Bianchi Biz Blog

APRIL 17, 2023

How long have you been in journalism and how did you get started? And before that, I was an English and Journalism student at Bowling Green State University. – but we love her still), and spending time with my wonderful family, traveling as often as possible. What advice do you have for PR people that want to pitch you?

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Engineering Automotive Agriculture Media 77

Sword and the Script

SEPTEMBER 28, 2022

billion in 2022 and grow to $4.56 In other words, pitch a story , not a product. that’s written like journalism. The aforementioned eMarketing research says B2B ad spending on LinkedIn will grow by about one-third (29.7%) year-over-year in 2022. billion by 2024.”. Display ads are notoriously weak performers.

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B2B Marketing LinkedIn Content Marketing 89

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

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Survey Software B2B Pitching 146

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. And here we go the PR Tech Sum for the month of June 2022…. Pitching on Fridays. “We earned $13.9

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Software Internal International Pitching 85

Bianchi Biz Blog

OCTOBER 24, 2022

Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Stick to the keep-it-simple principle.

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Meeting Automotive Transportation Newspapers 59

Communications Conversations

JANUARY 10, 2023

No business pitch. So, how did I do in 2022 with my list? I missed the following folks in 2022 (but would definitely still be up for meeting in 2023): Renewal by Andersen’s Katie Zess. One of the many social folks with a background in journalism, I’d be interested in hearing about Stephani’s experience at St.

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Real Estate Meeting Hotels Exercises 60

Bianchi Biz Blog

AUGUST 23, 2021

How long have you been in journalism and how did you get started? I got a journalism degree in college but I graduated in 2008 — not the greatest time to try to find a writing job in the media industry in New York City. What advice do you have for PR people that want to pitch you? What isn’t being said?

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Meeting Report Transportation Media 98

Bianchi Biz Blog

MARCH 21, 2022

How long have you been in journalism and how did you get started? I needed a few extra course credits for the year, so because I’ve always loved to write, I opted to join some friends taking journalism. What advice do you have for PR people that want to pitch you? Compelling images to help illustrate content are also ideal.

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Meeting Newspapers Agriculture Media 73

Bianchi Biz Blog

APRIL 18, 2022

How long have you been in journalism and how did you get started? I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. What advice do you have for PR people that want to pitch you? Just understand the volume of material we get.

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Meeting Automotive Media Newspapers 78

Stephen Waddington

JULY 3, 2022

The event was pitched as a reboot of internal and external communication for stakeholders. Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv.

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Communications Software Internal International 129

OnePitch

JUNE 28, 2022

During the episode, Chris shares about what Morning Consult is, his process for finding unique stories to write, how you should structure pitches to send his way, and more. Do many, or all, or none of pitches convert to stories? Can we delve into this proprietary data that no one else has access to out there in the journalism world?

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Survey Pitching Technology Writing 78

Bianchi Biz Blog

OCTOBER 4, 2021

Among my next few assignments are a review of the 2022 Ford Maverick, coverage of the inaugural American Speed Festival at M1 Concourse in Pontiac, MI, a technical story on fuel cell development, a feature on “The Most Powerful and Brutal Racing Corvette ever designed” and profiles of two classic Mercedes owners. Email please!

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Automotive Meeting Engineering Media 75

Shift Communications

AUGUST 29, 2023

The AI PR landscape In December 2022, interest around generative AI exploded alongside ChatGPT’s release and quick adoption. Coverage shifted from ChatGPT (December 2022’s top topic) and general business education to real-world application and impact. So, we conducted a consumer survey.

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Survey How To Storytelling Corporate 60

Bianchi Biz Blog

SEPTEMBER 7, 2021

How long have you been in journalism and how did you get started? Bill to help pay for a journalism degree from Kent State, which I received at the beautiful intersection of 2009 economic collapse and decline of conventional journalism. What advice do you have for PR people that want to pitch you? I used the G.I.

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Meeting Transportation Media Journalism 90

Bianchi Biz Blog

MARCH 7, 2022

In 2022, it’s a goal of mine to be more purposeful in seeking out and covering the diversity of the industry, and to profile people in trucking from all different backgrounds, races, genders, religions, etc. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

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Meeting Automotive Media Transportation 81

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. It’s exciting to think about being featured on a tech segment on CNN or landing feature coverage in The Wall Street Journal , Wired or Automotive News.

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Automotive Mobile Technology Resources 74

Wadds Inc.

JULY 3, 2022

The event was pitched as a reboot of internal and external communication for stakeholders. Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a Professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv.

Communications 59

Communications Software Internal International 59

OnePitch

MAY 12, 2022

With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. Should PRos only be pitching individual journalists? I would only pitch individual journalists. You need an actual human being to care about your pitch and want to run with that story.

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Strategy Interviews Pitching Energy 52

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). Those pitches are limited to 200 words or less. Fair enough.

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Software Pitching Ethics Privacy 122

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. Sharma, Pace, and Isikoff (l.

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Conference Journalism Web Comparison 36

Bianchi Biz Blog

JANUARY 24, 2022

We recently completed the Live With AEye: Virtual CES 2022 webcast. How long have you been in journalism and how did you get started? Music and cars; I suppose that sums up my journalism career! What advice do you have for PR people that want to pitch you? I hope the NAIAS organizers do it again!

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Meeting Automotive Media Technology 78

Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. As long as it's coming from a genuine place, you can land some solid pitches. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022.

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Pitching Media Journalism Data 58

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 Media relations (and media pitching) continue to play a critical part in executing a successful PR strategic plan — and traditional media still matters.

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Media Radio Print Newspapers 104

Onclusive

SEPTEMBER 13, 2023

But as we mentioned, journalists receive numerous pitches every day. Address Potential Concerns If a journalist expressed reservations or concerns in response to your initial pitch, always address them in your follow-up. So leverage this as immediate evidence that backs up your narrative and makes your pitch more enticing.

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How To Resources Pitching Tools 195

PRSay

FEBRUARY 28, 2023

Know who you pitch. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. said his newsroom receives countless email pitches every day. Understand newsworthiness.

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Report Local Media Pitching 172

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. While buried in CES pitches, a journalist’s response to you might not be immediate.

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Automotive Mobile Technology Resources 107

Sword and the Script

NOVEMBER 8, 2022

I had a good conversation with Signal AI David Benigson in September 2022. Born in Portland, Oregon in 1927, Lokey attended Stanford University, from which he attained a bachelor’s degree in journalism in 1949. announces Q3 2022 results. 10 of the best PR campaigns of 2022 according to Meltwater. * * *. Content picks.

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Corporate Reputation Case Study Employee 78

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Or the Longview Journal in the case of this particular announcement. In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. ESG outlook.

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Software Case Study Advertising Advertising 119

Sword and the Script

DECEMBER 20, 2022

While my 2022 prediction about the move away from social media may have been a bit premature, as social media fragmentation continues and the instability of Twitter deepens, communicators will have to renew their focus on truly targeted communications both in terms of messages and channels. Local news and indy journalism more trusted. “I

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Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Audiences know the difference. ” ~ Carrie Eddins , Founder, The Blondepreneur 20.

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Writing Communications Marketing B2B 192

Bianchi Biz Blog

APRIL 4, 2022

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Target the pitch to me. While I hate to admit that I’m more likely to read a pitch if I already know you, that’s just sorta how humans work. Any pet peeves with PR people?

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Groups Meeting Automotive Media 97

Landis PR

JULY 5, 2022

Pitching remains a topic that fosters some strong reactions among the journalists in the survey. Pitches that are poorly timed, impersonal, impersonal, confusing or lengthy will continue to be ignored. We should note that half of the journalists surveyed receive up to five pitches daily – or as many as 25 a week.

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Survey Media Pitching Study 52

Bianchi Biz Blog

JANUARY 9, 2023

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? That said, just be prepared to talk about why the product or advancement your pitching is a benefit to human beings. You might also be interested in: Top 10 Meet the Media Profiles of 2022.

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Automotive Groups Meeting Technology 74

Sword and the Script

NOVEMBER 9, 2021

It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”. The report says journalism email open rates dropped 8% from 36% to 28%. Many (42%) want PR professionals to get familiar with their show by listening to multiple episodes before they pitch.”. These include the U.S.,

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Software Banking Technology Data 93

Bianchi Biz Blog

FEBRUARY 7, 2022

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Some sort of tension or conflict usually tells me there’s something to chase. If I’m reading a story and more questions pop up, that also means I have some digging to do. Tougher EPA rules may be the catalyst.

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Automotive Meeting Report Policies 90

Landis PR

MARCH 7, 2022

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Related Articles: DAILY DRIVE PODCAST: February 1, 2022 – Today’s headlines and the EPA’s more stringent emissions rules. Some sort of tension or conflict usually tells me there’s something to chase.

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Automotive Meeting Policies Media 52