Wadds Inc.

JANUARY 12, 2023

All have the potential to boost or bust an organisation’s reputation. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. Reputation in Business by Stuart Thomson. And it’s critical to every organisation, in every sector.

Reputation 98

Reputation Public Affairs Case Study Internal 98

PRSay

NOVEMBER 18, 2022

14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicators said their influence on the C-suite has increased. During his Nov.

Communications 86

Communications Survey Conference Corporate 86

NewsWhip

OCTOBER 11, 2023

As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. Brands can detect, analyze, and respond to any potential impending issue before it emerges and damages their reputation. But what global issues have we seen lately? Let’s take a look.

Reputation 78

Reputation Retail Nonprofit Viral 78

PR in High Definition

JANUARY 26, 2022

2022 is set to be a unique year in the comms world, as after two years of riding the wave of the pandemic, we are finally starting to see light at the end of what has been at times an incredibly dark tunnel. Maintaining synergy through employee comms. Download our guide to reputation management here. The post New year, new me?

Guidelines 62

Guidelines Employee Social Media Reputation 62

NewsWhip

JANUARY 11, 2023

In mid-December a TikTok creator’s video of an 82-year-old Walmart employee went viral, resulting in almost $100k being raised through GoFundMe, allowing the man to retire. The story about the 82-year-old employee accounted for 11 of those articles and together earned over 213k engagements. The story earned more than 74k engagements.

Brand 78

Brand Branding Viral Employee 78

PR in High Definition

FEBRUARY 27, 2023

billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Now more than ever, shaping reputation is crucial.

Reputation 62

Reputation B2C Ethics Trends 62

NewsWhip

DECEMBER 21, 2022

In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. This happened despite the previous CEO having spoken semi-publicly to employees about their fears, as covered by NPR. People often associate good employees with a good brand.

Brand 78

Brand Branding Policies Local 78

Prohibition

AUGUST 15, 2022

We are officially over half-way through 2022 – where is the time going! — Steven Bartlett (@SteveBartlettSC) January 7, 2022. — Punks With Purpose (@PunksWPurpose) January 25, 2022. — BBC News (UK) (@BBCNews) March 29, 2022. — TIME (@TIME) March 28, 2022. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions.

Construction 385

Construction Crisis Reputation Social Media 385

Onclusive

MARCH 9, 2023

Mentions of International Women’s day have risen since 2022 showcasing the importance for PR teams to engage with the topic for their brands and for their female employees. A brands reputation and values are becoming an ever-important factor for consumers. See our snapshot report for more detail here.

Internal 195

Internal International Brand Branding 195

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. So how do you get the most out of the PR firm relationship?

Agency 310

Agency Measurement Meeting Reputation 310

Reputation Us

SEPTEMBER 20, 2022

We’ve been advocating that companies hire a Chief Reputation Officer (CRO) for years— but don’t just take our word for it. Whoever reviews, redefines and reconstructs trust in your company has a direct link in the evolving chain of managing your solid corporate reputation. Your Chief Reputation Officer. You Better Believe It!

Reputation 78

Reputation Corporate Policies Ethics 78

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

PR in High Definition

JULY 28, 2021

Even in the summer months, we need to maintain that brand upkeep and to continue building up those company reputations. Now could be a good time to sit down with HR, to hear out opinions and concerns from employees – and more crucially, to act on them. Take time out personally but keep the company momentum going.

Reputation 62

Reputation Meeting Internal International 62

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. Wade in June 2022, a case that returned the question of abortion rights to the states. Ron DeSantis in March 2022. Now, some Americans demand that organizations behave like activists.

Brand 145

Brand Branding Nonprofit Government 145

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Such decisions have predictable consequences.

Twitter 78

Twitter Banking Financial Employee 78

Stephen Waddington

APRIL 6, 2022

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. Most companies are looking to their employees to help them determine their positions on societal issues. It’s an idealistic viewpoint.

Publicity 105

Publicity Corporate Employee Energy 105

Wadds Inc.

APRIL 26, 2023

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. Business that in September 2022 would have moved from pitch to contract to delivery within weeks is now taking several months to convert. The relationship between agency employers and employees has reset.

Agency 98

Agency Publicity Marketing Banking 98

PR in High Definition

APRIL 27, 2023

Due to its complexity, breaking ESG down for your audience is vital, whether that be clients, prospects, employees or investors. By not divulging any information, companies may be perceived as hiding something or already greenwashing which could also pose reputational risk and put them at odds with their stakeholders. Keep it real!

Policies 62

Policies Employee Ethics Survey 62

NewsWhip

OCTOBER 28, 2022

It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . Make no mistake, Kanye may go by a different name in 2022, but we knew who he was in 2013. . But wait just a minute: Adidas stock was already down 64% in 2022. The Story in a Nutshell .

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

PRSay

MAY 26, 2023

The winter storm of December 2022 caused equipment and staffing problems for Southwest and prevented about 2 million of its customers from reaching their destinations. We needed to be sure that we had good information getting out to our employees, so that they, in turn, could educate customers,” she said.

Airlines 60

Airlines Crisis Communications Employee 60

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. PitchBook says the company raised three rounds and grew to 210 employees. Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85

NewsWhip

SEPTEMBER 14, 2023

Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.” All in all, not a great month for Nike’s reputation. The post Barbie dominates August brand coverage appeared first on Newswhip.

Brand 78

Brand Branding Viral Apparel 78

NewsWhip

FEBRUARY 1, 2022

In the midst of talent wars, mixternal communications is a juicy topic at companies intent on attracting and retaining employees. For the first NewsWhip Pulse episode of 2022, we discussed how internal and external communications are becoming one. Quigley and Wright jump into the report to review some of these trends in more detail.

Communications 78

Communications Employee Internal International 78

Sword and the Script

JANUARY 9, 2024

Then in September 2022, Meltwater announced a “review of strategic alternatives.” A new Gartner report suggests a better corporate intranet can help engage and retain employees. He earned a reputation for PR measurement Ketchum and later in his role as CEO of PRIME Research ( acquired by Cision in 2017 ). Employee engagement.

Brand 147

Brand Branding Reddit Pitching 147

PRSay

DECEMBER 2, 2020

On rebuilding Boeing’s reputation: I don’t want to talk too much about it until the MAX is safely flying again. And we’re going to do about half of that in 2021, and probably the remainder in 2022. And frankly, that will speak more than any reputational campaign we can undertake. And that doesn’t mean just one flight.

Crisis Management 106

Crisis Management Crisis Crisis Communications Airlines 106

NewsWhip

JANUARY 26, 2023

The brand alone earned more than 21 million engagements to the 192k articles written about it in 2022, but when you reach the size the brand has, even news that seemingly has nothing to do with the company can end up having an impact. Sean deGroot, Manager, Communications Measurement & Insights at McDonald’s knows this all too well.

Communications 78

Communications Local System Data 78

Stern + Associates

AUGUST 5, 2022

Award-winning Harvard Business School Professor George Serafeim’s extensive research shows that when organizations embrace a strategic approach to managing environmental, social and governance (ESG) issues – and measure their progress – they can significantly boost their bottom line, reputation and ability to compete.

Handbook 62

Handbook Government Measurement Strategy 62

Wadds Inc.

SEPTEMBER 14, 2022

Center Parcs is a case study in how organisations make decisions that have a negative impact on their reputation. 1/2 — Center Parcs UK (@CenterParcsUK) September 13, 2022. It’s ultimately a failure of corporate governance. It emailed customers with bookings yesterday to inform them to make alternative arrangements.

Publicity 52

Publicity Case Study Government Study 52

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. In 2022, our business reached its 37 th year. Bureau of Labor Statistics concludes that 21.5%

Groups 103

Groups Employee Strategy Ethics 103

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Poppulo “laid off 80 employees at the end of April, including 20 workers in Colorado,” according to the Denver Post. Layoffs at internal comms platform.

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Heightened customer reputation, improvements to retain customers, reorganizations.”. More virtual events, remote employees require different channels of internal communications.”.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). And here we go the PR Tech Sum for the month of June 2022…. The report is based on a global survey of its employees. million in revenue in Q1 2022 , “an increase of 23.1% Indeed, I’m hoping I am.

Software 85

Software Internal International Pitching 85

Prohibition

APRIL 7, 2022

This makes regular monitoring of the platform more important than ever, to monitor your brand’s reputation and address public concerns as soon as possible. Employee advocacy is therefore definitely worth considering for your strategy. Facebook becomes the customer service go to for consumers. Tik-Tok continues to drive e-commerce.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

This makes regular monitoring of the platform more important than ever, to monitor your brand’s reputation and address public concerns as soon as possible. Employee advocacy is therefore definitely worth considering for your strategy. Facebook becomes the customer service go to for consumers. Tik-Tok continues to drive e-commerce.

Social Media 62

Social Media Trends Media Instagram 62

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”.

Interviews 98

Interviews Publicity Technology Social Media 98