PRSay

NOVEMBER 18, 2022

14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicators said their influence on the C-suite has increased. During his Nov.

Communications 87

Communications Survey Conference Corporate 87

NewsWhip

JUNE 21, 2022

Kantar’s report measures how meaningful, how different, and how salient brands are to consumers, and from that they have revealed a list of the top 10 most valuable global brands in 2022. However, media coverage of the company was significantly higher than Facebook, with over 407k articles being written about it. .

Facebook 138

Facebook Brand Branding Measurement 138

Institute for Public Relations

DECEMBER 12, 2022

This summary is provided by the IPR Digital Media Research Center. A survey of 1,492 employees was conducted from May 3–Aug. 27% of employees developing AI solutions within … Continue reading The State of AI in 2022 → The post The State of AI in 2022 appeared first on Institute for Public Relations.

Employee 52

Employee Survey Company Media 52

Communications Conversations

DECEMBER 20, 2022

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. LinkedIn says a whopping 30% of a brand page’s engagement comes from employees. but if I had to guess it would easily be north of 50% employee comments.

LinkedIn 74

LinkedIn Employee Survey Internal 74

NewsWhip

MARCH 14, 2022

The report asked in-house comms professionals about the unique challenges they are facing in 2022, ranging from reputation management, to real-time monitoring , to the looming threat of misinformatio n for brands. The post 2022 crisis & reputation study: Real problems, real-time solutions appeared first on Newswhip.

Reputation 78

Reputation Study Crisis eBook 78

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. minutes, it’s poised to be the top growing and engaged with platform in 2022. Publishers like Washington Post and Morning Brew set the bar, with employees acting out the latest news stories, delivering news in a more channel-appropriate format.

Pinterest 78

Pinterest YouTube Social Media Trends 78

PR in High Definition

JANUARY 26, 2022

2022 is set to be a unique year in the comms world, as after two years of riding the wave of the pandemic, we are finally starting to see light at the end of what has been at times an incredibly dark tunnel. Navigating the waves of social media regulation. Maintaining synergy through employee comms.

Guidelines 62

Guidelines Employee Social Media Reputation 62

NewsWhip

JANUARY 11, 2023

In mid-December a TikTok creator’s video of an 82-year-old Walmart employee went viral, resulting in almost $100k being raised through GoFundMe, allowing the man to retire. The story about the 82-year-old employee accounted for 11 of those articles and together earned over 213k engagements. The story earned more than 74k engagements.

Brand 78

Brand Branding Viral Employee 78

NewsWhip

DECEMBER 21, 2022

It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. People often associate good employees with a good brand.

Brand 78

Brand Branding Policies Local 78

Prohibition

AUGUST 15, 2022

We are officially over half-way through 2022 – where is the time going! Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. — Steven Bartlett (@SteveBartlettSC) January 7, 2022. Read our round up from last year, here.

Crisis 62

Crisis Viral Government Crisis Communications 62

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries.

B2B 156

B2B Leadership Communications Agency 156

Onclusive

MARCH 9, 2023

In celebration of International Women’s Day, we’ve looked at coverage of gender topics across social media , and how you can tailor your comms to be part of the conversation. International Women’s Day across social media International Women’s Day 2023 generated 478,064 social media items over the past week.

Internal 195

Internal International Brand Branding 195

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit.

Social Media 118

Social Media Fashion Media Travel 118

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. Yes, social media pushback can be constructive, yet it often spins out of control. To its credit, the social media manager for Duolingo posted a heartfelt apology. Taking full ownership.

Construction 385

Construction Crisis Reputation Social Media 385

NewsWhip

JANUARY 19, 2024

Advertisers have been wary of how Musk will alter content moderation on X since he took over in 2022, but his perceived endorsement of an anti-semetic conspiracy theory is what first urged brands to cease advertising in November. Here are some other brands that captured attention in the news and on social media.

Advertising 78

Advertising Advertising Brand Branding 78

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. Nearly two full weeks after protests by right-of-center celebrities and activists raged on social media, it finally issued a tepid response that said…well, not much. It was a lose-lose. That was great – until it wasn’t.

Banking 212

Banking Nonprofit Twitter Advertising 212

Communications Conversations

SEPTEMBER 14, 2022

The social media content world is an interesting place in 2022. This is what we see in our feeds from brands in 2022, right? Your employees! Couldn’t you work with a small group of employees and ask them to document their days or experiences with your brand? What do you see?

Brand 215

Brand Branding Instagram Video 215

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. In media relations, timing is everything. Be Responsive.

Agency 310

Agency Measurement Meeting Reputation 310

Stephen Waddington

APRIL 6, 2022

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. They also blame the politicians who share the same biased information on their social media channels to gain attention and votes. It’s an idealistic viewpoint.

Publicity 105

Publicity Corporate Employee Energy 105

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 176

Reddit Software B2B Technology 176

Sword and the Script

AUGUST 1, 2022

(Right-click and open image in a new tab for higher resolution) The survey was conducted in partnership between Ned’s Job of the Week (JOTW), which is edited and published by Ned Lundquist , ABC, IABC Fellow, and Sword and the Script Media by yours truly. Owned media is the top area of emphasis. When asked, “Why?” Concerns about bias.

Survey 130

Survey Communications Measurement Internal 130

Offleash

JULY 1, 2022

It seems like just last week that our teams were holding 2022 kickoff strategy sessions with clients and working with reporters on year-ahead predictions. 2022 has been a blur, but that’s a good thing. Media relations has always been an essential part of PR, and our work there for clients remains a big source of pride at Offleash.

Marketing 52

Marketing Media Community Analytics 52

NewsWhip

OCTOBER 28, 2022

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. Media really started paying attention on October 3, when the artist turned up at Paris Fashion Week alongside right-wing provocateur Candace Owens wearing “White Lives Matter” t-shirts.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

PRSay

SEPTEMBER 9, 2022

Disengaged employees dubbed “quiet quitters” now constitute at least 50 percent of the U.S. The trend, which see millions of people meeting only their minimum job descriptions and feeling psychologically detached from their work, has gained steam on social media. employees worsened during the second quarter of 2022.

Employee 78

Employee Survey Meeting Leadership 78

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. The platform has become notable for addressing issues in real time and continues to do so – making it one for social media managers to have eyes on at all times.

Social Media 62

Social Media Trends Media Instagram 62

PRSay

SEPTEMBER 27, 2023

Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. The study The study, conducted in the fall of 2022 by Dr. Marlene S. Practitioners in these professions face complex ethical dilemmas that require a solid foundation of knowledge and skills.

Ethics 189

Ethics Study Public Affairs Training 189

Wadds Inc.

APRIL 26, 2023

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. Business that in September 2022 would have moved from pitch to contract to delivery within weeks is now taking several months to convert. The relationship between agency employers and employees has reset.

Agency 98

Agency Publicity Marketing Banking 98

Communications Conversations

MAY 23, 2022

Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. However, according to a new survey by Social Media Today and Meltwater, a full 61% of companies now have social listening processes in place. Companies are leaving a lot on the table here.

Company 178

Company Reddit Employee Facebook 178

PRSay

JULY 10, 2023

Wade in June 2022, a case that returned the question of abortion rights to the states. Consider the ongoing fallout over the pressure that Disney faced from employees to respond to Florida’s Parental Rights in Education Act, signed by Gov. Ron DeSantis in March 2022.

Brand 145

Brand Branding Nonprofit Government 145

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. Instagram launches 3D avatars and story likes.

Instagram 62

Instagram Social Media Trends Media 62

NewsWhip

FEBRUARY 11, 2022

As part of that, we spotlight a specific topic that is gaining media and public interest across the web and discuss its impact. . Let’s jump right into this week, beginning with February 7th, 2022. Feb 9th: The top publishers of January 2022 on Facebook. Feb 10th: Dollywood to offer free tuition to employees.

Employee 78

Employee Crisis Facebook Web 78

Communications Conversations

MAY 11, 2022

Talent is at a premium in 2022 and employers know it. 1 – Branded graphics for new employees, anniversaries. Why not create YOUR OWN branded template and send it to new employees prior to their first day with the company (or, a week before an existing employee celebrates a big work anniversary)?

LinkedIn 60

LinkedIn Social Media Company Brand 60

Communications Conversations

NOVEMBER 22, 2022

That’s almost an exact quote from a famous memo he sent to employees years ago (see below). No, long-term success in our industry, whether it’s comms, marketing or social media, starts with writing. ” Probably more true in 2022 than when Ogilvy wrote this memo 30+ years ago. David Olgilvy was right.

Writing 88

Writing Social Media Newspapers Media 88

Shift Communications

JANUARY 17, 2023

Those words sum up the climate of 2022 and early 2023. This will remain true, especially as mistrust and uncertainty (around companies, sectors, leadership, the media, influencers, products, the economy and so on) run rampant. Customer, investor and employee audiences all need reassurance in times like these. Temperamental.

Strategy 78

Strategy Communications Leadership Employee 78

Communications Conversations

NOVEMBER 16, 2021

Employees are constantly telling me to have a great workout and thanking me for coming in as I exit the club. And, it has had almost nothing to do with Life Time’s social media marketing efforts. Those have nothing to do with social media marketing. Two weeks in, so far, so good. The service is A+. Yes, our work is fun.

Social Media 74

Social Media Marketing Media Employee 74

Stern + Associates

OCTOBER 10, 2023

According to award-winning author Johann Hari , the causes range from our devices, email and social media to even the air we breathe. One of the solutions for regaining attention at work is for employees to feel connected to the meaning in their work. The impacts, he says, creep into every part of our lives, from home to the office.

How To 62

How To Film Interviews Employee 62