NewsWhip

NOVEMBER 3, 2021

With that in mind, we looked back at the year to identify the top stories about brands and see what lessons we could draw from them. . Key takeaways from the top brand stories. The top brand story of 2021, having generated nearly 1.3 CEOs/execs were the primary focus on 40% of the top 10 brand stories. Daily Wire.

Brand 88

Brand Branding Healthcare Report 88

Doctor Spin

DECEMBER 20, 2023

My personal branding formula is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 2021, April 29).

Brand 52

Brand Branding eBook Resources 52

NewsWhip

DECEMBER 22, 2021

For the final NewsWhip Pulse of the year, we discussed the news and cultural moments that resonated in 2021 through the lens of social engagement. Q3 Athletes and corporate sponsors. Sports were the topic of conversation in the Summer of 2021, with the Tokyo Olympics, UEFA Euro 2020, the French Open, and Wimbledon all taking place.

Sports 148

Sports Viral Corporate Analysis 148

Doctor Spin

DECEMBER 20, 2023

My formula for personal branding is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 2021, April 29).

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond. Brand-to-brand collaboration.

Marketing 174

Marketing Employee Content Marketing Training 174

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135

Corporate Communications Public Affairs Resources 135

PRSay

OCTOBER 13, 2021

Shaw, corporate vice president, communications at Microsoft. 11 titled “Building Trust in a Distrustful Age” during PRSA’s ICON 2021. When a large brand has a trust problem, “You’re not going to be able to dig yourself out of the crisis immediately,” Sherinian said. Thomas Brooks asked. Top photo (left to right): Frank X.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. In late March the corporate workforce shifted from working in the office to home, and areas of the economy exposed to the virus such as entertainment, leisure, hospitality, and visitor attractions shut down.

Corporate 113

Corporate Communications Government Crisis 113

Communications Conversations

DECEMBER 4, 2020

And influencers were starting to work more closely and frequently with brands in the market. Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. People were spending more time there than on corporate blogs. Corporate blogging was on the way out, it seemed. It started to come back.

Corporate 139

Corporate Blogging Banking Measurement 139

Agility PR Solutions

APRIL 21, 2021

Reputation data and insights firm The RepTrak Company recently released the results of the 2021 Global RepTrak 100, a comprehensive reputation study offering in-depth analysis and ranking of the top 100 companies worldwide by Reputation Score. In 2021, it was a much more difficult year to break into the top 100.

Reputation 147

Reputation Corporate Analysis Study 147

Communications Conversations

JANUARY 28, 2021

That’s what many social media marketers are thinking about as we start 2021. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users. Let’s take a look at just a few of the visual trends I think could impact your content strategy in 2021: #1 – Surreal faces.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

JUNE 4, 2024

At the corporate level, it looks like the insurance company that offers equal benefits and access to promotions to every employee and that doesn’t just have an LGBTQ ERG, but actually listens to and acts on its recommendations. Image credit: dennis ] The post Pride Month in a Year of Loathing: Allies Needed first appeared on PRsay.

Government 209

Government Employee Insurance Insurance 209

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Corporate Communications. As companies grow, corporate communications become more important.

Training 370

Training Media Training Reputation Crisis Communications 370

Reputation Us

FEBRUARY 21, 2023

But content also includes your press releases, corporate communications and annual report. A 2020 report by the Content Marketing Institute (CMI) notes the top strategic goals that businesses achieve through content marketing are creating brand awareness (84%); educating their audience (75%) and building credibility and trust (65%).

Reputation 78

Reputation Corporate Content Marketing Survey 78

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. Companies perceived to be greenwashing suffer, on average, a 1.34

Reputation 78

Reputation Corporate Survey Employee 78

Onclusive

JANUARY 7, 2021

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Communications is a major driver of corporate reputation—your biggest brand asset.

Communications 248

Communications Corporate Reputation Employee 248

Ethical Voices

DECEMBER 12, 2022

How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. It absolutely is.

Ethics 74

Ethics Brand Branding Internal 74

5W PR

FEBRUARY 1, 2021

The previous year was an ideal time for a leap into digital PR strategies and tactics for brands and corporations, such as search engine optimization, social media platforms, and automation, among the many available tools. One big opportunity with written content that many B2B brands overlook is strategic internal linking.

B2B 88

B2B Trends Publicity Engineering 88

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Her podcast, Growing Social Now, launched in 2021. Here’s the latest on Growing Social Now.

Social Media 52

Social Media Corporate Communications Media 52

NewsWhip

APRIL 25, 2022

The state of our planet is more perilous compared to 52 years ago , and while a more collective sense of environmental activism has emerged — with consumers increasingly demanding change from brands and large corporations — interest in coverage about Earth Day has been significantly dropping, especially in 2022. engagements.

Instagram 148

Instagram Fashion Brand Branding 148

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

The group fingered Edelman for its work for many brand-name fossil-fuel companies and trade organizations. But the deepest irony, and the reason Edelman’s failure to respond with transparency is so maddening, is that the agency has done excellent work to align its brand with a priceless brand attribute – trust.

Policies 309

Policies Creativity Reputation Groups 309

Communications Conversations

DECEMBER 14, 2021

For as far back as I can remember (12 years now), there has been one consistent strategy when it comes to social media marketing: To drive traffic from social to our corporate blogs. vs. clicking over to a corporate web site for more information. 2: Use content from corporate blogs right in social posts. 3 big reasons.

Corporate 60

Corporate Blogging SEO Social Media 60

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Corporate Blogs Are Making a Comeback – Big Time. What about Twitch?

Social Media 62

Social Media Trends Marketing Viral 62

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Brand and business, company news, customer stories. Corporate video views and duration (compared to video length). Nobody plans to fail. They just fail to plan. Benefits and compensation.

Internal 188

Internal International Data Communications 188

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. In fact, a corporate communications plan is crucial to build a stronger brand – for you or your company. The most successful companies are strategic with the way they communicate.

Communications 105

Communications Ethics Corporate Conference 105

NewsWhip

MAY 12, 2021

MAY 7, 2021 | 11:30am EST / 4:30pm GMT. How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Monitoring for corporate social responsibility | 13:13-14:58. And, I think progressing in that role, I started to not just look at brand conversations, right?

Trends 78

Trends Brand Branding Reddit 78

Reputation Us

OCTOBER 16, 2023

Even larger companies like General Electric and Procter & Gamble keep a close eye on these reports, as a negative evaluation from such reputable sources can significantly impact their brand image and sales. According to a 2021 report by PowerReviews, over 99.9% of customers read reviews when they shop online.

Reputation 167

Reputation Consumer Report Ethics 167

Communications Conversations

JANUARY 12, 2021

But, before we get to the 2021 list, we need to look back at my 2020 list and see how I did. Now, as I look ahead to 2021, the first quarter of the year will be tough. Others are brand new to me. Here’s my people-I’d-like-to-have-coffee-with-in-2021 list! Jennifer Zick, Authentic Brand.

Banking 78

Banking Sports Meeting Insurance 78

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Stephen Waddington, 16 June 2021, [link] National AI Strategy, UK Government, 22 September 2021, [link] Build Back Better: our plan for growth, UK Government, 3 March 2021, [link].

Publicity 128

Publicity Government Guidelines Facebook 128

NewsWhip

APRIL 25, 2022

The state of our planet is more perilous compared to 52 years ago , and while a more collective sense of environmental activism has emerged — with consumers increasingly demanding change from brands and large corporations — interest in coverage about Earth Day has been significantly dropping, especially in 2022. engagements.

Publicity 88

Publicity Media Instagram Fashion 88

Reputation Us

MAY 4, 2021

New eLearning courses designed to safeguard reputations, mitigate brand damage and protect an organization’s bottom line. Protector Enterprise (available Fall 2021), an entire corporate team approach to reputation management and crisis response. Achieve valuable professional development and assets for career advancement.

Reputation 78

Reputation Crisis Enterprise Financial 78

Reputation Us

SEPTEMBER 20, 2022

Whoever reviews, redefines and reconstructs trust in your company has a direct link in the evolving chain of managing your solid corporate reputation. A year earlier, the 2021 Edelman Trust Barometer showed that 40 percent of customers stop doing businesses with brands they love if something happens to damage their trust in them.

Reputation 78

Reputation Corporate Policies Ethics 78

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Issues from 2021 to carry-over.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. Today in America, we face a crisis of incivility in society and in our public discourse.

Employee 155

Employee Crisis Reputation Creativity 155