Sword and the Script

APRIL 2, 2024

The quality of queries changed too as the web evolved. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos.

Reddit 174

Reddit Software B2B Technology 174

Sword and the Script

AUGUST 1, 2022

The most common ways communicators are measuring results are web traffic (56%), impressions 51%, and the number of placements (50%). The full report is freely available on SlideShare: The 5th Annual JOTW Strategic Communications Survey for 2022 and can be viewed or downloaded without registration. Most common comms measurement methods.

Survey 129

Survey Communications Measurement Internal 129

Axia PR

APRIL 3, 2022

April 2022 – Adapting Your PR Strategy To Meet New Consumer Dynamics. Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy. Our world is rapidly becoming one that is powered by digital relationships.

Meeting 118

Meeting Consumer Tools Strategy 118

Sword and the Script

JANUARY 11, 2022

It built its own web crawler and put a lot of emphasis on earned media attribution. The deal will close in Q1 2022. The virtual event “will kick off February 3, 2022, in London, England followed by a full day of programming broadcast live from studios in New York and Chicago.” PRgloo was funded with bootstraps.

Reputation 85

Reputation Technology Tools Data 85

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

Months later, reports surfaced that the hacker, a former Amazon Web Services employee, may have obtained sensitive data on other companies, so there may be more challenges to come, but for Capital One, the worst seems to be over. I predict a Martha Stewart-style comeback by 2022. Barilla Pasta Comes Full Circle.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Step by step guide to create a corporate video for your marketing needs. Instagram increase creator transparency.

Instagram 62

Instagram LinkedIn Social Media Media 62

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., Following a three-way tie-up in January of 2022, the company acquired Critical Mention a few months later. million in sales reported in Q1 2022 with losses totaling -$6.6

Publicity 85

Publicity Survey Enterprise Pitching 85

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

Months later, reports surfaced that the hacker, a former Amazon Web Services employee, may have obtained sensitive data on other companies, so there may be more challenges to come, but for Capital One, the worst seems to be over. I predict a Martha Stewart-style comeback by 2022. Barilla Pasta Comes Full Circle.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Sword and the Script

JANUARY 16, 2024

Propel does not have its own bot crawling and indexing the web. Pricing and customers The company says it has 500 customers and does well with PR agencies, mid-market corporations and small- and medium-sized businesses (SMBs). million in April 2022 and last December told me they had 500 customers. They’ve got 4.5

Software 136

Software Pitching System Analytics 136

NewsWhip

NOVEMBER 3, 2021

We’re most of the way through the year now, and we decided it’s about time to start getting retrospective as we plan for 2022. NPR was successful in reporting on corporate America’s response to the minimum wage debate. Here’s what we learned. Key takeaways from the top brand stories. There still is faith in humanity. Daily Wire.

Brand 88

Brand Branding Healthcare Report 88

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Cross-functional.

Communications 120

Communications Crisis Internal International 120

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles.

Industry 52

Industry Web Wikipedia Education 52

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. select all that apply).

B2B 114

B2B Marketing Survey Software 114

Wadds Inc.

JANUARY 16, 2023

They maintain productive relations with colleagues and peers near and far through frequent in-person and virtual communications, including video, web and audio conferencing and social media platforms. Whitt Independently published November 2022. With that said, how do we start that conversation, you ask. It’s the best!

Meeting 98

Meeting Ethics Storytelling Publicity 98

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 190

Writing Communications Marketing B2B 190