PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They do not read newspapers and magazines or watch traditional television. Move over newspapers, magazines and television.

Television 155

Television Instagram Consumer Newspapers 155

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. Check out this list of 20 ad tech mavens as a starting point for your new follows in 2020. Happy 2020! Definitely a good follow for those looking for TV insights especially given the rise of CTV.

Twitter 177

Twitter Advertising Advertising Report 177

Critical Mention

JANUARY 22, 2020

A record number of Critical Mention customers added to the platform as of January 2020. Before arriving at Critical Mention, Yount served as president of Corente, a cloud networking-technology company. The addition of Licensed Content to the Critical Mention platform. Expanded content coverage across the globe. Record platform uptime.

Television 80

Television Radio Analytics YouTube 80

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Radio, television and streaming are also holding up or growing. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. Below is the summary of news from the world of the PR technology vendors.

Media Relations 147

Media Relations Media Print Software 147

Burrelles Fresh Ideas

AUGUST 29, 2023

In 2020, the US Bureau of Labor Statistics reported a significant employment gap, with 17% of individuals with disabilities in the workforce compared to 61% of those without disabilities. Notably, a study by Bentley University revealed that over two-thirds of disabilities remain “invisible,” eluding direct observation or visual detection.

Brand 89

Brand Branding Marketing Ethics 89

Critical Mention

FEBRUARY 23, 2021

NEW YORK — Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2021. . Indeed, the company is coming off its best January sales numbers in company history. . “I

Analytics 78

Analytics Technology Instagram Leadership 78

Deirdre Breakenridge

JULY 22, 2019

At the same time, people are still watching network and cable television, Netflix, Hulu, and Amazon Prime. workforce by 2020. According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow.

Social Media 177

Social Media Media Interviews Instagram 177

Stephen Waddington

APRIL 18, 2020

If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. We’ve accepted a significant reduction in production quality in mainstream radio and television. Please ignore my grumpiness about lockdown motivators.

Media 83

Media Crisis YouTube Television 83

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. 6) Quick hits in PR technology. Give our services a try.

Pitching 78

Pitching Instagram Survey Data 78

PR in High Definition

NOVEMBER 29, 2021

These are the kind of numbers that traditional network television executives dream of; all from a foreign-language TV show, the likes of which have in the past failed to succeed in Anglophone markets. Travelling across the globe, all without leaving your living room.

Film 62

Film Travel Television Local 62

5W PR

NOVEMBER 7, 2019

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Several presidential hopefuls for the upcoming 2020 race have expressed a desire to rein in the powers of big businesses such as Facebook in hopes of limiting their control over data and its use.

Advertising 68

Advertising Advertising Privacy Facebook 68

Communications Conversations

DECEMBER 5, 2019

What’s the one thing more companies should be doing when it comes to Employer Branding–but aren’t–in 2020? I’m still learning and planning for 2020 – which is extra exciting as it’s Room & Board’s 40 th anniversary! I am also excited to incorporate video into our work in a bigger way in 2020.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Maxim Behar

NOVEMBER 23, 2020

The pandemic coincided with my announcement by the influential American publication PR Week as the best PR professional in Europe for 2020. The Bulgarian Association of Communication Agencies expects a 10% decline in the advertising market for 2020. So far, I see only advantages in our business, I have already listed many of them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PRSay

DECEMBER 18, 2019

Reprimands against the team and the NBA at large poured in from the Chinese Basketball Association, the Chinese consulate in Houston, Chinese Central Television — and most notably, from Tencent Holdings, a Chinese internet and technology giant and the NBA’s largest digital partner outside the United States.

Corporate 81

Corporate Crisis Management Crisis Government 81

Konnect Agency

APRIL 6, 2021

It’s important to note that this increase in television consumption comes at the cost of a decrease in other entertainment options, such as going to the movie theaters when they fully reopen. It’s safe to say that 2020 was a pivotal year for streaming. At-home health and wellness. Moving forward in a post-pandemic world.

Travel 52

Travel Film Guidelines Consumer 52

Sword and the Script

JUNE 26, 2018

The study projects that by 2020, podcast revenue will top $650 million.”. Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. 9 Marketing Podcasts Worth a Listen.

Marketing 84

Marketing B2B Interviews Content Marketing 84

Sword and the Script

DECEMBER 11, 2018

Facebook will be used more as a mass marketing tool, like a television station. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. The ingestion of data sources and the evaluation of new technologies, especially around AI will spin everyone’s heads.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 63

Marketing Pitching Corporate Tools 63

PRSay

MAY 5, 2016

But for us, there is no down time between Winter and Summer Olympics, so while we are fully entrenched in Rio right now, we also have our eyes on PyeoungChang 2018 and Tokyo 2020. What unique opportunities does an Olympic year present to those of us who work in PR?

Sports 60

Sports Pitching Print Local 60

Contently - Strategy

FEBRUARY 8, 2022

In ancient times, such as in the 1990s, the best way to market a product was on television, radio, or highway billboards. percent of company revenue in 2021 from 11 percent in 2020. In truth, it’s more a case of choosing the right technology platforms to fight the industry’s many pitfalls.

Advertising 118

Advertising Advertising Privacy Apparel 118