Top Trends in Gaming from G2E 2023 The Global Gaming Expo (G2E) 2023 gathered professionals in the gaming and gambling industry to discuss the latest trends and challenges. The event showcased key gaming trends that will shape the industry in the future.

Trends 78

Trends Sports Advertising Advertising 78

ImPRessions - Crenshaw Communications

AUGUST 31, 2023

For PR and communications professionals, staying on top of industry trends is vital. SaaStr Annual 2023 , which bills itself as “the world’s #1 cloud gathering,” will kick off next week, so we spent some time reviewing the agenda and featured speakers to better understand possible topics, issues, and questions. One to watch?

Leadership 182

Leadership Creativity Trends Resources 182

Onclusive

OCTOBER 9, 2023

But here are some of the best takeaways: Mark Zuckerberg ranks number one for the first time in 2023 The Meta CEO jumped up two places to top position on the Onclusive CEO index , pulling ahead of rival Elon Musk. But do you also track mentions, sentiment, and trending topics related to your CEO and organization?

Media 195

Media Reputation Data Leadership 195

Agility PR Solutions

MAY 8, 2023

With the rise of social media and the ever-growing importance of data analytics, PR professionals must stay in touch with the latest trends and technologies to stay relevant and to help the companies that they […] The post 7 important PR trends to watch in 2023 and beyond appeared first on Agility PR Solutions.

Trends 105

Trends Analytics Technology Data 105

Agility PR Solutions

DECEMBER 4, 2022

The post 4 influencer marketing trends to expect in 2023 appeared first on Agility PR Solutions.

Trends 157

Trends Marketing Social Media Brand 157

Agility PR Solutions

JULY 18, 2023

Social media trends move at light speed, and keeping up with the best engagement practices at any given moment can be the difference between digital campaign virality and vanquishment—and social media video is all the rage right now, according to new research from customer engagement platform Emplifi, which provides marketers and communicators with (..)

Social Media 147

Social Media Video Trends Viral 147

Agility PR Solutions

OCTOBER 30, 2022

Technology plays a major role in virtually every facet of business, and keeping up with the latest trend in the fast-moving field of tech is critical for strategic success. The post Top 10 strategic technology trends for 2023, according to Gartner analysts appeared first on Agility PR Solutions.

Technology 110

Technology Trends Publicity 110

Agility PR Solutions

JANUARY 9, 2023

New trend predictions from Boston-based FRESH Communications offer a FRESH perspective on how journalism focused on health, food, and lifestyle will evolve in 2023. The post 3 trend predictions for wellness journalism in 2023 appeared first on Agility PR Solutions.

Journalism 86

Journalism Trends Brand Branding 86

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Here are a few predictions that PR pros should take note of as we enter February.

Trends 183

Trends B2C Video Measurement 183

Agility PR Solutions

NOVEMBER 21, 2023

And this goes for […] The post Trends and expectations surrounding Black Friday 2023: Why consumers will shop less—and spend less—this year appeared first on Agility PR Solutions.

Trends 105

Trends Consumer Publicity 105

Agility PR Solutions

JUNE 19, 2023

PR professionals must prioritize crafting authentic human narratives to establish deeper connections with their target […] The post 7 important PR trends driving the industry forward in 2023 appeared first on Agility PR Solutions. Traditional press releases alone are no longer sufficient.

Trends 94

Trends Industry Video Social Media 94

5W PR

JULY 18, 2023

Here’s what you need to know what know about the most trend obsessed generation in history: Gen Z Slang Camp : Something that is ironically trendy (EX: Crocs embody the camp aesthetic). The trend has sparked a big debate about the differences between the two generations. There is no color in this look – just bronzy warmth!

Trends 78

Trends Fashion Groups Social Media 78

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. However, according to reporting from Forrester, #ads are “just the tip of the iceberg” when it comes to creator marketing in 2023. Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.

Creativity 156

Creativity Meeting Advertising Advertising 156

Agility PR Solutions

OCTOBER 29, 2023

2023 has been a milestone year for business technology, with the arrival of generative AI reshaping operations and productivity levels for companies of all shapes and sizes worldwide. Here are 10 strategic tech trends coming your way in 2024 appeared first on Agility PR Solutions.

Trends 110

Trends Technology Company Publicity 110

Prowly

JANUARY 16, 2023

In this chat, we’ll talk with CEOs and PR experts about the latest trends, anti-trends and challenges in PR, and also discuss how to navigate them. The post Prowly #PRChat with CEOs and PR experts about PR trends and challenges in 2023 appeared first on Prowly Magazine.

Trends 104

Trends How To Industry 104

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? CTV has been a huge trend, and 2022 has been a banner year for it. One of ours is ad tech.

Retail 170

Retail Brand Branding Privacy 170

Agility PR Solutions

OCTOBER 24, 2022

New research from food innovation and insight specialist Innova Market Insights identifies the leading trends for marketers and communicators to […]. The post Top trends for 2023 for food and beverage brands appeared first on Agility PR Solutions.

Trends 94

Trends Brand Branding Technology 94

Agility PR Solutions

JANUARY 2, 2023

In 2023, companies have the opportunity to gain a larger slice of market share as the newest generation of spenders, Gen Z, has an estimated $360 billion in buying power. The post 4 direct marketing trends positioned to boost ROI in 2023 appeared first on Agility PR Solutions. The key […].

Trends 86

Trends Marketing Company Publicity 86

Agility PR Solutions

JANUARY 11, 2023

As the new year begins in a landscape of increasingly saturated marketplaces, both in-house and agency marketing leaders alike are in agreement: In 2023, brand loyalty and authenticity will be king, according to new research from marketing intermediary The GO!

Trends 110

Trends Marketing Survey Resources 110

Agility PR Solutions

MARCH 20, 2023

New research from talent solutions and business consulting firm Robert Half reveals five remote […] The post 5 trends to know for 2023 about the state of remote work appeared first on Agility PR Solutions. But after several years of adjusting, where do they stand when it comes to working in the office versus anywhere?

Trends 94

Trends Employee Publicity 94

Agility PR Solutions

JANUARY 11, 2023

2023 is here, and with the new year comes a renewed opportunity for growth and change across industries. The post 3 trends to watch in 2023 that will optimize your public relations appeared first on Agility PR Solutions.

Trends 86

Trends Publicity Creativity Meeting 86

Agility PR Solutions

AUGUST 24, 2023

With a keen eye for emerging trends, Michael Quoc, founder of tech accelerator Demand.io What’s in store for the quickly-evolving e-commerce landscape in the coming months—the approaching holiday season and into next year?

Trends 78

Trends Consumer Brand Branding 78

5W PR

MARCH 14, 2023

Here’s what you need to know what know about the most trend obsessed generation in history: Gen Z Slang Gen Z has given words a whole new meaning! The post Gen Z Trends: January + February 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm. – we don’t gatekeep over here!

Trends 88

Trends Fashion Travel Hotels 88

Agility PR Solutions

FEBRUARY 6, 2023

As business leaders and marketers prepare for a year that’s sure to bring new challenges—but also opportunities—new research from Deloitte guides them through uncertainties that they may face in 2023, along with strategic approaches that may help propel their businesses forward.

Trends 78

Trends Report Marketing Financial 78

Institute for Public Relations

DECEMBER 18, 2023

… Continue reading Trends in Marketing and Communication Leadership in 2023 and Beyond → A survey of 193 professionals in marketing and communication leadership roles was conducted from Sept. Key findings include: 1.) 68% of all leaders surveyed said their role is a mix of marketing and communication.

Leadership 52

Leadership Trends Communications Marketing 52