Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

DECEMBER 14, 2021

For as far back as I can remember (12 years now), there has been one consistent strategy when it comes to social media marketing: To drive traffic from social to our corporate blogs. However, as we head into 2022, it’s time to change that thinking. vs. clicking over to a corporate web site for more information.

Corporate 60

Corporate Blogging SEO Social Media 60

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 138

Software Pitching System Analytics 138

Sword and the Script

APRIL 2, 2024

The quality of queries changed too as the web evolved. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. However, I learned a lot about reporters and pitching in that capacity. It was a very humbling experience. Reddit data.

Reddit 176

Reddit Software B2B Technology 176

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., Following a three-way tie-up in January of 2022, the company acquired Critical Mention a few months later. million in sales reported in Q1 2022 with losses totaling -$6.6

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JANUARY 11, 2022

For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. It built its own web crawler and put a lot of emphasis on earned media attribution. The deal will close in Q1 2022. PRgloo was funded with bootstraps. and parts of Europe, Latin America and Asia.”

Reputation 85

Reputation Technology Tools Data 85