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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. Purpose and values-based communications will become an essential part of the marketing toolbox. Employees are in charge. But in 2022, employee engagement will be the new recruitment.

Trends 385
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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Year of the employee. Blogger outreach gets personal.

Marketing 214
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2022: The Year of the Employer Brand Story

Shift Communications

It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. In 2022, following this traditional approach will directly undermine growth. Their importance to current and potential employees continues to grow. A More Sophisticated Employer Narrative.

Brand 135
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Why are our social media marketing priorities so messed up in 2022?

Communications Conversations

Meanwhile, how much time do we spend on listening and community-building? However, in that same report, when asked what two factors are the most restrictive in terms of maximizing their social media listening practice, almost half of respondents said: Employee bandwidth and time. Think about community management.

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Our Communications and Our Community: Our Third Space

Landis PR

By Landis Communications Inc. What role does the community play? And how can communications impact the results? In her speech, Brenda said we should think of society in terms of three spaces: the first, our home, our friends and family; the second, our work; and the third, our community. Landis Communications Inc.’s

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In This Competitive Job Market, Your Company Needs an Integrated Employee Value Proposition

Stern + Associates

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. When used correctly, this data drives conversation and change to create an integrated employee value proposition that benefits both employers and employees.

Employee 111
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2022’S World’s Most Ethical Companies: 16th annual list from Ethisphere recognizes 136 leaders

Agility PR Solutions

For the 16th year, ethical business standards firm Ethisphere has announced the 136 honorees representing 22 countries and 45 industries that have earned the coveted designation of World’s Most Ethical Companies in 2022.

Ethics 86