Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. AI input optimization could evolve into a marketing specialization in the same way SEO did. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.”

Software 78

Software Company Pitching Training 78

Sword and the Script

MARCH 2, 2021

The deal with Brandwatch “is expected to close in the second quarter of 2021,” according to a press release. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel.

Company 148

Company Tools Technology Software 148

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” The SaaS database GetLatka says Digimind didn’t raise any funding, was founded in 1998 and finished 2021 with $18 million in revenue and 600 customers.

Publicity 85

Publicity Survey Enterprise Pitching 85

Waxing UnLyrical

JUNE 12, 2018

This mobile-only group of users is forecasted to increase to 52 million people by 2021. Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword research to recovering from Google Algorithm updates and changes. Image: Alejandro Escamilla via Unsplash, Creative Commons CC0.

Mobile 65

Mobile SEO Small Business Analytics 65

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. In 2021, at the Women in Trucking annual conference as managing editor of HDT.

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

JUNE 7, 2022

SEOs want links and PR is the function that can legitimately earn high-value backlinks. As I write this post, the current asking price on OpenSea is $36,099.60. Cision released its first diversity, equity and inclusion (DE&I) report that incorporates workforce representation data, initiatives and key actions in 2021.

Software 85

Software Internal International Pitching 85

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? Writing in a generic tone of voice risks making you yet another bland voice in a sea of content. We don’t need to sell you on the benefits of content marketing.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. You can now begin writing out a brand new pitch template, we’ve got some pitching suggestions for you here , or you can take an existing template of yours/your team’s. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 13, 2022

And because I’ve spent time in-house on the vendor side I can write about this topic in depth. This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]. SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. billion in 2021.

Blogging 153

Blogging B2B Software SEO 153

Sword and the Script

MARCH 1, 2022

It finished the full year 2021 with $403 million in sales and was cash-flow positive. million on R&D in 2021, which works out to about 10% of revenue. million on R&D in 2021, which works out to about 10% of revenue. By contrast, Meltwater spent roughly $100 million on three acquisitions in 2021. It spent $40.5

Software 118

Software Case Study Advertising Advertising 118

NewsWhip

MARCH 31, 2021

MARCH 26, 2021. Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing. Are you playing a long game and saying, “We need to write more about these things or potentially engage with these writers,” or is there other things? What happens when influence outshines advertising? read more.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Rather, AI will be used to create a lot of filler and SEO bait. As we often say, ‘everyone can write, but only a few people can write.’.

Marketing 187

Marketing Content Marketing Data Social Media 187

Landis PR

SEPTEMBER 27, 2021

Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. More than twenty years ago, I learned about SEO (search engine optimization) and instituted it to great success for both our agency and our clients. Photo by: Susie Biehler.

Agency 105

Agency Travel SEO Nonprofit 105

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. , a search marketing agency.

Privacy 96

Privacy Google Advertising Advertising 96

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. PR takes on content and SEO duties. “PR But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Journalists produce 10+ articles per week.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

JANUARY 17, 2023

This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. Blog: SEO Software Company Semrush Moves into PR with Prowly Acquisition [PR Tech Sum].Comment: Comment: In 2021 Sumeru Equity merged SocialChorus with Dynamic Signal and rebranded as Firstup.

Technology 92

Technology Software Resources Pitching 92

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience. It’s a brutal level of abstraction. You’d be welcome to join us.

Google 119

Google Data Government Social Media 119

Sword and the Script

AUGUST 3, 2021

Sorry, Press Releases Do Not Help Your SEO Anymore [Even if Your Press Release Distribution Vendor Says They Do…They Still Don’t]. Cison has not named a replacement at the time of this writing. It added that with now has 800 end-users and reached “the $1 million annual run rate in April of 2021.”. Content picks. Spin Sucks ).

Software 85

Software Case Study Pitching Technology 85

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. I struggled with where to put this tip within my post because it is the most powerful, but it’s also most SEO-heavy. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before.

Survey 90

Survey How To Reddit Pitching 90

Buzzstream

FEBRUARY 9, 2024

It’s just as critical as tech SEO, probably more so in many cases. John (@JohnMu) January 23, 2021 How to Pitch To pitch surveys and data studies, identify journalists who have covered similar studies, and craft an email or press release highlighting the main takeaways. Stressing the SEO importance can sometimes seal the deal.

Google 71

Google Infographics Pitching Resources 71

Victorious PR

FEBRUARY 22, 2023

Victorious told us what they would do for us and delivered exactly as promised” Christian Santiago here has been featured all over the place and has increased the traffic to his website by 93% without any changes to the website’s SEO. One of our clients, Joy Mbanugo, is still getting hits and emails for being in Marketwatch!

Publicity 52

Publicity Video Pitching Google 52

Landis PR

DECEMBER 4, 2023

billion in 2021. While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. In fact, the global market for AI in marketing is likely to reach $107.5 billion by the year 2028 —a more than sevenfold jump from just $15.8

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Buzzstream

MAY 25, 2021

For our 2021 State of Link Building Report , we decided to delve deeper into content-led link building as a tactic to try and uncover as many insights as possible. Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter.

Infographics 160

Infographics Data Blogging Mobile 160

Contently - Strategy

JUNE 11, 2021

But along the way, there was an incredible amount of trial and error as I figured out how to launch a product, think about SEO, find the right distribution channels, and much more. I may not be here writing this to you if that didn’t happen. Focus on SEO from day 1. SEO is a gradual process.

Marketing 106

Marketing SEO Reddit Viral 106