Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. There was even an SEO angle: in its heyday, HARO was a backlink magnet and from high-quality new sites. Case in point?

SEO 131

SEO Content Marketing Marketing Software 131

Contently - Strategy

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. “It’s a collaboration between passionate editors and passionate SEO strategists,” Mackenzie said.

SEO 103

SEO Automotive YouTube Video 103

Sword and the Script

APRIL 6, 2021

SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. million in AI services in 2021.

Media 106

Media SEO Analytics Analysis 106

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator.

How To 397

How To Media Software Analytics 397

Prohibition

FEBRUARY 11, 2021

The big lesson from 2020 – the only certainty for 2021 is change. Whilst this may have left marketers in times gone by full of dread, contemporary SEO Agency marketing professionals were already on the front foot. How should I plan my 2021 B2B marketing strategy? How can I refine B2B persona marketing in 2021?

B2B 62

B2B Strategy Marketing How To 62

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Communications Conversations

NOVEMBER 12, 2021

2 – SEO & SEM. SEO/SEM is highly under-represented in an academic setting. But, in 2021, I’m not sure too many universities offer classes like these either. Or, what about SEO and SEM? Of course, SEO/SEM are part of the digital/social media class I teach, but we spend 2 weeks, at most, on the topic.

Communications 155

Communications SEO Social Media Video 155

Sword and the Script

DECEMBER 13, 2022

This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]. SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. billion in 2021. If you enjoyed this post, you might also like: The Top 10 Most Popular Blog Posts on Sword and the Script for 2021.

Blogging 154

Blogging B2B Software SEO 154

Contently - Strategy

OCTOBER 20, 2021

SEO for Content Course. In this free, 8-week email course, we teach you how to do SEO right. State of Content Marketing 2021: 6 Key Opportunities for Marketers. State of Finance Content 2021: Benchmarks, Trends, and Keys to Success. State of Healthcare Content 2021: 5 Trends Transforming the Industry.

Resources 121

Resources Content Marketing Healthcare Marketing 121

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Stronger communication of social and political movements.

Trends 71

Trends Reputation Course Media Relations 71

Buzzstream

DECEMBER 17, 2020

Now, it’s time to see the ‘value’ of these links from an SEO perspective. David White says of the tool, “ahrefs is an all rounder SEO tool that can help you with backlink data, keyword research and ranking reports. The post The 8 Digital PR Tools You Need in 2021 (According to the Experts) appeared first on BuzzStream.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

DECEMBER 29, 2020

Sorry, Press Releases Do Not Help Your SEO Anymore. The links included in press releases sent out over a wire service have no SEO value anymore. There are still many good reasons for sending out a press release, but SEO isn’t one of them. SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum].

SEO 101

SEO Software Resources Newspapers 101

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

PRSay

SEPTEMBER 16, 2021

The Google and Facebook Business Manager change creates a challenge for strategic targeting of youth groups through SEO and on YouTube, Instagram and Facebook for communicators. Influencer spending in 2021 has already surpassed the $1 billion mark and continues to climb. Embrace influencer relations.

Advertising 175

Advertising Advertising Instagram SEO 175

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

Sword and the Script

DECEMBER 21, 2021

Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. If you enjoyed this post, you might also like: 13 Public Relations Statistics Summarizing 2021.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Buzzstream

JANUARY 25, 2021

For instance, a link on another website could improve your SEO, or where you pop up on a search engine. While it does get even more complicated (most SEO specialists agree that link building is one of the hardest parts of their job), the difficulty can be a major advantage: If you can master it, you’ll be way ahead of the competition.

Small Business 126

Small Business SEO Survey Study 126

Sword and the Script

MAY 3, 2022

billion in 2021 . billion in 2021. The large vendors “enjoyed double-digit revenue growth in 2021 through a combination of organic growth and acquisitions, there were other notable market drivers,” the company said in a press release on the report. Meltwater published its annual report for FY 2021. to approximately $5.5

Software 100

Software Study Pitching Analysis 100

Stephen Waddington

MARCH 22, 2021

Using chatbots for qual research: The conversational benefits of research and using bots and modern media platforms to get rapid insights - David Talbot, founder, Stickybeak and pollster for New Zealand Prime Minister Jacinda Ardern Search listening and insights: Listening to the internet – Stella Bayes, director, AnswerThePublic and CoverageBook What's (..)

Energy 78

Energy SEO Conference Twitter 78

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. SEO : Tying into the above point, nailing search engine optimisation (SEO) is crucial. Perfecting an SEO strategy to give a company’s website the right exposure completes the formula.

Reputation 62

Reputation Media SEO Case Study 62

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 89

Analysis SEO Guidelines Google 89

Communications Conversations

SEPTEMBER 10, 2021

Clearly, audio is a serious player as a channel when it comes to reaching audiences in 2021. smart speakers–in 2021, it’s up to 2.3 To me, without getting into all the uber-geeky back-end of voice SEO, that’s a big step in the right direction. For starters, consider just a few stats: 28% of the U.S. Duh, right?

Strategy 130

Strategy Brand Branding Analysis 130

Sword and the Script

SEPTEMBER 7, 2021

The company was acquired by the SEO tool SEMrush in late 2020. You can also see their SEO expertise at play because pricing is always an important search term for software companies. The combined company will continue to operate under their current brands until a unified brand is announced later in 2021.” Meltwater growth. “In

Software 89

Software Print Tools SEO 89

Contently - Strategy

JULY 12, 2021

” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. However, we saw a shift on that front in our 2021 report on the state of finance content. “Investment banking is just glorified content marketing.” Chen’s right.

Financial 109

Financial Banking Marketing How To 109

Communications Conversations

JANUARY 14, 2021

There’s no SEO value. The notion that somehow audio is going to become THE preferred medium in 2021 seems a little crazy–especially as we see platforms like TikTok, YouTube and Insta continue to flourish. There’s no “long tail” here. Once the content’s spoken, it’s gone.

YouTube 109

YouTube Viral SEO B2B 109

Sword and the Script

MARCH 1, 2022

It finished the full year 2021 with $403 million in sales and was cash-flow positive. million on R&D in 2021, which works out to about 10% of revenue. million on R&D in 2021, which works out to about 10% of revenue. By contrast, Meltwater spent roughly $100 million on three acquisitions in 2021. It spent $40.5

Software 119

Software Case Study Advertising Advertising 119

Contently - Strategy

JULY 27, 2021

It will take a lot of on-page SEO, link building, and content promotion efforts.” adults own crypto, per a 2021 study from the New York Digital Investment Group , but 75 percent of respondents expressed interest in learning more about it. As they put it: “The hardest keyword to compete for. Only about 17 percent of U.S.

Brand 77

Brand Branding Banking B2C 77

Ishmael's Corner

DECEMBER 1, 2020

Being the mug-is-half-full type, I believe 2021 will (eventually) bring us some semblance of normalcy. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. What a weird year. As for the past year, I could have devoted every post to the antics from the White House.

Storytelling 142

Storytelling Exercises Communications Publicity 142

Sword and the Script

JANUARY 19, 2021

That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly. Perhaps in 2021, this move will force one of the larger, and forward-thinking PR tech vendors, to acquire a similar SEO software company like AHREFS, Raven Tools, or Moz.

Technology 168

Technology Publicity Software Pitching 168

Bianchi Biz Blog

NOVEMBER 9, 2020

The second – and perhaps most powerful – way media coverage can help you extend your reach is through SEO (search engine optimization) on Google and other search engines. Media Relations Adds Credibility, Reach & SEO to Your Campaign. Generate superior SEO in an increasingly Google-Search-driven society ….

Media Relations 101

Media Relations Automotive Media Newspapers 101

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Case in point: By the time 2025 rolls around, social commerce in China is projected to hit a two trillion US$ mark, expanding at an impressive annual rate of about 18% between 2021 and 2025. Dominance of TikTok SEO.

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

AUGUST 30, 2022

The SaaS database GetLatka says Digimind didn’t raise any funding, was founded in 1998 and finished 2021 with $18 million in revenue and 600 customers. The market for public relations platforms is estimated to have grown 15% in 2021 to $5.5 SEO vendor Semrush Holdings (NYSE: SEMR ) tech startup Prowly announced second quarter earnings.

Publicity 85

Publicity Survey Enterprise Pitching 85

Prohibition

MARCH 21, 2022

I started in May 2021 – so coming up to 10 months, it’s flown by! I learnt the basics of traditional PR and then went on to work at a more digital/SEO type agency for a while, before finding a middle ground at Prohibition. We’re back this month with another meet the team feature! How long have you been at Prohibition?

Meeting 62

Meeting Pinterest Agency SEO 62

MaccaPR

OCTOBER 10, 2022

It’s no secret that influencer marketing is booming, according to Influencer Marketing Hub , influencer marketing was a $13 billion industry in 2021. Blog posts and the power of SEO. By partnering with an influencer on an SEO-optimized blog, content can be easily found and referenced online – forever!

Conference 62

Conference Marketing Instagram YouTube 62

Waxing UnLyrical

JUNE 12, 2018

This mobile-only group of users is forecasted to increase to 52 million people by 2021. Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword research to recovering from Google Algorithm updates and changes. Image: Alejandro Escamilla via Unsplash, Creative Commons CC0.

Mobile 65

Mobile SEO Small Business Analytics 65

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience. It’s a brutal level of abstraction. You’d be welcome to join us.

Google 119

Google Data Government Social Media 119

wiredPRworks

MAY 25, 2022

Shawna’s incredible story of how she overcame health issues an 8-minute model for wellness you can implement today SEO tips that will help you rank higher, faster. Her podcast, Growing Social Now, launched in 2021. What you’ll hear about – Is Good Health the Key to Success in Life and Business? About Shawna Coronado.

Television 52

Television YouTube Pinterest Radio 52